Rookie Records

Americana is a contemporary umbrella term for U.S. roots music that blends folk, country, blues, bluegrass, gospel, and roots rock into a songwriter-centered, largely acoustic-leaning sound. Hallmarks include story-driven lyrics; warm, organic production; and traditional instrumentation such as acoustic guitar, mandolin, banjo, fiddle, harmonica, pedal steel, upright or electric bass, and restrained drums. Rhythms often draw on the train beat, shuffles, two-step, waltz time, and relaxed backbeats. Harmonically it favors diatonic progressions (I–IV–V, I–vi–IV–V), modal tinges (Mixolydian), and close vocal harmonies. Rather than a rigid style, Americana functions as a bridge among related roots traditions, emphasizing authenticity, regional imagery, and narrative songwriting over genre flashiness.

Blues rock is a guitar-driven style that fuses the raw feeling and 12‑bar structures of the blues with the power, volume, and rhythmic punch of rock. It emphasizes riff-based songs, pentatonic and blues-scale soloing, call‑and‑response between voice and guitar, and an expressive, often gritty vocal delivery. Typical ensembles are power trios (guitar, bass, drums) or quartet formats adding second guitar, keyboards, or harmonica, and performances commonly feature extended improvisation. Sonically, it favors overdriven tube-amp tones, sustained bends, vibrato, and dynamic contrasts, moving from shuffles and boogies to straight‑eighth rock grooves.

Hardcore punk is a faster, louder, and more abrasive offshoot of late-1970s punk rock. Songs are typically short (often under two minutes), propelled by rapid tempos, aggressive down‑stroked guitar riffs, and shouted or barked vocals. The style prioritizes raw energy over technical ornamentation: power‑chord harmony, minimal guitar solos, and tightly locked rhythm sections dominate. Lyrically, hardcore punk is intensely direct—often political, anti‑authoritarian, and socially critical—reflecting a DIY ethic that values independent labels, self‑organized shows, and community‑run spaces. The genre coalesced in U.S. scenes such as Los Angeles, Washington, D.C., New York, and Boston, and soon spread internationally. Its velocity, attitude, and grassroots infrastructure profoundly shaped underground music and paved the way for numerous metal, punk, and alternative subgenres.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Post-punk is a broadly experimental strain of rock that emerged in the late 1970s as artists sought to push beyond the speed, simplicity, and orthodoxy of first-wave punk. It typically features angular, bass-forward grooves; jagged or minimal guitar lines; stark, spacious production; and an openness to dub, funk, electronic, and avant-garde ideas. Lyrics often examine alienation, urban decay, politics, and the inner life with artful or abstract delivery. A studio-as-instrument approach, emphasis on rhythm section interplay, and an appetite for non-rock textures (tape effects, drum machines, found sound, synths) distinguish the style. The result can be danceable yet tense, cerebral yet visceral, and emotionally restrained yet intensely expressive.

Power pop is a guitar-driven style that distills the melodic immediacy of 1960s British Invasion pop into concise, high-energy rock songs. It emphasizes big hooks, ringing guitars (often Rickenbacker-style jangle), tight vocal harmonies, and punchy, economical arrangements that typically run around three minutes. Lyrically, it leans toward youthful longing, romance, and bittersweet nostalgia, delivered with bright major-key progressions, chiming arpeggios, and sing-along choruses. Though Pete Townshend used the term in the late 1960s, the genre cohered in the early 1970s with bands like Badfinger, Big Star, and the Raspberries, and it has resurfaced repeatedly in waves through new wave, indie, and modern pop-punk contexts.

Psychedelic is an umbrella term for music that seeks to evoke, emulate, or accompany altered states of consciousness through sound, arrangement, and studio technique. It emphasizes timbral color, drones, modal harmony, surreal or mystical lyrics, and immersive production, often using tape manipulation, extended effects, and non‑Western instruments (notably from Indian classical traditions). The result ranges from delicate, dreamlike textures to dense, kaleidoscopic soundscapes intended to expand perception and dissolve conventional song form.

Psychedelic rock is a style of rock music that seeks to evoke, simulate, or amplify altered states of consciousness. It emphasizes timbral color, textural layering, and extended forms over traditional verse–chorus efficiency. Hallmarks include droning or modal harmonies, jangling or heavily fuzzed guitars, swirling organs or synthesizers, and extensive use of studio effects such as tape delay, reverse tape, phasing, flanging, and Leslie-speaker rotation. Rhythms often loosen into hypnotic vamps and long improvisations, while lyrics tend toward surreal imagery, cosmic themes, and introspection. The sound draws from Indian classical drones and scales, blues and R&B roots, folk lyricism, free-jazz openness, and the burgeoning studio experimentalism of the mid‑1960s. It became a cultural emblem of the counterculture era.

