Idol game is a Japanese pop substyle built around songs written for idol-raising, rhythm, and simulation video games. The music is performed by voice actors (seiyū) as fictional idol units, and is designed to work both in-game (for note charts and event scenes) and on stage in "2.5D" concerts.
Sonically it blends bright, hook-forward J‑Pop and anisong with modern EDM, rock band textures, and occasional denpa-tinged cuteness. Arrangements favor high energy, clean transients, big choruses, and often a last-chorus key change. Lyrics lean into themes of dreams, teamwork, perseverance (ganbatte), and fan–idol intimacy, while preserving each character’s persona.
Because these projects are multimedia, the genre sits at the crossroads of game OST, pop idol music, and anime culture—releasing character singles, unit albums, and staging large live events where the seiyū perform in character.