Whales Records

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Classical music is the notated art-music tradition of Europe and its global descendants, characterized by durable forms, carefully codified harmony and counterpoint, and a literate score-based practice. The term “classical” can refer broadly to the entire Western art-music lineage from the Medieval era to today, not just the Classical period (c. 1750s–1820s). It privileges long-form structures (such as symphonies, sonatas, concertos, masses, and operas), functional or modal harmony, thematic development, and timbral nuance across ensembles ranging from solo instruments to full orchestras and choirs. Across centuries, the style evolved from chant and modal polyphony to tonal harmony, and later to post-tonal idioms, while maintaining a shared emphasis on written notation, performance practice, and craft.

Classical crossover blends elements of Western classical music with popular styles to create accessible, cinematic, and vocally forward repertoire. It typically keeps classical vocal technique or orchestral timbres while adopting pop song structures, contemporary production, and ear‑catching hooks. Arrangements often feature lush strings, piano, and choir, with dramatic dynamic arcs and key changes. Repertoire may include pop-influenced originals, classical themes with new lyrics, and reinterpretations of opera arias or film melodies, frequently sung in English, Italian, or Latin. The genre is designed for broad appeal without abandoning the polish and gravitas of classical performance, bridging concert hall aesthetics and mainstream listening contexts.

Disco is a dance-focused style of popular music that emerged in early-1970s urban nightlife, especially in New York City and Philadelphia. It is defined by a steady four-on-the-floor kick drum, syncopated hi-hats and handclaps, octave-jumping basslines, lush string and horn arrangements, and a glamorous, celebratory sensibility. Built for DJs and clubs, disco favored extended 12-inch mixes with breakdowns and build-ups that kept dancefloors moving. The sound drew from soul, funk, and Latin music, embraced orchestral textures, and became a cultural movement associated with Black, Latino, and LGBTQ+ communities before crossing over to mainstream pop by the late 1970s.

Electro is an early 1980s machine-funk style built around drum machines (especially the Roland TR-808), sequenced basslines, and a futuristic, robotic aesthetic. It emphasizes syncopated rhythms, sparse arrangements, and timbres drawn from analog and early digital synthesizers. Vocals, when present, are often delivered via vocoder or rap-style chants, reinforcing a sci‑fi, cyborg persona. Electro’s grooves powered breakdance culture, and its sonic palette—crisp 808 kicks, snappy snares, dry claps, cowbells, and squelchy bass—became foundational to later techno and bass music.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Field recording is the practice and genre of capturing sounds in situ—outside the studio—using portable recording equipment. It centers on documenting environments, human activities, wildlife, weather, machinery, rituals, and music as they actually occur, often with minimal intervention. As a listening genre, field recording foregrounds place and presence. Releases may present unprocessed, extended takes (e.g., a shoreline at dawn), or carefully edited sequences that map a soundwalk, a village festival, or a factory floor. The results range from documentary-style fidelity to abstract, immersive soundscapes that emphasize texture, spatiality, and the ecology of sound.

Glitch is an experimental electronic music genre that foregrounds the sounds of technological error—digital clicks, pops, clipping, buffer underruns, CD skipping, software crashes, and bit‑reduction. Rather than hiding artifacts, producers use them as primary musical material, often arranged through extreme micro‑editing and non‑linear sequencing. Texturally, glitch spans austere minimalism to warm, hazy ambience. Rhythms tend to be fragmented and asymmetrical, with sudden cuts, stutters, and silences that create tension and negative space. The palette commonly includes sine‑tone grains, granular clouds, filtered noise, and hyper‑detailed percussive fragments, sometimes sitting over subdued drones or dub‑inflected low end. The style emerged in the late 1990s around labels such as Mille Plateaux, influenced by IDM, minimal techno, and the aesthetics of failure in digital media. It later permeated pop and beat‑driven styles through sound‑design techniques that evoke imperfection and transience.

Instrumental is music created and performed without sung lyrics, placing the expressive weight on melody, rhythm, harmony, and timbre produced by instruments. As an umbrella practice it appears in many cultures, but its modern identity cohered in Baroque-era Europe when purely instrumental forms such as the sonata, concerto, and dance suites began to flourish. Since then, instrumental thinking—developing motives, structuring form without text, and showcasing timbral contrast—has informed everything from orchestral music and solo piano repertoire to post-rock, film scores, and beat-driven electronic styles. Instrumental works can be intimate (solo or chamber) or expansive (full orchestra), narrative (programmatic) or abstract (absolute music). The absence of lyrics invites listeners to project imagery and emotion, making the style a natural fit for cinema, games, and contemplative listening.

Italo-disco is a European form of disco and early electronic pop that blossomed in Italy in the early 1980s. It is characterized by four-on-the-floor drum-machine grooves, sequenced bass arpeggios, glossy synthesizer leads, and reverb-laden vocals that often sing in English with a distinctly continental accent. The style favors catchy hooks, romantic or futuristic themes, and extended 12-inch mixes designed for dancefloors. Typical tempos range from 110–125 BPM, with bright synth brass, string pads, and handclap-heavy patterns that give it a buoyant, neon-lit feel.

