Modular Recordings

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Blues rock is a guitar-driven style that fuses the raw feeling and 12‑bar structures of the blues with the power, volume, and rhythmic punch of rock. It emphasizes riff-based songs, pentatonic and blues-scale soloing, call‑and‑response between voice and guitar, and an expressive, often gritty vocal delivery. Typical ensembles are power trios (guitar, bass, drums) or quartet formats adding second guitar, keyboards, or harmonica, and performances commonly feature extended improvisation. Sonically, it favors overdriven tube-amp tones, sustained bends, vibrato, and dynamic contrasts, moving from shuffles and boogies to straight‑eighth rock grooves.

Classic rock is a radio-defined umbrella for mainstream, guitar-centered rock music from the mid-1960s through the 1980s. It emphasizes blues-based riffs, memorable choruses, sturdy backbeats, and prominent guitar solos, often framed by warm, analog production. Rather than being a single stylistic branch, classic rock curates a canon that spans hard rock, blues rock, folk rock, psychedelic and progressive strains, and heartland- and country-tinged rock. Albums and album-oriented rock (AOR) values—extended tracks, conceptual cohesion, and musicianship—are central to its identity. The sound evokes tube-amp crunch, Hammond organs, stacked vocal harmonies, and anthemic songwriting designed for both FM radio and the concert arena.

Disco is a dance-focused style of popular music that emerged in early-1970s urban nightlife, especially in New York City and Philadelphia. It is defined by a steady four-on-the-floor kick drum, syncopated hi-hats and handclaps, octave-jumping basslines, lush string and horn arrangements, and a glamorous, celebratory sensibility. Built for DJs and clubs, disco favored extended 12-inch mixes with breakdowns and build-ups that kept dancefloors moving. The sound drew from soul, funk, and Latin music, embraced orchestral textures, and became a cultural movement associated with Black, Latino, and LGBTQ+ communities before crossing over to mainstream pop by the late 1970s.

Electro is an early 1980s machine-funk style built around drum machines (especially the Roland TR-808), sequenced basslines, and a futuristic, robotic aesthetic. It emphasizes syncopated rhythms, sparse arrangements, and timbres drawn from analog and early digital synthesizers. Vocals, when present, are often delivered via vocoder or rap-style chants, reinforcing a sci‑fi, cyborg persona. Electro’s grooves powered breakdance culture, and its sonic palette—crisp 808 kicks, snappy snares, dry claps, cowbells, and squelchy bass—became foundational to later techno and bass music.

Electro house is a high-energy branch of house music characterized by distorted, buzzing bass leads, crisp four‑on‑the‑floor drums, and dramatic, festival-ready drops. It typically runs around 125–130 BPM, favoring aggressive, sawtooth-based synth timbres, heavy sidechain compression, and big, riff-like hooks over lush chord progressions. Production emphasizes powerful low-end, gritty midrange textures, noise sweeps and risers, and tightly structured builds and breakdowns that set up explosive drops. While rooted in house and electro traditions, its sound design borrows from techno’s intensity and big beat’s punch, resulting in a bold, modern, and club-focused aesthetic.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Indietronica is a hybrid of indie rock/pop songwriting and electronic music production. It blends guitars, bass, and live vocals with drum machines, samplers, soft-synths, and laptop-based sequencing, often favoring intimate, breathy vocal deliveries and hooky melodic lines. The sound typically features crisp programmed beats, warm analog-style synths, glitchy micro-edits, and dreamy pads, with arrangements that move between reflective verses and euphoric, danceable choruses. Lyrics lean toward introspection and romance, while production aesthetics range from lo‑fi bedroom textures to polished, club‑ready gloss.

Neo-psychedelia is a late-20th-century revival and reinvention of 1960s psychedelic music aesthetics, filtered through post-punk, indie, and experimental sensibilities. It emphasizes hypnotic textures, droning guitars, heavy use of effects (reverb, delay, phasing), analogue organs/synths, and dreamlike or surreal lyricism. Rhythms may draw from motorik and other steady, trance-inducing grooves, while harmony often favors modal colors and repetitive vamps. The style ranges from jangly, melodic songs to dense, feedback-laden soundscapes, and has been highly influential on dream pop, shoegaze, Britpop-adjacent scenes, and modern psych rock.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Stoner rock is a heavy, riff‑centric style that blends the weight and doom of early heavy metal with the groove and expansive jams of late‑60s/70s psychedelic and acid rock. It is marked by fuzz‑drenched, down‑tuned guitars, thick bass tones, and relaxed but powerful mid‑tempo grooves. Songs often emphasize hypnotic, repetitive riffs; extended instrumental passages; and a warm, vintage analog sound. Vocals tend to be laid‑back or gritty rather than operatic, and lyrical themes commonly explore the desert, space, altered states, mythology, and countercultural imagery. The overall vibe is earthy and immersive—equal parts head‑nodding groove, psychedelic haze, and Sabbath‑born heaviness.

Nu gaze (often styled "nugaze") is a 21st‑century revival and modernization of classic shoegaze aesthetics. It preserves the genre’s hallmark blankets of overdriven guitars, blurred vocals, and swirling reverb/delay, but folds in cleaner indie-rock songcraft, post-rock dynamics, and contemporary production—often including synth pads, drum programming, and tighter low-end. Compared with 1990s shoegaze, nu gaze typically presents brighter mixes, crisper transients, and pop-leaning hooks while retaining an enveloping, dreamy atmosphere.