Susheela Raman

Indian pop (often called Indi-pop or I-pop) is pop music created in India outside of film soundtracks. It adapts Western pop and rock songcraft—catchy choruses, verse–chorus forms, synths, drum machines—to South Asian melodic and rhythmic sensibilities, drawing on Hindustani and Carnatic ornamentation, regional folk grooves, and urban club production. While closely linked to Bollywood, Tollywood, Kollywood and the UK’s Asian Underground scenes, its defining trait is independence from cinema: artists release singles and albums marketed on TV, radio, and—today—streaming/video platforms. Lyrics are usually in Hindi, Urdu, or Bengali (often mixing Hinglish), but Punjabi, Tamil, and other Indian languages appear too, reflecting a pan‑Desi pop ecosystem spanning India, Pakistan, and Bangladesh.