Mammoth Records

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Downtempo is a mellow, groove-oriented branch of electronic music characterized by slower tempos, plush textures, and a focus on atmosphere over dancefloor intensity. Typical tempos range from about 60–110 BPM, with swung or laid-back rhythms, dub-informed basslines, and warm, jazz-tinged harmonies. Stylistically, it blends the spaciousness of ambient, the head-nodding rhythms of hip hop and breakbeat, and the cosmopolitan smoothness of lounge and acid jazz. Producers often use sampled drums, Rhodes or Wurlitzer electric pianos, guitar licks with delay, and field recordings to create intimate, cinematic soundscapes. The mood spans from soulful and romantic to introspective and dusk-lit, making it a staple of after-hours listening, cafes, and relaxed club back rooms.

Dub is a studio-born offshoot of reggae that uses the mixing desk as a performance instrument. Producers strip songs down to their rhythmic core—drums and bass—and then rebuild them in real time with radical mutes, echoes, reverbs, and filters. Typically created from the B-sides (“versions”) of reggae singles, dub foregrounds spacious low-end, one-drop or steppers drum patterns, and fragmented vocal or instrumental phrases that drift in and out like ghostly textures. Spring reverb, tape echo, and feedback are not just effects but compositional tools, turning the studio into an instrument of improvisation. The result is bass-heavy, spacious, and hypnotic music that emphasizes negative space and textural transformation, laying the foundation for countless electronic and bass music styles.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Folk rock is a fusion genre that blends the narrative lyricism, modal melodies, and acoustic timbres of traditional folk with the backbeat, amplification, and song structures of rock. It typically pairs acoustic or traditional instruments (acoustic guitar, mandolin, fiddle) with a rock rhythm section (electric guitar, bass, drums), often featuring chiming 12‑string guitar textures, close vocal harmonies, and socially conscious or storytelling lyrics. The result ranges from intimate, reflective ballads with a steady backbeat to more anthemic, roots‑driven rock. Emerging in the mid‑1960s through artists such as Bob Dylan and The Byrds, folk rock became a gateway for traditional and roots materials to enter mainstream popular music, and it seeded later movements from country rock and Americana to jangle pop and modern indie folk.

Goa trance is a psychedelic form of trance music that emerged around the late 1980s on the beaches and forest parties of Goa, India. It is characterized by hypnotic, evolving arrangements, squelchy resonant synth lines (often TB‑303–style), layered arpeggios, and a driving four‑on‑the‑floor pulse. Typical tempos range from 135–150 BPM, with long tracks that develop gradually through filter sweeps, delays, and motif variation rather than abrupt drops. Melodic content often draws on modal and Eastern/Indian‑influenced scales, lending a mystical and cosmic feel. Production emphasizes analog or analog‑modeled synthesis, complex automation, and richly textured effects that create a trance‑inducing, psychedelic journey on the dancefloor.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Jazz is an improvisation-centered music tradition that emerged from African American communities in the early 20th century. It blends blues feeling, ragtime syncopation, European harmonic practice, and brass band instrumentation into a flexible, conversational art. Defining features include swing rhythm (a triplet-based pulse), call-and-response phrasing, blue notes, and extended harmonies built on 7ths, 9ths, 11ths, and 13ths. Jazz is as much a way of making music—spontaneous interaction, variation, and personal sound—as it is a set of forms and tunes. Across its history, jazz has continually hybridized, from New Orleans ensembles and big-band swing to bebop, cool and hard bop, modal and free jazz, fusion, and contemporary cross-genre experiments. Its influence permeates global popular and art music.

Math rock is a subgenre of indie and experimental rock defined by complex, irregular rhythms, sudden dynamic shifts, and angular, interlocking guitar lines. It frequently employs odd and mixed meters (such as 5/4, 7/8, 11/8), polyrhythms, start–stop figures, and intricate syncopation. Guitars often favor clean or lightly overdriven tones, tapping, and harmonically adventurous voicings over traditional power-chord riffing. Vocals, if present, are usually sparse, textural, or rhythmically coordinated with the ensemble rather than the primary focal point. Aesthetically, math rock draws from the precision and structural ambition of progressive rock, the urgency of post-hardcore, and the textural curiosity of indie and noise rock, resulting in music that feels both cerebral and visceral.

Punk is a fast, abrasive, and minimalist form of rock music built around short songs, stripped-down instrumentation, and confrontational, anti-establishment lyrics. It emphasizes DIY ethics, raw energy, and immediacy over virtuosity, often featuring distorted guitars, shouted or sneered vocals, and simple, catchy melodies. Typical songs run 1–3 minutes, sit around 140–200 BPM, use power chords and basic progressions (often I–IV–V), and favor live, unpolished production. Beyond sound, punk is a cultural movement encompassing zines, independent labels, political activism, and a fashion vocabulary of ripped clothes, leather, and safety pins.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Stoner rock is a heavy, riff‑centric style that blends the weight and doom of early heavy metal with the groove and expansive jams of late‑60s/70s psychedelic and acid rock. It is marked by fuzz‑drenched, down‑tuned guitars, thick bass tones, and relaxed but powerful mid‑tempo grooves. Songs often emphasize hypnotic, repetitive riffs; extended instrumental passages; and a warm, vintage analog sound. Vocals tend to be laid‑back or gritty rather than operatic, and lyrical themes commonly explore the desert, space, altered states, mythology, and countercultural imagery. The overall vibe is earthy and immersive—equal parts head‑nodding groove, psychedelic haze, and Sabbath‑born heaviness.

Swing is a jazz style centered on a buoyant, danceable groove created by a walking bass, four-to-the-bar rhythm guitar, a backbeat emphasis on 2 and 4, and a lilted “swung” eighth-note feel. Typically performed by big bands (saxes, trumpets, trombones, and a rhythm section) as well as small combos, it balances written arrangements with improvised solos. Hallmarks include call-and-response between horn sections, riff-based melodies, shout choruses that build intensity near the end of an arrangement, and rich sectional voicings grounded in blues language and ii–V–I harmonic motion. Tempos range from medium to brisk, serving social dances like the Lindy Hop and Jitterbug. Swing’s expressive phrasing, dance-floor focus, and sophisticated arranging made it the dominant popular music of the late 1930s and early 1940s.

Swing revival (often called neo-swing) is a late‑20th‑century resurgence of 1930s–1940s big band swing and jump blues, performed with modern rock and pop energy. Bands typically feature punchy horn sections, walking bass, four‑to‑the‑bar guitar, and crooner or shout‑style vocals that celebrate nightlife, dancing, and retro style. While firmly rooted in classic swing arranging, the revival emphasizes contemporary production, faster tempos, and stage showmanship. It also intersected with a broader vintage culture—zoot suits, lindy hop, and cocktail aesthetics—bringing partner dance back to mainstream club stages and television.

Breaks is a broad electronic dance music style built around syncopated breakbeat drum patterns instead of a straight four-on-the-floor kick. It emphasizes sliced, rearranged, and layered drum breaks—often sampled from classic funk, hip hop, and early electro—combined with heavy sub-bass and club-ready arrangements. As a scene and label category, “breaks” crystallized in the UK in the late 1990s out of the rave continuum, alongside big beat and later “nu skool breaks.” While tempos usually range from roughly 125–140 BPM, the defining trait is the swung, shuffling, and fragmented rhythm that drives dancers with push–pull groove rather than rigid grid-based kicks. Breaks spans a spectrum from funky, party-oriented tracks to darker, techy, bass-heavy material (often called tech breaks). Across its variants, it remains DJ-friendly, sample-savvy, and grounded in the art of drum manipulation.