Khannonmusic Studios

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Ambient pop is a style of pop music that foregrounds atmosphere, timbre, and texture over conventional hooks, while still retaining song-based structures and accessible melodies. It drapes simple chordal movement and soft vocals in capacious reverbs, delays, and drones, often letting sound design and spatial depth carry as much expressive weight as lyrics. Compared with mainstream pop, ambient pop tends to be slower, quieter, and more minimal. It borrows the weightless pads and sustained tones of ambient music, the hazy guitar treatments of dream pop and shoegaze, and the gentle pulse of downtempo and chillout. The result is intimate, nocturnal, and cinematic music that feels both approachable and immersive.

Avant-garde music is an umbrella term for boundary-pushing practices that challenge prevailing norms of harmony, rhythm, timbre, form, and performance. It privileges experimentation, conceptual rigor, and a willingness to reframe what counts as music at all. Historically tied to early 20th‑century artistic modernism, avant-garde music introduced atonality, the emancipation of noise, and new forms of notation and process. It embraces indeterminacy, extended techniques, electronics, spatialization, and multimedia performance, treating sound as material to be sculpted, questioned, and reinvented.

A ballad is a narrative song form that tells a story in simple, singable stanzas, traditionally using quatrains in ballad meter (alternating lines of iambic tetrameter and trimeter with an ABCB rhyme scheme). Ballads typically recount dramatic events—love, betrayal, tragedy, murder, the supernatural—or notable historical incidents. Early ballads were often sung unaccompanied or with minimal accompaniment, carried by memorable, modal melodies and refrains that aided oral transmission. Over time, the term also came to describe slow, sentimental popular songs in the 20th century, but the core of the genre remains the storytelling focus and strophic, easily learned structure. Ballads are central to the English- and Scots-language folk traditions, migrated to North America where they flourished in Appalachian singing, and continue to be performed, adapted, and reinterpreted in contemporary folk and roots scenes.

Chillout is a broad, downtempo-oriented style of electronic music designed for relaxation, decompression, and after-hours listening. It emphasizes spacious atmospheres, gentle grooves, and warm timbres over intensity or virtuosity. Emerging from the “chill-out rooms” of UK and Ibiza clubs, the sound blends ambient pads, soft 4/4 or broken-beat rhythms, and melodic fragments drawn from lounge, jazz, bossa nova, and Balearic traditions. Typical tempos range from about 70–110 BPM, with extended chords, subtle basslines, and abundant reverb and delay to create a sense of depth and calm. Though often used as an umbrella for related styles (ambient, downtempo, trip hop, lounge), chillout retains a distinct focus on mood: it privileges texture, space, and gentle momentum, making it a staple for late-night sets, beach bars, and home listening alike.

Chillstep is a mellow, melodic offshoot of dubstep that emphasizes atmosphere, emotion, and cinematic sound design over aggressive bass modulation. It retains dubstep’s half-time rhythmic feel but replaces abrasive wobbles with warm subs, airy pads, and gently evolving textures. Typical tracks sit around 140 BPM (often felt as a spacious 70 BPM half-time groove), blending downtempo pacing with ambient spaciousness. You’ll often hear reverb-laden vocals, delicate piano or guitar lines, soft arpeggios, and field recordings, all arranged to create a soothing, introspective mood rather than a dancefloor peak.

Dance (as a broad, mainstream club- and radio-oriented style) is pop-leaning music designed primarily for dancing, characterized by steady, driving beats, catchy hooks, and production that translates well to nightclubs and large sound systems. It emerged after disco, blending four-on-the-floor rhythms with electronic instrumentation and pop songwriting, and it continually absorbs elements from house, techno, Hi-NRG, synth-pop, and later EDM. Tempos commonly fall between 110–130 BPM, vocals often emphasize memorable choruses, and arrangements are structured for both club mixing and mass appeal.

Dark ambient is a subgenre of ambient music that emphasizes ominous, brooding atmospheres, sub-bass rumbles, and textural noise over melody and rhythm. It often evokes feelings of isolation, cosmic dread, sanctified ritual, or post-industrial decay, prioritizing mood and immersion above traditional song structure. Typical sound design includes layered drones, heavily processed field recordings, metallic resonances, dissonant tone clusters, and cavernous reverbs. The music tends to evolve slowly over long durations, with subtle timbral shifts and spectral motion substituting for harmonic progression or beat-driven momentum.

Disco is a dance-focused style of popular music that emerged in early-1970s urban nightlife, especially in New York City and Philadelphia. It is defined by a steady four-on-the-floor kick drum, syncopated hi-hats and handclaps, octave-jumping basslines, lush string and horn arrangements, and a glamorous, celebratory sensibility. Built for DJs and clubs, disco favored extended 12-inch mixes with breakdowns and build-ups that kept dancefloors moving. The sound drew from soul, funk, and Latin music, embraced orchestral textures, and became a cultural movement associated with Black, Latino, and LGBTQ+ communities before crossing over to mainstream pop by the late 1970s.

