Rich Gang, artist

Rich Gang

2013–2014 · 3 albums

4/5

Genres

The Wave is a loosely defined cluster of American post-hardcore/emo bands that surged in the early 2010s as emo-pop’s mainstream moment faded. The name was a tongue‑in‑cheek scene tag that stuck in press coverage, but it points to a real overlap in sound, ethos, and touring networks. Musically, The Wave fuses the urgency of 1990s post‑hardcore and screamo with confessional, literate lyric writing associated with emo. Expect shouted or half‑sung/half‑spoken vocals, dynamic quiet‑loud builds, intricate but driving drums, and guitar textures that shift between glassy clean arpeggios and overdriven, emotive climaxes. The songs often emphasize catharsis, narrative detail, and community-minded DIY presentation.

the wave

Cloud rap is a hip hop microgenre defined by ethereal, reverb‑drenched textures, soft pads, and minimal drum programming that creates a floating, dreamlike atmosphere. Beats tend to be sparse and space-conscious, with airy synths, distant vocal samples, and gentle 808s supporting raps that are often introspective, deadpan, or emotionally detached. The sound crystallized online in the early 2010s through platforms like DatPiff, Tumblr, and SoundCloud, pairing Southern rap rhythms with ambient and chillwave aesthetics. Rather than virtuosic density, cloud rap prizes mood, negative space, and a sense of weightlessness, translating internet-era solitude and nostalgia into hazy, pastel-toned hip hop.

cloud rap

Ratchet music is a minimalist, club-focused strain of West Coast hip hop that coalesced in the early 2010s, most closely associated with Los Angeles producer DJ Mustard. It emphasizes sparse drum programming built from 808 kicks, handclaps, crisp hi‑hats, and simple percussive fills; bouncy tempos around 95–105 BPM; short, catchy synth or piano stabs; and a weighty sub‑bass that leaves ample space for vocals. Culturally and lyrically, it channels “ratchet” party culture and slang—rooted in Louisiana (notably Shreveport’s nickname “Ratchet City”) and amplified by the L.A. party scene—favoring braggadocio, nightlife, flirtation, and chant‑able hooks over dense lyricism. The result is a stripped‑down, hook‑driven sound engineered for dance floors and radio rotation.

ratchet music

Deep R&B is a streaming‑era microgenre of contemporary R&B characterized by intimate, atmospheric production, slow to mid‑tempo grooves, and emotionally candid vocals. Producers favor spacious mixes with warm low‑end (808s or sub‑bass), hushed drum programming, and reverb‑washed pads or guitar, creating a late‑night, immersive feel. Aesthetically it sits at the intersection of alternative R&B and the moody, minimalist “Toronto sound” that rose in the early 2010s, blending R&B songwriting with hip‑hop, ambient and electronic textures, and occasional trap soul cadences. Lyrically it leans toward introspection, romance, and vulnerability, often delivered in close‑miked, breathy tones or falsetto.

deep r&b

Deep Southern Trap

Deep southern trap is a moody, bass-forward branch of Southern U.S. trap distinguished by subterranean 808 subs, sparse but hard-hitting drums, and minor-key, cinematic textures. It places atmosphere and low‑end pressure at the center, often pairing sliding 808s with ominous pads, bells, or plucked synths that leave ample space for the vocal. The tempo typically sits around 60–75 BPM (or 120–150 BPM double‑time), with half‑time bounce, triplet hi‑hat rolls, and tightly quantized snares/claps. Lyrically it ranges from street reportage and survival narratives to introspective, codeine‑slow melancholia—punctuated by ad‑libs and heavily processed vocals. The overall aesthetic is dark, weighty, and immersive, optimized as much for car systems as for headphones.

deep southern trap

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

trap

Albums

Tha Tour Part 2 by Rich Gang album cover

Tha Tour Part 2

Cloud Rap Ratchet Music The Wave

Tha Tour, Part 1 by Rich Gang album cover

Tha Tour, Part 1

Rich Gang by Rich Gang album cover

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