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Description

Indian pop (often called Indi-pop) is a non-film popular music tradition from India that blends Western pop songcraft with Indian melodic sensibilities, rhythms, and languages.

It emphasizes catchy hooks, verse–pre-chorus–chorus structures, and polished studio production while drawing on Hindustani/Carnatic ornamentation, folk percussion (like dhol and dholak), and Hinglish or regional-language lyrics.

While its roots stretch back to earlier non-film releases, the genre truly blossomed in the 1990s with music videos on satellite TV, creating stars outside the Bollywood playback system and ushering in a nationwide pop culture wave.

History
Early roots (1970s–1980s)

Before the boom, India already had non-film pop recordings and televised performances by artists like Usha Uthup and Remo Fernandes. These releases drew on Western pop, disco, and rock while retaining Indian melodic phrasing and multilingual lyrics. However, the Bollywood film industry dominated the national soundscape, so non-film pop remained niche.

The 1990s explosion

Liberalization of the Indian economy and the arrival of satellite TV (MTV/Channel V) in the early–mid 1990s created a dedicated platform for music videos. This visibility sparked a full-fledged Indi-pop movement: Alisha Chinai’s "Made in India," Baba Sehgal’s rap-pop hits, Daler Mehndi’s bhangra-pop anthems, and bands like Euphoria and Colonial Cousins defined a modern, non-film pop identity. Independent labels, compilations, and glossy videos turned non-film tracks into mainstream hits.

2000s consolidation and crossover

As Bollywood incorporated pop, R&B, and electronic production, the sonic gap between film songs and Indi-pop narrowed. Some pop acts crossed into playback, while others sustained album-oriented careers. Bombay Vikings fused Hindi with Euro-pop/R&B, Lucky Ali’s mellow pop broadened the singer–songwriter lane, and Falguni Pathak set the template for festive/romantic Navratri-season pop.

Streaming era (2010s–present)

Digital platforms and YouTube revived independent pop discovery, birthing new waves of Hindi and regional pop beyond film soundtracks. Labels and artist collectives champion singles-first strategies, while pop now coexists with indie, hip hop, and EDM influences. The genre remains a flexible umbrella for catchy, non-film Indian hits that travel across regions and diasporas.

How to make a track in this genre
Song form and harmony
•   Use concise pop structures (intro–verse–pre-chorus–chorus–bridge–chorus) with a strong, repeatable hook. •   Common keys are singer-friendly major/minor; progressions often revolve around I–V–vi–IV or i–VI–III–VII, with occasional modal color from Indian scales.
Rhythm and groove
•   Default to 4/4 at 90–120 BPM for mid-tempo radio pop or 118–132 BPM for dance-oriented tracks. •   Layer Western drum kits/EDM grooves with Indian percussion (dhol, dholak, tabla, kanjira). Bhangra-style kicks and offbeat claps add festival energy.
Melody and vocals
•   Write singable melodies that allow for light melismas, meend (glides), and ornamental turns inspired by raga phrasing, while keeping phrases pop-catchy. •   Use call-and-response between lead and backing vocals; stack harmonies on pre-chorus/chorus for lift. A memorable refrain in Hindi, Hinglish, or regional language is key.
Instrumentation and sound design
•   Combine guitars/keys/synth-bass with Indian timbres (sitar patches, shehnai/been leads, bansuri textures, harmonium pads). •   Modern productions favor clean EDM-pop sound design: sidechained pads, bright top-end on vocals, and punchy low end with dhol or tom fills.
Lyrics and themes
•   Focus on love, longing, celebration, youth, and everyday urban life. Keep lines direct and relatable; mix English catchphrases with Indian languages for wide appeal.
Production and arrangement tips
•   Build dynamics: sparse verse → lift in pre-chorus → full-band chorus with layered hooks (vocal chops or instrumental motifs). •   Use short instrumental hooks (bansuri riff, synth leitmotif) that can recur as brandable stingers in intros/outros. •   Master for streaming: controlled loudness, clear midrange for vocals, tight low end to carry on phone speakers.
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Melodding was created as a tribute to Every Noise at Once, which inspired us to help curious minds keep digging into music's ever-evolving genres.