Drone is a minimalist music genre defined by sustained tones, long durations, and extremely gradual change. Harmony is often static or centered on a single fundamental with subtle overtone shifts, while rhythm tends toward stasis or very slow pulses. Sound sources range from acoustic instruments (e.g., strings, organ, bagpipes, shruti box, tambura) to electronics (sine waves, oscillators, feedback, tape loops, and later digital synthesis and processing). Many composers favor just intonation or other alternative tuning systems to emphasize beating patterns, psychoacoustic effects, and the internal life of sound. Although drone as a sonic principle is ancient and global, the modern experimental genre cohered in the 1960s through the New York minimalists and related avant‑garde circles, then spread into ambient, experimental, and heavy music scenes. The focus is less on melody and more on timbre, resonance, and the phenomenology of listening.

Dubstep is a bass‑centric electronic dance music genre that emerged in South London in the early 2000s. It is typically around 140 BPM and is defined by a half‑time rhythmic feel, sub‑heavy basslines, sparse yet impactful drums, and a strong emphasis on space, tension, and sound system weight. Hallmark traits include syncopated kick patterns, snares on the third beat of the bar, swung/shuffly hi‑hats inherited from UK garage, and modulated low‑frequency bass (“wobbles”) shaped with LFOs, filters, and distortion. Influences from dub reggae (echo, delay, and minimalism), jungle/drum & bass (bass science and sound system culture), and 2‑step garage (rhythmic swing and shuffles) are central. The style ranges from deep, meditative “dub” aesthetics (often called deep dubstep) to more aggressive, midrange‑driven variants that later informed brostep and festival bass. Atmosphere, negative space, and subwoofer translation are as important as melody or harmony.

EDM (Electronic Dance Music) refers to the mainstream, festival-oriented wave of electronic dance styles that rose to global prominence in the early 2010s. It emphasizes high-energy drops, ear-catching toplines, and crowd-pleasing arrangements designed for large stages and mass audiences. Musically, EDM typically sits around 124–130 BPM with a strong four-on-the-floor kick, wide supersaw leads, bright plucks, and heavily sidechained pads and basses for a pumping feel. Tracks are structured around tension-and-release: intros and builds lead to explosive drops, followed by breakdowns that rebuild energy. Vocals and pop-style songwriting frequently appear, enabling crossover success on radio and streaming platforms.

Electro is an early 1980s machine-funk style built around drum machines (especially the Roland TR-808), sequenced basslines, and a futuristic, robotic aesthetic. It emphasizes syncopated rhythms, sparse arrangements, and timbres drawn from analog and early digital synthesizers. Vocals, when present, are often delivered via vocoder or rap-style chants, reinforcing a sci‑fi, cyborg persona. Electro’s grooves powered breakdance culture, and its sonic palette—crisp 808 kicks, snappy snares, dry claps, cowbells, and squelchy bass—became foundational to later techno and bass music.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Experimental electronic is an umbrella term for electronic music that foregrounds exploration and innovation over convention. It treats the studio, computer, and synthesizer as laboratories, using techniques such as tape manipulation, modular and software synthesis, feedback systems, granular and spectral processing, algorithmic/generative composition, circuit-bending, and field recording. Rather than regular song forms or dancefloor functionality, it prioritizes timbre, texture, space, and process. Structures may be nonlinear or open-form; harmony is often non-functional or drone-based; rhythm can be free, irregular, or machine-deconstructed. The style overlaps with electroacoustic music, sound art, industrial, ambient, and noise while continually interfacing with club culture and contemporary art contexts.

Gothic (often shortened to goth in a musical context) is a dark, atmospheric strain of post‑punk that emphasizes minor-key harmonies, bass-led grooves, and a brooding, romantic sensibility. It blends the stark urgency of punk with art-rock textural experimentation, icy new-wave synths, and lyrical themes drawn from gothic literature, existentialism, and melancholic introspection. Signature traits include chorus- and reverb-drenched guitars, prominent melodic basslines, steady drum-machine patterns, baritone or ethereal vocals, and a production aesthetic that favors space, echo, and nocturnal ambience. While closely associated with the UK goth subculture, the style quickly spread internationally, influencing parallel scenes such as dark wave, deathrock, and later gothic metal.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