Punk is a fast, abrasive, and minimalist form of rock music built around short songs, stripped-down instrumentation, and confrontational, anti-establishment lyrics. It emphasizes DIY ethics, raw energy, and immediacy over virtuosity, often featuring distorted guitars, shouted or sneered vocals, and simple, catchy melodies. Typical songs run 1–3 minutes, sit around 140–200 BPM, use power chords and basic progressions (often I–IV–V), and favor live, unpolished production. Beyond sound, punk is a cultural movement encompassing zines, independent labels, political activism, and a fashion vocabulary of ripped clothes, leather, and safety pins.

Punk rock is a fast, raw, and stripped‑down form of rock music that foregrounds energy, attitude, and the DIY ethic over technical polish. Songs are short (often 90–180 seconds), in 4/4, and driven by down‑stroked power‑chord guitars, eighth‑note bass, and relentless backbeat drumming. Vocals are shouted or sneered rather than crooned, and lyrics are direct, often political, anti‑establishment, or wryly humorous. Production is intentionally unvarnished, prioritizing immediacy and live feel over studio perfection. Beyond sound, punk rock is a culture and practice: independent labels, fanzines, all‑ages venues, self‑organized tours, and a participatory scene that values inclusivity, affordability, and self‑reliance.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rock and roll is a high-energy, dance-oriented popular music style that emerged in the United States in the early-to-mid 1950s. It fuses the 12‑bar blues and boogie‑woogie with the backbeat and instrumentation of rhythm & blues, the twang and storytelling of country, and the fervor of gospel. Its hallmark sound centers on a strong backbeat (accented on beats 2 and 4), driving rhythm sections, electric guitar riffs, prominent piano or saxophone leads, and catchy, chorus-forward songwriting. Typical harmonies revolve around I–IV–V progressions, often in 12-bar form, with swung or shuffle feels and punchy turnarounds. Culturally, rock and roll catalyzed a youth movement linked to dancing, teen identity, and social change. It bridged racial audiences by popularizing Black American musical traditions for mainstream listeners, and it laid the foundation for subsequent rock styles and much of modern pop.

Ska is a Jamaican popular music style characterized by a brisk 4/4 groove, off‑beat guitar or piano upstrokes (the “skank”), walking bass lines, and punchy horn riffs. Emerging in late‑1950s Kingston dancehalls, ska fused local mento and calypso with American rhythm & blues and jazz, creating a lively sound that celebrated independence‑era optimism and street culture. Across time, ska evolved through distinct waves: the original Jamaican ska of the early 1960s, the racially integrated and politically aware 2 Tone movement in late‑1970s Britain, and the third‑wave explosion in the 1990s that blended ska with punk energy around the world.

Ska punk is a high-energy fusion of Jamaican ska and British/US punk rock. It pairs the off‑beat, upstroke "skank" guitar, walking or bouncy bass lines, and bright horn stabs of ska with punk’s faster tempos, distorted power chords, and shout‑along hooks. Typical songs pivot between laid‑back, syncopated ska grooves and explosive double‑time punk choruses, often featuring gang vocals, call‑and‑response refrains, and mosh‑friendly breakdowns. Lyrically it ranges from wry humor and everyday storytelling to sharp social commentary, all delivered with an upbeat, dance‑floor focus.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Southern gothic (as a music style) blends American roots idioms—country, folk, blues, gospel, and Southern rock—with the macabre, moral ambiguity, and decaying grandeur associated with the Southern Gothic literary tradition. Its sound is typically dark-hued and intimate: minor-key harmonies, modal drones, and slow-to-mid tempos underpin storytelling about sin and salvation, haunted landscapes, family secrets, and folk religion. Arrangements often feature acoustic guitar, banjo, fiddle, upright bass, pump organ or harmonium, lap/pedal steel, sparse percussion, and baritone or hushed vocals drenched in room reverb. Production tends toward earthy and atmospheric—tape-like saturation, creaking room ambience, and subtle field sounds (cicadas, church bells, train rumbles) that evoke the American South’s heat, humidity, and history.

Hardcore (often called hardcore techno in its early form) is a fast, aggressive branch of electronic dance music characterized by heavily distorted, punchy 4/4 kick drums, tempos ranging from roughly 160 to well over 200 BPM, and a dark, high‑energy aesthetic. It emphasizes percussive drive over complex harmony, using clipped and saturated kick-bass sound design, sharp hi-hats, claps on the backbeat, and harsh synth stabs or screeches. Vocals, when present, are typically shouted hooks, sampled movie lines, or crowd chants processed with distortion and effects. Originating in the Netherlands in the early 1990s, the style quickly splintered into related scenes and subgenres such as gabber, happy hardcore, Frenchcore, terrorcore, speedcore, and later hardstyle. Its culture is closely associated with large-scale raves, specialized labels, and distinctive visual branding.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.