Time Wizard Records

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Art rock is a branch of rock music that treats the studio and the album as spaces for artistic experimentation, emphasizing conceptual ideas, ambitious arrangements, and cross-pollination with modernist and avant-garde traditions. It typically favors extended song forms, thematic or conceptual unity, and non-standard instrumentation (strings, woodwinds, synthesizers) alongside rock’s core band setup. Lyrically, it leans toward literary, surreal, or philosophical subjects and often adopts theatrical presentation. Where mainstream rock centers on immediacy and hooks, art rock embraces risk: unusual time signatures, timbral exploration, complex harmony, tape and electronic manipulation, and interludes that draw from classical, jazz, minimalism, and experimental music.

Baroque pop is a mid‑1960s fusion of contemporary pop/rock songwriting with the timbres, textures, and contrapuntal techniques of Baroque and broader European classical music. It is marked by harpsichord and piano doubling, string quartets or small orchestras, woodwinds (oboe, recorder, bassoon), French horn and piccolo trumpet colors, and melody‑forward arrangements that favor counter‑melodies and suspensions over riff‑based accompaniment. Harmonies tend to be richer than standard rock, with chromatic voice‑leading, circle‑of‑fifths motion, deceptive cadences, and occasional modulations. Production is usually lush and reverberant, supporting reflective, often nostalgic or romantic lyrics. Although it overlaps with orchestral pop and psychedelic pop, baroque pop is distinguished by its chamber‑scale instrumentation, Baroque idioms (basso continuo feel, ornamented lines), and the way classical elements are woven into compact pop song forms.

Bedroom pop is an internet-native, DIY strain of pop and indie music characterized by intimate vocals, gentle melodies, and home-recorded production. Artists typically write, record, and mix their songs in domestic spaces using affordable software and minimal gear. Sonically, it blends indie pop and dream pop with lo-fi textures, soft rock chords, and understated electronic beats. The focus is on a confessional, diaristic tone—often whispery or close-mic’d—paired with warm saturation, tape hiss, and nostalgic timbres. Distribution thrives on platforms like YouTube, SoundCloud, and Bandcamp, where self-released tracks can spread virally.

Funk is a rhythm-forward African American popular music style that centers on groove, syncopation, and interlocking parts. Rather than emphasizing complex chord progressions, funk builds tight, repetitive vamps that highlight the rhythm section and create an irresistible dance feel. The genre is marked by syncopated drum patterns, melodic yet percussive bass lines, choppy guitar "chanks," punchy horn stabs, call‑and‑response vocals, and a strong backbeat. Funk’s stripped-down harmony, prominent use of the one (accenting the downbeat), and polyrhythmic layering draw deeply from soul, rhythm and blues, jazz, gospel, and African rhythmic traditions. From James Brown’s late-1960s innovations through the expansive P-Funk universe and the slicker sounds of the 1970s and 1980s, funk has continually evolved while seeding countless other genres, from disco and hip hop to house and modern R&B.

Garage rock is a raw, energetic style of rock music that emerged in the mid-1960s from local scenes across North America. Typically performed by amateur or semi-professional teenage bands in basements and suburban garages, the sound is unpolished and immediate, favoring feel over finesse. Its hallmarks include distorted guitars, pounding drums, simple chord progressions (often I–IV–V), prominent Farfisa/Vox organ riffs, and shouted, attitude-heavy vocals. Songs are short, hooky, and driven by rhythmic urgency, with lyrics about teenage love, boredom, rebellion, and swagger. The style became a direct ancestor of proto-punk and punk rock, prized for its do-it-yourself spirit and visceral impact.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Indie surf is a modern indie rock offshoot that borrows the twangy, reverb‑drenched guitars and beachy imagery of 1960s surf rock, then filters them through lo‑fi, DIY production and indie pop songwriting. It favors bright, chiming guitar tones (often Jazzmasters/Jaguars through spring reverb), simple, catchy melodies, and compact song forms. Vocals tend to be airy and drenched in space, with lyrics about youth, romance, coastal life, and bittersweet nostalgia. The sound emerged in the late 2000s blog era and crystallized in the early 2010s, especially around West Coast U.S. and Brooklyn scenes, intersecting with garage revival, dream pop, and slacker aesthetics.

Neo-psychedelia is a late-20th-century revival and reinvention of 1960s psychedelic music aesthetics, filtered through post-punk, indie, and experimental sensibilities. It emphasizes hypnotic textures, droning guitars, heavy use of effects (reverb, delay, phasing), analogue organs/synths, and dreamlike or surreal lyricism. Rhythms may draw from motorik and other steady, trance-inducing grooves, while harmony often favors modal colors and repetitive vamps. The style ranges from jangly, melodic songs to dense, feedback-laden soundscapes, and has been highly influential on dream pop, shoegaze, Britpop-adjacent scenes, and modern psych rock.