House is a dance music genre that emerged in Chicago in the early 1980s, defined by a steady four-on-the-floor kick drum, off-beat hi-hats, soulful or hypnotic vocals, and groove-centric basslines. Typical tempos range from 118–130 BPM, and tracks are structured in DJ-friendly 16–32 bar phrases designed for seamless mixing. Drawing on disco’s celebratory spirit, electro-funk’s drum-machine rigor, and Italo/Hi-NRG’s synth-led sheen, house prioritizes repetition, tension-and-release, and communal energy on the dancefloor. Its sound palette often includes 808/909 drums, sampled or replayed disco/funk elements, filtered loops, piano/organ stabs, and warm, jazzy chords. Over time, house diversified into many substyles—deep house, acid house, French house, tech house, progressive house, and more—yet it remains a global foundation of club culture, known for emphasizing groove, inclusivity, and euphoria.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Industrial is an experimental electronic music tradition that uses abrasive timbres, mechanical rhythms, and transgressive aesthetics. Its sound palette often includes distorted drum machines, tape loops, metallic percussion, feedback, and found-object recordings alongside synthesizers and samplers. Emerging from late-1970s UK underground art and performance scenes, industrial foregrounds themes of dehumanization, technology, surveillance, and power. Releases frequently embrace anti-commercial presentation, stark graphic design, and confrontational performance art, treating the studio as a laboratory for sonic manipulation rather than a vehicle for conventional songcraft. While early industrial emphasized noise, tape processing, and avant-garde collage, later waves fused the style with dancefloor precision (EBM), rock and metal heft, and club-oriented production, giving rise to a broad post-industrial family that remains influential in experimental, electronic, and popular music.

Jazz-funk is a groove-forward hybrid of jazz improvisation and harmony with the rhythmic drive and backbeat of funk. It features syncopated basslines, crisp drum patterns, and tight horn or keyboard riffs, often organized around vamping two- or four-bar progressions rather than complex chord changes. The sound is defined by electric instruments—Fender Rhodes, Clavinet, analog and early digital synthesizers, electric bass, and wah-inflected guitar—alongside punchy horn sections and extended solos. Compared to traditional jazz, the harmonic language is leaner but still rich, emphasizing 9ths, 11ths, 13ths, and modal centers (especially Dorian). The music aims for deep, danceable pocket, slick production, and a soulful, urban feel.

New age is a largely instrumental, mood-driven genre that emphasizes calm, spacious textures and a sense of spiritual or contemplative uplift. It blends gentle electronic timbres, acoustic instruments, and global/folk influences to create immersive soundscapes intended for relaxation, meditation, and introspection. Hallmarks include slow tempos or free time, long sustaining pads, modal and consonant harmonies, nature field recordings, and unobtrusive rhythms. The music often avoids dramatic tension in favor of openness and continuity, conveying themes of inner peace, nature, and the transcendent.

New wave is a post-punk, pop-forward movement that blends the immediacy of punk with glossy pop hooks, danceable rhythms, and an art-school sensibility. Defined by crisp, often chorused guitars, prominent bass, steady four-on-the-floor or disco-inflected drums, and increasing use of synthesizers and drum machines, it channels irony and modernist themes into tight, radio-ready songs. Vocals tend to be cool or arch, lyrics frequently explore urban life, technology, alienation, and romance, and production is bright, spacious, and stylized. While stylistically diverse—from guitar-jangle and power-pop sheen to synth-driven minimalism—new wave is unified by its emphasis on craft, melody, and a sleek, contemporary aesthetic that helped bridge punk’s DIY energy with mainstream pop and dance culture.

Noise is an experimental music genre that uses non-traditional sound sources, distortion, feedback, and extreme dynamics as primary musical materials. Instead of emphasizing melody, harmony, or conventional rhythm, it focuses on texture, density, timbre, and the physical presence of sound. Practitioners sculpt saturated walls of sound, piercing feedback, metallic clatter, contact-mic scrapes, tape hiss, and electronic interference into works that can be confrontational or meditative. Performances often highlight process and immediacy—improvisation, body movement, and site-specific acoustics—while recordings can range from lo-fi cassette overload to meticulously layered studio constructions. Though rooted in early avant-garde ideas, the genre coalesced as a distinct practice in the late 1970s and 1980s, especially through Japan’s ‘Japanoise’ scene, and subsequently influenced numerous styles across industrial, punk-adjacent, and experimental electronic music.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Space rock is a psychedelic branch of rock characterized by long-form, hypnotic grooves, swirling guitars awash in delay and reverb, and prominent analog synthesizers that evoke cosmic or interstellar imagery. The music often emphasizes texture and atmosphere over conventional song structures, creating expansive soundscapes that feel weightless and otherworldly. Emerging in late-1960s Britain from the overlap of psychedelic rock, early progressive rock, and experimental electronics, space rock frequently employs motorik-leaning rhythms, modal or drone-based harmony, and science-fiction themes. Extended improvisations, phased and fuzz-drenched timbres, and tape or echo effects are common, encouraging a sense of forward drift and cosmic exploration.

