Univision Records

Bachata is a guitar-driven popular music and dance style that originated in the Dominican Republic. It blends the romantic lyricism and harmonic language of bolero with rhythmic accents and dance energy connected to Dominican merengue and Afro-Caribbean son traditions. The classic ensemble features a lead guitar (requinto), rhythm guitar, bass, bongos, and güira. Typical songs are in 4/4 time with syncopated bongo martillos and a steady güira pattern, while the guitars alternate arpeggios, bachata rasgueos, and melodic fills. Lyrically, bachata is renowned for amargue (bitterness)—poignant narratives of love, longing, heartbreak, and desire—though modern variants also embrace flirtation and celebration. Since the 1990s, "bachata romántica" and 2000s urban/pop bachata have expanded the sound with electric guitars, keyboards, R&B harmonies, and pop structures, taking the genre from a once-marginalized style to a global Latin pop mainstay.

Banda sinaloense is a brass-driven regional Mexican style that arose in the state of Sinaloa, blending European military band sonorities with local dance and song forms. Ensembles typically feature clarinets, trumpets, trombones, alto/baritone horns, and a tuba or sousaphone, anchored by the iconic tambora (bass drum with mounted cymbal) and tarola (snare drum). Its repertoire spans lively polkas, waltzes, mazurkas, schottisches, and pasodobles, alongside Mexican corridos, rancheras, boleros, and modern cumbias. The sound is powerful and celebratory: unison brass fanfares, tight harmonized lines, and a driving “oom‑pah” low end support emotive lead vocals and energetic percussion, making it a staple of festivals, dances, and contemporary charts.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Cumbia is a syncretic dance-music tradition from Colombia’s Caribbean coast that blends African rhythmic heritage, Indigenous (especially gaita flute) melodic practice, and Spanish colonial instrumentation and forms. Traditionally performed in a moderate 2/4 (often felt in 4/4 today), it features interlocking hand-drum parts (tambora, alegre, llamador), guacharaca or maracas for steady texture, and long cane flutes (gaita hembra and gaita macho) carrying call-and-response melodies. As it spread in the 20th century, orchestras and dance bands added accordion, horns, piano, bass, and later electric guitar and synthesizers, creating urban and pan–Latin American variants. Harmonically simple and rhythm-forward, cumbia places groove, ostinati, and vocal refrains at the center, making it both ceremonial in origin and enduringly popular on social dance floors across the Americas.

Duranguense is a high-energy, dance-oriented branch of regional Mexican music that emerged in the early 2000s among Mexican communities in the U.S. Midwest, especially Chicago. It adapts the brass-driven sound of banda and technobanda into a leaner ensemble where synthesizers emulate tubas and horns, paired with saxophones, tambora-style drum patterns, and bright, fast tempos. The style is known for its exuberant party atmosphere, romantic and sentimental lyrics, and the signature pasito duranguense dance. Songs often feature catchy keyboard leads, tight offbeat percussion with cowbell accents, and an "oom-pah" bass feel derived from polka. While rooted in traditions from the state of Durango, the sound reflects bicultural life, blending classic Mexican forms with modern, electronic timbres.