Progressive rock is a rock subgenre that expands the genre’s formal, harmonic, and conceptual boundaries. It favors long-form compositions, intricate arrangements, and virtuosic musicianship, often drawing on Western classical, jazz, folk, and psychedelic idioms. Typical hallmarks include multi-part suites, shifting time signatures, extended instrumental passages, recurring motifs, and concept albums that present unified themes or narratives. The sound palette commonly features electric guitar, bass, and drums alongside an array of keyboards (Hammond organ, Mellotron, Moog/ARP synthesizers, piano), woodwinds or brass, and occasional orchestral additions. Lyrics often explore science fiction, mythology, philosophy, social commentary, and introspective themes.

Psychedelic is an umbrella term for music that seeks to evoke, emulate, or accompany altered states of consciousness through sound, arrangement, and studio technique. It emphasizes timbral color, drones, modal harmony, surreal or mystical lyrics, and immersive production, often using tape manipulation, extended effects, and non‑Western instruments (notably from Indian classical traditions). The result ranges from delicate, dreamlike textures to dense, kaleidoscopic soundscapes intended to expand perception and dissolve conventional song form.

Psychedelic rock is a style of rock music that seeks to evoke, simulate, or amplify altered states of consciousness. It emphasizes timbral color, textural layering, and extended forms over traditional verse–chorus efficiency. Hallmarks include droning or modal harmonies, jangling or heavily fuzzed guitars, swirling organs or synthesizers, and extensive use of studio effects such as tape delay, reverse tape, phasing, flanging, and Leslie-speaker rotation. Rhythms often loosen into hypnotic vamps and long improvisations, while lyrics tend toward surreal imagery, cosmic themes, and introspection. The sound draws from Indian classical drones and scales, blues and R&B roots, folk lyricism, free-jazz openness, and the burgeoning studio experimentalism of the mid‑1960s. It became a cultural emblem of the counterculture era.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Slacker rock is a laid‑back, guitar‑driven strain of indie/alternative rock defined by unpolished production, loose performances, and wry, deadpan lyric delivery. It foregrounds everyday details, irony, and self‑deprecating humor, often embracing tape hiss, off‑kilter timing, and a casually jangly guitar sound rather than polish or virtuosity. The style emerged from U.S. indie scenes in the early 1990s, fusing the melodicism of jangle pop and power pop with a DIY lo‑fi ethos and the shrugging, anti‑careerist stance of underground rock.

Sleaze rock is a raw, streetwise branch of glam-influenced hard rock that mixes blues-based riffs, punk energy, and a swaggering, decadent attitude. It favors crunchy guitar tones, raspy vocals, and big gang-chorus hooks over glossy pop sheen. Emerging from the Sunset Strip in Los Angeles, it differentiated itself from radio-friendly glam metal by sounding dirtier, groovier, and more dangerous—closer to barroom boogie and punk grit than to polished arena pop. Lyrically it leans into hedonism, nightlife, street romance, and excess, while visually embracing leather, denim, scuffed boots, and a rebellious persona.

Soft rock is a mellow, melody-forward strain of rock and pop that favors smooth vocals, polished production, and restrained dynamics over distortion and aggression. Built on acoustic and clean electric guitars, piano or electric piano (Rhodes), light rhythm sections, and lush backing vocals or strings, the style centers on memorable hooks and sentimental themes. Its lyrics often explore love, heartbreak, nostalgia, and introspection, delivered with warmth and clarity. Tempos are moderate, grooves are unobtrusive, and harmonies are diatonic with tasteful color (maj7, add9) and occasional key changes. Commercially, soft rock flourished on AM radio and adult contemporary playlists in the 1970s and early 1980s, shaping the sound of radio-friendly ballads and influencing later styles like yacht rock and modern adult contemporary.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

British Invasion is the wave of United Kingdom rock and pop acts that broke into the U.S. and global charts in the mid-1960s, reshaping popular music and youth culture. It blends American rock and roll, rhythm & blues, blues, and doo‑wop foundations with UK beat-group energy, tight vocal harmonies, hook-forward songwriting, and a distinctive guitar-driven sound. The result ranges from exuberant, danceable singles to increasingly sophisticated studio creations that paved the way for psychedelic, baroque, and art-pop experiments. Known for sharp image-making, charismatic frontmen, and songwriter-led bands, British Invasion groups set new standards for self-contained ensembles that wrote, performed, and recorded their own material.