MILKFISH

Digital horror is a contemporary horror aesthetic that focuses on dread emerging from networked technologies, software, and always‑on media. Narratives and sound worlds revolve around screens, social platforms, livestreams, malware, deepfakes, and the uncanny presence of algorithmic systems. In music and sound design, the style translates this fear of the digital into glitching textures, corrupted audio artifacts, synthetic drones, and the weaponization of familiar interface sounds (alerts, keyboards, notification pings). It often blends dark ambient, industrial noise, and hauntological sampling to suggest threats that live inside code, clouds, and data centers—consistent with the wider definition that emphasizes anxiety and supernatural menace arising from the Internet and modern media.

Bubblegum bass is a hyper-sweet, high-gloss strain of experimental pop that exaggerates mainstream chart tropes until they feel surreal. It blends candy-coated melodies, plastic synth timbres, and pitch-shifted vocals with club-ready drums and maximalist sound design. Emerging around the London-based PC Music collective, the style often juxtaposes childlike hooks with abrasive textures, sudden drops, and tongue-in-cheek, consumerist imagery. The production is meticulous and synthetic—supersaws, metallic hits, hard sidechaining, and formant-shifted toplines—yet it retains an earworm pop sensibility. The result is music that feels both satirical and sincere: an ecstatic, futuristic twist on electropop and dance-pop that helped set the stage for the wider hyperpop movement.