Spoken word is a performance-centered genre where text—poems, monologues, stories, or manifestos—is delivered aloud with musicality in voice rather than through singing. It may be entirely a cappella or accompanied by sparse instrumentation (often jazz combos, ambient textures, or minimal electronics) that frames the cadence and rhetoric of the performer. The emphasis is on language: prosody, pacing, imagery, and argument. Pieces often explore personal narratives, social critique, and political themes, drawing on techniques such as internal rhyme, alliteration, and repetition. While recordings exist, the tradition is fundamentally live, prioritizing immediacy, audience engagement, and oratorical presence.

Steampunk music is a retrofuturist fusion that marries Victorian- and Edwardian-era performance traditions with modern rock, industrial, and cabaret sounds. It typically blends theatrical vocals and narrative songwriting with a palette that can include accordions, violins/cellos, brass, banjos, ukuleles, hand percussion, piano, and music‑box or typewriter noises alongside guitars, bass, drums, synthesizers, and industrial textures. The lyrical focus often explores airships, clockwork, automata, explorers, inventors, and speculative histories, frequently critiquing empire and class while celebrating adventure and maker culture. Live shows are highly performative, with neo‑Victorian attire, goggles, and anachronistic props integrated into staging, choreography, and audience participation.

Trip hop is a downtempo, atmospheric fusion of hip hop rhythm and sampling techniques with the textures of dub, soul, jazz, and ambient music. Emerging from the Bristol scene in the early 1990s, it favors slow, head‑nodding breakbeats, deep bass, and cinematic sound design. The style is characterized by moody harmonies (often in minor keys), woozy tape- and vinyl-derived timbres, and liberal use of delay and reverb. Vocals frequently alternate between intimate, breathy singing and spoken word/rap, and lyrical themes tend toward noir, introspective, and melancholic subjects. Strings, Rhodes pianos, turntable scratches, and field recordings are common, creating a shadowy, filmic vibe.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Christian (often shortened to Christian music or CCM in market terms) is an umbrella genre for popular and worship-oriented music whose lyrics explicitly express the Christian faith. It blends contemporary songwriting and production with devotional intent, ranging from pop and rock to folk, country, and modern worship anthems designed for congregational singing. While rooted in centuries of church music and hymnody, the modern "Christian" genre coalesced in the late 1960s United States with the Jesus Movement, later building its own labels, radio networks, and touring circuits. Today it includes radio-friendly CCM, stadium worship, youth-focused pop/rock, and stylistic fusions that carry Christian themes into nearly every mainstream style.

Soundtrack is music created to accompany and enhance visual media such as film, television, and video games. It includes original scores (instrumental or vocal music composed specifically for the picture) and, at times, curated compilations of pre-existing songs. Stylistically, soundtrack is a meta-genre that can encompass orchestral symphonic writing, jazz, electronic and synth-driven textures, choral forces, popular song, and experimental sound design. Its defining trait is functional storytelling: themes, motifs, harmony, rhythm, and timbre are shaped by narrative needs, character psychology, pacing, and editing. Common features include leitmotifs for characters or ideas, modular cues that can be edited to picture, dynamic orchestration for dramatic range, and production approaches that sit well under dialogue and sound effects. Because it must synchronize to picture, soundtrack often uses clear dramatic arcs, tempo maps, and hit points.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.

Space music is an ambient-leaning form of electronic and acoustic soundscaping designed to evoke vastness, weightlessness, and the mystery of the cosmos. It favors long, slowly evolving textures, deep drones, and luminous harmonies over conventional song structure, rhythm, or melody. The style grew around sustained synthesizer pads, sequencer patterns, and expansive reverberation, often integrating field recordings or processed acoustic instruments. Whether contemplative or awe‑struck, its intent is to transport the listener into a spacious, imaginal soundfield—akin to drifting through celestial environments and deep time.

Romance is a sentimental, typically strophic song genre that flourished in late-18th- and early-19th‑century France and then spread across Europe. It favors a clear, singable melody, simple diatonic harmony, and direct, heartfelt texts about love, longing, and memory. Originally cultivated in salons and domestic music-making, the romance was commonly performed by a solo voice with guitar or piano accompaniment. Its intimate scale, accessible poetry, and elegant melodic lines made it a bridge between popular song and more formal art song traditions, influencing later French mélodie and the broader European salon-song repertoire. Although the word “romance” can refer to many things (e.g., Romantic-era music or Romance-language cultures), in this context it denotes a specific historical song type known for its lyrical simplicity and tender affect.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.