P.R.O.

Souldies is a modern revival of classic lowrider “oldies” soul—slow, tender ballads rooted in 1960s and early-’70s sweet soul and doo‑wop aesthetics, reimagined by a new generation of largely Chicano/Latinx artists in Southern California. Characterized by warm, analog-leaning production, mellow backbeats, honeyed vocal harmonies, and heart‑on‑sleeve lyricism, the style favors mid‑slow tempos, tape‑like saturation, spring/plate reverb, and minimalist yet expressive arrangements. English and Spanish (or Spanglish) lyrics often explore love, longing, devotion, and cruising/lowrider culture. Souldies sits at the intersection of classic soul, rhythm & blues, northern soul selections, and Latin soul, offering a contemporary, community‑centered sound that feels both timeless and newly personal.

Afro psych (also written as Afro‑psychedelia) blends the polyrhythmic drive of West and Central African popular music with the fuzzed‑out guitars, swirling organs, tape echo, and mind‑bending studio tricks of psychedelic rock. Developed largely in Nigeria and Ghana, but heard across Benin, Togo, and Zambia as well, the style grafts highlife and Afrobeat grooves onto acid‑rock textures, extended jams, and trance‑like vamps. The result is music that is simultaneously hypnotic and hard‑hitting: thick, syncopated percussion; circular basslines; call‑and‑response vocals; and guitars washed in wah‑wah, phasing, and reverb. While rooted in the 1970s, Afro psych has reemerged via reissue culture and new bands who revive the sound’s raw, analog energy for contemporary audiences.