Margareth Menezes

Tulum is a contemporary electronic dance music sound that crystallized around the boutique party scene in Tulum, Mexico, during the 2010s. It blends deep, organic house grooves with downtempo sensibilities, hand-played percussion, and "world"-leaning timbres such as oud, bansuri, handpan, and Latin guitar. The style favors warm, analog textures; modal, minor-key harmonies (often Dorian or Phrygian); long, reverb-washed atmospheres; and subtle, mantra-like vocals or chants. Tempos usually sit between 112–120 BPM, with earthy polyrhythms and shuffling, Afro- and Latin-influenced percussion propelling a hypnotic four-on-the-floor. Aesthetically, the Tulum sound is associated with sunrise/sunset beach settings, bohemian design, and a wellness-forward, festival-adjacent culture. Musically it overlaps with the broader “organic house/downtempo” movement while retaining a distinctly tropical, ritualistic character.

Pop lgbtq+ brasileira is contemporary Brazilian pop created by openly LGBTQIA+ artists and rooted in the country’s club culture, internet-native scenes, and mainstream pop industry. Sonically, it blends glossy electropop and dance-pop with distinctly Brazilian rhythms and textures—most notably funk carioca’s tamborzão, brega/tecno-brega melodrama, axé’s carnival exuberance, and MPB’s lyrical sensibility. Productions often pull from reggaeton, house, trap-funk, and ballroom-vogue percussion, yielding high-energy tracks designed for both radio and dance floors. The genre is as much about voice and visibility as it is about hooks: lyrics commonly foreground queer love, pride, self-fashioning, resilience, and nightlife. Vocals range from diva belting to rap/sung hybrids, with campy, theatrical performance aesthetics that translate strongly to video and stage. The scene’s rise is tightly linked to streaming-era dynamics, YouTube/Instagram/TikTok virality, and collaborations with DJs and funk producers.

Twerk is a high-energy club and festival style built around pounding 808 bass, head-nodding half‑time grooves at double‑time feel, and chantable hooks designed for the dancefloor. Typically sitting near 95–110 BPM, its percussion borrows the call‑and‑response patterns and bounce of New Orleans Bounce while embracing the sub‑heavy thump and party-forward attitude of Miami Bass. Modern productions often fold in trap-style hi-hats, crowd commands, and minimal, catchy riffs, prioritizing rhythm and movement over complex harmony.

Nova MPB ("new Música Popular Brasileira") is a contemporary wave of Brazilian popular music that renews the classic MPB ethos with indie, electronic, neo‑soul, and modern pop production. Artists in this scene preserve the melodic richness, poetic lyricism, and rhythmic DNA of bossa nova and samba while embracing lo‑fi textures, synth pads, and intimate, close‑mic vocals. Compared to classic MPB, nova MPB tends to be more minimalist and bedroom‑studio friendly, favoring warm, analog‑leaning timbres and restrained grooves. Lyrics often blend romantic and introspective themes with snapshots of urban life, identity, and the everyday, delivered in Portuguese with a natural, conversational flow.

Samba-reggae is a Bahian Afro-Brazilian percussion-driven style that fuses the propulsive swing of samba with the off-beat lilt of Jamaican reggae. It is performed by large drum ensembles (blocos afro) whose surdos, caixas, repiniques, timbals, and shakers create a massive, syncopated groove. Typically slower than Rio-style samba and aligned to a reggae backbeat, samba-reggae emphasizes collective energy, call-and-response vocals, and choreography. Its sound became a musical emblem of Salvador’s carnival and a vehicle for Black pride, spirituality, and social commentary, later crossing into pop through collaborations with major international artists.

Axé is a high-energy popular music from Salvador, Bahia, that fuses Afro-Brazilian and Caribbean rhythms with pop and rock songcraft. Designed for massive Carnival parades, it pairs large percussion ensembles with bright electric guitars, brass hooks, and call-and-response vocals to drive dancing crowds along the trio elétrico (truck-mounted sound stages). Grounded in afoxê/ijexá and samba-reggae grooves, axé favors upbeat major-key melodies, anthemic choruses, and lyrics celebrating joy, love, summer, Afro-Bahian pride, and the collective ecstasy of the street party. Its sound is at once percussive and melodic: layered surdos, timbales, repiniques, and atabaques interlock beneath catchy horn lines and pop arrangements built to move tens of thousands of revelers.