Howling Owl Records

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Experimental rock is a broad, exploratory branch of rock music that prioritizes innovation over convention. It stretches rock’s core instrumentation and song forms through unusual timbres, extended techniques, nonstandard tunings, chance procedures, and studio-as-instrument production. Drawing on avant-garde composition, free jazz, minimalism, and electronic/tape music, experimental rock often rejects verse–chorus structures in favor of drones, suites, collage, and improvisation. It embraces dissonance and noise as expressive tools, employs odd or fluid meters, and incorporates non-rock instruments, found sounds, and unconventional recording methods. The result is a lineage of music that treats rock not as a fixed style but as a laboratory for new sound worlds.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Folk rock is a fusion genre that blends the narrative lyricism, modal melodies, and acoustic timbres of traditional folk with the backbeat, amplification, and song structures of rock. It typically pairs acoustic or traditional instruments (acoustic guitar, mandolin, fiddle) with a rock rhythm section (electric guitar, bass, drums), often featuring chiming 12‑string guitar textures, close vocal harmonies, and socially conscious or storytelling lyrics. The result ranges from intimate, reflective ballads with a steady backbeat to more anthemic, roots‑driven rock. Emerging in the mid‑1960s through artists such as Bob Dylan and The Byrds, folk rock became a gateway for traditional and roots materials to enter mainstream popular music, and it seeded later movements from country rock and Americana to jangle pop and modern indie folk.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Lo-fi is a music aesthetic and genre defined by an embrace of audible imperfections—tape hiss, clipping, room noise, distorted transients, and uneven performance—that would be treated as errors in high-fidelity recording. Emerging from the DIY ethos of American indie and punk scenes, lo-fi turns budget constraints and home-recording limitations into a signature sound. Songs are often intimate, direct, and unvarnished, prioritizing immediacy and personality over polish. Typical lo-fi recordings use 4-track cassette or similarly modest setups, simple chord progressions, and understated vocals, spanning rock, folk, pop, and experimental approaches while retaining a homemade warmth and nostalgic patina.

New wave is a post-punk, pop-forward movement that blends the immediacy of punk with glossy pop hooks, danceable rhythms, and an art-school sensibility. Defined by crisp, often chorused guitars, prominent bass, steady four-on-the-floor or disco-inflected drums, and increasing use of synthesizers and drum machines, it channels irony and modernist themes into tight, radio-ready songs. Vocals tend to be cool or arch, lyrics frequently explore urban life, technology, alienation, and romance, and production is bright, spacious, and stylized. While stylistically diverse—from guitar-jangle and power-pop sheen to synth-driven minimalism—new wave is unified by its emphasis on craft, melody, and a sleek, contemporary aesthetic that helped bridge punk’s DIY energy with mainstream pop and dance culture.

Noise is an experimental music genre that uses non-traditional sound sources, distortion, feedback, and extreme dynamics as primary musical materials. Instead of emphasizing melody, harmony, or conventional rhythm, it focuses on texture, density, timbre, and the physical presence of sound. Practitioners sculpt saturated walls of sound, piercing feedback, metallic clatter, contact-mic scrapes, tape hiss, and electronic interference into works that can be confrontational or meditative. Performances often highlight process and immediacy—improvisation, body movement, and site-specific acoustics—while recordings can range from lo-fi cassette overload to meticulously layered studio constructions. Though rooted in early avant-garde ideas, the genre coalesced as a distinct practice in the late 1970s and 1980s, especially through Japan’s ‘Japanoise’ scene, and subsequently influenced numerous styles across industrial, punk-adjacent, and experimental electronic music.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Indie soul is a contemporary, independently minded offshoot of soul that blends the warmth and emotional directness of classic and neo-soul with the intimate production values and DIY ethos of indie scenes. It favors organic grooves, jazz-tinged harmony, and understated, confessional vocals over radio-driven polish, often embracing lo-fi textures, bedroom recording techniques, and subtle electronic touches. The style typically features roomy drums, buttery electric bass, Rhodes or Wurlitzer keyboards, and clean, chorus- or tremolo-kissed guitars, alongside layered harmonies and tasteful sampling. While it borrows the sophistication of jazz and the pocket of funk, indie soul foregrounds personal storytelling, sonic space, and mood—balancing lush chord progressions with hushed, close-mic’d performances.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.