Desi pop is a broad umbrella of South Asian popular music that blends Western pop songwriting and production with Indian, Pakistani, Bangladeshi and diasporic sensibilities.
It foregrounds catchy melodies, verse–pre-chorus–chorus structures, and contemporary electronic production while borrowing vocal ornamentation, rhythms, and instruments from regional traditions (e.g., Punjabi dhol, tumbi, tabla, sitar).
Lyrics commonly mix Hindi/Urdu/Punjabi (often with Hinglish), and themes range from romance and nostalgia to dancefloor celebration. The sound spans glossy dance‑pop, R&B‑tinged ballads, and bhangra‑inflected club tracks, often overlapping with Bollywood but existing independently of film.