G-funk (short for "gangsta-funk") is a West Coast hip hop style that blends gangsta rap lyricism with the smooth, melodic grooves of 1970s funk, especially the Parliament-Funkadelic (P-Funk) tradition. It is characterized by slow-to-mid tempos, warm and heavy basslines, lush chords, prominent high-pitched synth leads (often Moog-style whistles), talkbox/vocoder hooks, and relaxed, behind-the-beat drum programming. The sound feels laid-back and summery even when the subject matter is gritty, pairing street narratives with feel-good, bass-driven bounce. G-funk defined the early-to-mid 1990s Los Angeles sound—popularized by Dr. Dre, Snoop Dogg, Warren G, and Nate Dogg—and became one of the most commercially successful and widely recognizable flavors of hip hop.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Norteño (música norteña) is a Mexican regional style built around the bright timbre of the diatonic button accordion and the driving strum of the bajo sexto. Rooted in borderland dance music, it blends Central European polka, waltz, and schottische rhythms with Mexican corrido storytelling and ranchera songcraft. Characterized by brisk 2/4 polkas and lilting 3/4 waltzes, norteño songs range from narrative corridos about migration and everyday struggles to romantic ballads and party tunes. Traditional ensembles used tololoche (upright bass) and snare, while modern groups often add electric bass, full drum kits, and occasionally tenor sax (in the norteño-sax substyle) or tuba (in norteño-banda). The result is a dance-forward, story-rich music that bridges rural and urban audiences on both sides of the U.S.–Mexico border.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Regional mexicano is an umbrella term for traditional and popular Mexican roots styles—such as ranchera, corrido, norteño, banda, mariachi, and newer offshoots—that share storytelling lyrics, dance-friendly rhythms, and distinctive acoustic ensembles. While the industry label coalesced later, its musical DNA goes back to the Mexican Revolution era, when corridos and rancheras crystallized as powerful vehicles for narrative and sentiment. Typical textures range from brass-heavy banda and trumpet–violin mariachi to accordion-led norteño and guitar-forward sierreño, with characteristic rhythms drawn from polka (2/4), waltz (3/4), and huapango. Songs often address love and heartbreak, regional pride, migration, everyday struggles, and, in some cases, outlaw themes (narco-corridos). Harmonies are functional (I–IV–V with secondary dominants and relative minor turns), vocals are expressive with belting and gritos, and arrangements foreground strong melodic hooks supported by tuba, guitarrón, tololoche, or bass-driven grooves.

Salsa is a pan–Latin dance music forged primarily in New York City by Puerto Rican, Cuban, and other Caribbean diasporas. It synthesizes Afro‑Cuban rhythmic blueprints, Puerto Rican bomba and plena, jazz harmony, big‑band horn writing, and Nuyorican street culture into a tightly arranged yet improvisation‑friendly style. The music lives on the clave (either 2‑3 or 3‑2), with layered percussion (congas, bongó, timbales, cowbell, güiro, maracas), a tumbao bass that anticipates the beat, and piano montuno guajeos that interlock with the rhythm section. Call‑and‑response vocals (coro/pregón), punchy horn mambos and moñas, and instrumental solos energize the montuno section. Tempos range from medium to fast in 4/4, optimized for social dancing (commonly “on1” or “on2”). Across decades, salsa has branched into harder, percussion‑forward “salsa dura,” smoother “salsa romántica,” and regional scenes in Puerto Rico, Venezuela, and Colombia, while continuing to influence—and be influenced by—neighboring tropical and jazz idioms.

Norteño-sax (norteño con sax) is a regional Mexican style of norteño distinguished by the prominent use of the saxophone as a lead or co-lead voice alongside the accordion. The core ensemble typically includes saxophone, accordion, bajo sexto, electric bass, and a drum kit, with the sax handling melodies, countermelodies, and bright, brassy hooks. Rhythmically it draws on the same dance meters as classic norteño—polkas in 2/4, waltzes (vals) in 3/4, and redovas/schottisches—delivered with a driving backbeat suited for social dancing. Lyrically it spans love songs and heartbreak ballads to corridos about work, migration, and border life, often delivered in a romantic, polished style that made the subgenre a favorite on both sides of the U.S.–Mexico border.

Banda is a brass-driven style of regional Mexican music that emerged in the state of Sinaloa and spread across western and northern Mexico. It features large wind ensembles—trumpets, trombones, clarinets, alto/tenor horns, tuba (or sousaphone), and robust percussion with tarola (snare), tambora (bass drum), and cymbals. Its rhythms and song forms draw from Central European dances (polka, waltz, mazurka) brought by immigrants and military bands in the late 19th century, fused with Mexican genres such as ranchera, corrido, and later cumbia. The style ranges from festive dance tunes to romantic ballads and narrative corridos, with bright, punchy horn lines, unison riffs, and vocal melodies supported by powerful, syncopated percussion. Modern banda encompasses multiple substyles—from traditional banda sinaloense to technobanda and pop-leaning ballads—and remains a cornerstone of Regional Mexicano, both on dance floors and in popular media.