Imaginator Records

Anti-folk is a subversive, DIY-minded offshoot of folk that blends the confessional songwriting of the 1960s coffeehouse scene with the irreverence, speed, and attitude of punk. It favors raw, often lo-fi production, simple chord progressions, direct melodies, and sardonic, self-aware lyrics that skewer both mainstream pop and earnest folk orthodoxy. Performances typically feel intimate and unvarnished, privileging personality, humor, and immediacy over polish. The scene coalesced around New York City’s Lower East Side/East Village in the 1980s and 1990s, later inspiring companion scenes in the UK and Europe. Anti-folk’s tone ranges from playful and comedic to biting and political, but it consistently celebrates individuality, candor, and a hand-made aesthetic.

Chamber pop is a style of pop that integrates small-ensemble, orchestral colors—strings, woodwinds, brass, harp, and occasionally harpsichord—into intimate, melodically driven songwriting. It favors sophisticated harmony, counterpoint, and meticulous arrangements over rock bombast, drawing on the poise of classical chamber music and the tunefulness of classic pop. The result is lush yet restrained: gentle dynamics, carefully layered timbres, and literate, often reflective lyrics that foreground storytelling and mood.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Jazz is an improvisation-centered music tradition that emerged from African American communities in the early 20th century. It blends blues feeling, ragtime syncopation, European harmonic practice, and brass band instrumentation into a flexible, conversational art. Defining features include swing rhythm (a triplet-based pulse), call-and-response phrasing, blue notes, and extended harmonies built on 7ths, 9ths, 11ths, and 13ths. Jazz is as much a way of making music—spontaneous interaction, variation, and personal sound—as it is a set of forms and tunes. Across its history, jazz has continually hybridized, from New Orleans ensembles and big-band swing to bebop, cool and hard bop, modal and free jazz, fusion, and contemporary cross-genre experiments. Its influence permeates global popular and art music.

Lo-fi is a music aesthetic and genre defined by an embrace of audible imperfections—tape hiss, clipping, room noise, distorted transients, and uneven performance—that would be treated as errors in high-fidelity recording. Emerging from the DIY ethos of American indie and punk scenes, lo-fi turns budget constraints and home-recording limitations into a signature sound. Songs are often intimate, direct, and unvarnished, prioritizing immediacy and personality over polish. Typical lo-fi recordings use 4-track cassette or similarly modest setups, simple chord progressions, and understated vocals, spanning rock, folk, pop, and experimental approaches while retaining a homemade warmth and nostalgic patina.

Marching band is a wind–percussion ensemble that performs while moving, combining musical presentation with choreographed drill formations. Typical instrumentation includes brass (trumpets, mellophones/flugelhorns, trombones, baritones/euphoniums, sousaphones), woodwinds (piccolos, flutes, clarinets, saxophones), and a battery percussion line (snares, multi-tenors/quads, bass drums, cymbals), often with a color guard and, in modern field shows, an optional front ensemble (mallet keyboards, auxiliary percussion, electronics). The genre spans parade-style performance at a steady march tempo and field-show productions that integrate popular, classical, and jazz repertoire with visual design. Styles range from “corps-style” precision drill to show-style presentations rooted in HBCU traditions that emphasize groove, dance, and call‑and‑response crowd engagement.

Noise pop blends the tunefulness and hook-centric structures of pop with abrasive textures such as feedback, distortion, and tape hiss. It typically features bright, simple melodies buried beneath a dense, overdriven "wall of sound," with vocals often mixed low or coated in reverb. The aesthetic draws on 1960s girl-group and power-pop songwriting but delivers it through punk-informed energy and noise-rock sonics, creating music that is simultaneously sweet and scuffed.

Poetry (as a recorded genre) centers on the spoken or performed recitation of verse, foregrounding voice, diction, rhythm, and imagery over conventional song structure. Performances may be entirely unaccompanied or framed by sparse accompaniment such as piano, strings, jazz combos, drones, or subtle sound design. Unlike broader spoken word, which can include storytelling, monologues, and comedy, poetry recordings focus on literary verse—metered, rhymed, or free—delivered with attention to prosody and poetic form. Releases range from archival readings by canonical poets to contemporary performance sets recorded in studios, classrooms, libraries, and clubs. The listening experience often emphasizes intimacy and textual clarity: microphones capture breath, cadence, and silence, while arrangements (if any) remain secondary to the poem’s language and pacing.

Post-punk is a broadly experimental strain of rock that emerged in the late 1970s as artists sought to push beyond the speed, simplicity, and orthodoxy of first-wave punk. It typically features angular, bass-forward grooves; jagged or minimal guitar lines; stark, spacious production; and an openness to dub, funk, electronic, and avant-garde ideas. Lyrics often examine alienation, urban decay, politics, and the inner life with artful or abstract delivery. A studio-as-instrument approach, emphasis on rhythm section interplay, and an appetite for non-rock textures (tape effects, drum machines, found sound, synths) distinguish the style. The result can be danceable yet tense, cerebral yet visceral, and emotionally restrained yet intensely expressive.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

World music is a broad, industry-coined umbrella for traditional, folk, and contemporary popular styles from around the globe that fall outside the Anglo-American pop mainstream. The label emerged in the 1980s as a retail and marketing category to group diverse regional musics for international distribution. Musically, it spans acoustic and electric instrumentation; modal, pentatonic, and microtonal pitch systems; and rhythms ranging from cyclical grooves and polyrhythms to asymmetrical meters. While the term can obscure local specificity, it also facilitated cross-cultural collaboration, festivals, and recordings that brought regional genres to wider audiences.