Plugg is a trap-derived hip hop subgenre that rose through online, producer-led scenes—especially SoundCloud—in the mid-2010s.
It is known for minimal, “compact” drum programming, sub-heavy 808 basslines, and bright, sparkly melodic loops (often piano, bell-like keys, airy pads, or icy synth leads).
Vocals are typically melodic and laid-back, leaning into Southern rap cadences and Auto-Tune, with hooks that feel floaty and repetitive over spacious low-end.
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Plugg emerged in the mid-2010s as a SoundCloud-centered, producer-driven offshoot of trap. Its identity formed around a specific beat aesthetic: sparse percussion, rolling but restrained hi-hats, deep 808s, and shimmering melodic loops.
While it was distributed and iterated online, plugg was closely associated with melodic Southern hip hop approaches to flow and vocal delivery. The style’s accessibility (loop-based production, simple drum grids, and heavy low-end) helped it spread quickly among independent rappers.
Over time, plugg techniques and sound palettes blended into related internet rap scenes and modern trap, especially in melodic and “lighter” trap variants. At the same time, newer micro-scenes pushed plugg toward darker, more ambient or more aggressive interpretations depending on the artist and producer.