Afrobeats (with an “s”) is a 2010s-born West African pop movement that blends highlife, hiplife, dancehall, hip hop, R&B, and house with local languages and rhythms.
It is hook-driven, groove-forward music marked by syncopated percussion, bright guitar or synth riffs, and smooth, melodic vocals often delivered in Nigerian Pidgin, Yoruba, or English.
The term was popularized in the UK diaspora to describe contemporary Nigerian/Ghanaian pop and should not be confused with “afrobeat” (singular), the 1970s style pioneered by Fela Kuti.
Modern Afrobeats grew from late-2000s Nigerian and Ghanaian pop scenes that already drew on highlife, hiplife, reggae/dancehall, R&B, and hip hop. In 2011, UK radio host DJ Abrantee popularized the umbrella term “Afrobeats” on London’s Choice FM, cementing a name for the rapidly evolving West African pop sound circulating through diaspora clubs and online platforms.
Producers such as Don Jazzy, Sarz, KillBeatz, Legendury Beatz, Juls, and Masterkraft helped define the sonic palette: syncopated percussion, bright guitars or synth stabs, rubbery 808 bass, and earworm toplines. Nigeria, in particular, became the center of gravity as artists like Wizkid, Davido, Tiwa Savage, Olamide, Yemi Alade, and Mr Eazi built massive regional followings and cross-border collaborations.
Afrobeats crossed decisively into global pop mid-2010s. Drake’s “One Dance” (2016, featuring Wizkid) and subsequent collaborations signaled mainstream appetite. Burna Boy’s rise (Grammy-winning “Twice As Tall”), Wizkid & Tems’ “Essence,” CKay’s “Love Nwantiti,” and Rema’s “Calm Down” with Selena Gomez turned Afrobeats into a worldwide chart force. The UK’s parallel Afroswing wave and the streaming era’s borderless distribution accelerated its spread.
The sound diversified with log-drum influenced bangers (borrowing from amapiano aesthetics), glossy R&B fusions, and club-focused variants. Artists like Asake, Rema, Ayra Starr, Fireboy DML, and Tems expanded the palette while international pop absorbed Afrobeats’ rhythms and songwriting sensibilities. Today, Afrobeats functions as both a local cultural expression and a global pop language.