Jazz pop blends the melodic immediacy and song structures of pop with the harmonic richness, phrasing, and instrumentation of jazz. Typical arrangements feature piano or guitar-led rhythm sections, upright or electric bass, light drum kits (often with brushes), and tasteful horns or strings. Harmonically it favors extended chords (maj7, 9ths, 13ths), ii–V–I cadences, and sophisticated substitutions, while rhythms range from gentle swing and bossa nova to straight pop backbeats. Vocals usually emphasize warm timbres, nuanced crooning, and elastic, behind-the-beat phrasing. The result is urbane, approachable music that keeps pop’s hooks and forms while carrying jazz’s color and elegance, making it a perennial crossover sound for radio, lounges, and contemporary singer‑songwriters.

Orchestral music refers to compositions written for an orchestra—a large ensemble typically built around a string section (violins, violas, cellos, double basses), complemented by woodwinds, brass, percussion, and often harp, keyboard, or other auxiliary instruments. A conductor coordinates the ensemble, shaping balance, phrasing, and expression. The style emphasizes coloristic timbre combinations, dynamic range from the softest pianissimo to explosive tuttis, and textures that can shift seamlessly between transparent chamber-like writing and monumental masses of sound. Orchestral writing underpins concert genres such as symphonies, overtures, and tone poems, as well as opera, ballet, and modern film and game scores. While orchestral writing evolved across centuries, its core craft centers on melody, counterpoint, harmony, register, and orchestration—the art of assigning musical ideas to instruments to achieve clarity, contrast, and narrative impact.

Poetry (as a recorded genre) centers on the spoken or performed recitation of verse, foregrounding voice, diction, rhythm, and imagery over conventional song structure. Performances may be entirely unaccompanied or framed by sparse accompaniment such as piano, strings, jazz combos, drones, or subtle sound design. Unlike broader spoken word, which can include storytelling, monologues, and comedy, poetry recordings focus on literary verse—metered, rhymed, or free—delivered with attention to prosody and poetic form. Releases range from archival readings by canonical poets to contemporary performance sets recorded in studios, classrooms, libraries, and clubs. The listening experience often emphasizes intimacy and textual clarity: microphones capture breath, cadence, and silence, while arrangements (if any) remain secondary to the poem’s language and pacing.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Soul is a genre of popular music that blends the spiritual fervor and vocal techniques of African‑American gospel with the grooves and song forms of rhythm & blues and the harmonic palette of jazz and blues. It is defined by impassioned, melismatic lead vocals; call‑and‑response with backing singers; handclaps and a strong backbeat; syncopated bass lines; and memorable horn or string riffs. Typical instrumentation includes drum kit, electric bass, electric guitar, piano or Hammond organ, horns (trumpet, saxophone, trombone), and sometimes orchestral strings. Lyrically, soul ranges from love and heartbreak to pride, social commentary, and spiritual yearning. Regionally distinct scenes—such as Detroit’s Motown, Memphis/Stax, Muscle Shoals, Chicago, New Orleans, and Philadelphia—shaped different flavors of soul, while the style’s emotional directness and rhythmic drive made it a cornerstone of later funk, disco, contemporary R&B, and hip hop.

Spoken word is a performance-centered genre where text—poems, monologues, stories, or manifestos—is delivered aloud with musicality in voice rather than through singing. It may be entirely a cappella or accompanied by sparse instrumentation (often jazz combos, ambient textures, or minimal electronics) that frames the cadence and rhetoric of the performer. The emphasis is on language: prosody, pacing, imagery, and argument. Pieces often explore personal narratives, social critique, and political themes, drawing on techniques such as internal rhyme, alliteration, and repetition. While recordings exist, the tradition is fundamentally live, prioritizing immediacy, audience engagement, and oratorical presence.

Synthwave is a retro-futurist electronic genre that revives and reimagines the sound, texture, and visual culture of 1980s film scores, television themes, arcade games, and synth-pop. Characterized by analog-style synthesizers, arpeggiated basslines, neon-soaked melodies, and gated-reverb drums, it blends nostalgia with cinematic drama. Substyles include the uplifting, driving "outrun" sound, the softer and romantic "dreamwave/chillsynth," and the heavier, horror-tinged "darksynth." Typical sound palettes reference instruments like the Roland Juno series, Yamaha DX7, Oberheim and Prophet polysynths, with drum machines such as the LinnDrum, TR-707, and 909 (or their modern emulations).

Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Modern classical is a contemporary strand of instrumental music that applies classical composition techniques to intimate, cinematic settings. It typically foregrounds piano and strings, is sparsely orchestrated, and embraces ambience, repetition, and timbral detail. Rather than the academic modernism of the early 20th century, modern classical as used today refers to accessible, mood-driven works that sit between classical, ambient, and film music. Felt pianos, close‑miked string quartets, tape hiss, drones, soft electronics, and minimal harmonic movement are common, producing a contemplative, emotionally direct sound that translates well to headphones, streaming playlists, and screen media.