P-pop (Pinoy pop) is the umbrella term for Filipino popular music, spanning slick idol groups, powerhouse solo vocalists, dance-pop, ballads, and hybrid pop-rap/R&B crossovers.
While its roots lie in the 1970s OPM (Original Pilipino Music) era—fusing Western pop/rock with Filipino sensibilities—the contemporary P-pop wave integrates K-pop/J-pop-style training, choreography, and group branding with Tagalog or Taglish (Tagalog–English) lyrics and distinctly Filipino storytelling.
Sonically, P-pop favors hook-forward choruses, glossy synths, tight vocal stacks, and danceable rhythms, but it also preserves the OPM tradition of emotive belting and big ballad codas. The result is a high-energy, proudly local pop sound built for both live performance and global streaming.
P-pop traces back to the rise of OPM in the 1970s, when Manila Sound and pop bands popularized Filipino-language hits and a local star system. Acts from this era set enduring templates: melodic choruses, heartfelt storytelling, and an affinity for power ballads alongside radio-friendly pop-rock.
In the 2000s, talent shows, variety programs, and major labels accelerated the development of pop idols. Highly trained vocalists and dance-pop performers emerged, modernizing production with R&B and electronic elements while maintaining OPM’s emotive core.
The late 2010s saw a structural shift toward K-pop/J-pop-inspired training and group formats. MNL48 (2018) introduced a formal idol model, and SB19—with intensive training and Tagalog/Taglish songwriting—proved that Filipino groups could compete globally, going viral and charting internationally. This moment catalyzed a full-fledged “P-pop wave.”
Labels and agencies launched new groups (BGYO, BINI, ALAMAT, and more), professionalizing choreography, vocal arrangement, and visual branding. Annual showcases and fandom culture matured, while digital platforms amplified exports to diasporic and international audiences. Contemporary P-pop keeps mixing local language and heritage cues with world-class pop production, positioning it as a distinct Southeast Asian pop powerhouse.