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Description

Plugg is a trap-derived hip hop subgenre that rose through online, producer-led scenes—especially SoundCloud—in the mid-2010s.

It is known for minimal, “compact” drum programming, sub-heavy 808 basslines, and bright, sparkly melodic loops (often piano, bell-like keys, airy pads, or icy synth leads).

Vocals are typically melodic and laid-back, leaning into Southern rap cadences and Auto-Tune, with hooks that feel floaty and repetitive over spacious low-end.


Sources: Spotify, Wikipedia, Discogs, Rate Your Music, MusicBrainz, and other online sources

History

Origins (mid-2010s)

Plugg emerged in the mid-2010s as a SoundCloud-centered, producer-driven offshoot of trap. Its identity formed around a specific beat aesthetic: sparse percussion, rolling but restrained hi-hats, deep 808s, and shimmering melodic loops.

SoundCloud era and regional ties

While it was distributed and iterated online, plugg was closely associated with melodic Southern hip hop approaches to flow and vocal delivery. The style’s accessibility (loop-based production, simple drum grids, and heavy low-end) helped it spread quickly among independent rappers.

Evolution and crossover

Over time, plugg techniques and sound palettes blended into related internet rap scenes and modern trap, especially in melodic and “lighter” trap variants. At the same time, newer micro-scenes pushed plugg toward darker, more ambient or more aggressive interpretations depending on the artist and producer.

How to make a track in this genre

Tempo and groove
•   Work in typical trap tempos (often ~130–160 BPM) with a half-time feel. •   Keep the groove bouncy but uncluttered; space is a key part of the plugg feel.
Drums and rhythm
•   Use sparse kick patterns and tight, simple claps/snares (usually on the backbeat). •   Program compact hi-hats: short rolls, small stutters, and occasional triplet bursts rather than constant complex hat lines. •   Add minimal percussive accents (rim clicks, snaps, light open hats) so the beat stays airy.
808 and low end
•   Build the track around a subby 808 that carries both bass weight and groove. •   Keep the 808 clean and steady; use slides sparingly for movement. •   Carve space with EQ: reduce low-mid mud in the melodic loop so the 808 remains dominant.
Melodies, samples, and sound design
•   Use sparkly melodic loops: piano motifs, bell/EP tones, airy pads, plucks, and icy synth leads. •   Favor short, repeating phrases; a simple hook-like loop is often more effective than complex chord movement. •   Add subtle ambience (reverb tails, light delay) to make the top end feel “glassy” while leaving the midrange uncluttered.
Harmony
•   Keep harmony simple: minor-key progressions are common, with occasional modal or suspended tones for a floaty feel. •   Use wide voicings and avoid dense chords that fight the 808.
Vocals and lyrics
•   Deliver melodic, relaxed vocals with Auto-Tune as a stylistic tool. •   Write repetitive, catchy hooks; verses often prioritize flow and vibe over dense storytelling. •   Common themes align with modern trap: flexing, nightlife, relationships, mood-based introspection.
Arrangement and mixing pointers
•   Arrange with short sections and frequent returns to the main loop. •   Use light textures (risers, subtle transitions) instead of heavy drops. •   Mix for low-end clarity and bright but controlled highs; avoid harshness so the track stays smooth and glossy.

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