Gravité Fresq Records

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

New wave is a broad, pop-oriented umbrella for styles that emerged in the mid-to-late 1970s as a sleeker, more melodic outgrowth of punk culture. Initially, the term varied by region: in the United States it was first used by critics and labels (famously Sire Records’ “Don’t Call It Punk” campaign in 1977) to rebrand punk-associated artists with more radio-friendly aesthetics; in the United Kingdom it encompassed a wider constellation of fresh, stylish post-punk-era sounds. Over time, “new wave” became a catch‑all for hooky guitar pop, synth-driven songs, danceable rhythms, and modernist production sensibilities. Sonically, it blends tight, upbeat rhythms (often disco- and reggae-informed), clean chorus/flanger guitars, prominent synthesizers, and concise, hook-led songwriting. Its visual identity—sharp suits, futurist imagery, and fashion-forward presentation—was integral, aligning with the rise of music television and emphasizing art-school wit, irony, and modern urban themes.

Post-punk is a broadly experimental strain of rock that emerged in the late 1970s as artists sought to push beyond the speed, simplicity, and orthodoxy of first-wave punk. It typically features angular, bass-forward grooves; jagged or minimal guitar lines; stark, spacious production; and an openness to dub, funk, electronic, and avant-garde ideas. Lyrics often examine alienation, urban decay, politics, and the inner life with artful or abstract delivery. A studio-as-instrument approach, emphasis on rhythm section interplay, and an appetite for non-rock textures (tape effects, drum machines, found sound, synths) distinguish the style. The result can be danceable yet tense, cerebral yet visceral, and emotionally restrained yet intensely expressive.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

Synthwave is a retro-futurist electronic genre that revives and reimagines the sound, texture, and visual culture of 1980s film scores, television themes, arcade games, and synth-pop. Characterized by analog-style synthesizers, arpeggiated basslines, neon-soaked melodies, and gated-reverb drums, it blends nostalgia with cinematic drama. Substyles include the uplifting, driving "outrun" sound, the softer and romantic "dreamwave/chillsynth," and the heavier, horror-tinged "darksynth." Typical sound palettes reference instruments like the Roland Juno series, Yamaha DX7, Oberheim and Prophet polysynths, with drum machines such as the LinnDrum, TR-707, and 909 (or their modern emulations).

Industrial pop fuses the abrasive textures and transgressive sound design of industrial music with the hooks, song forms, and accessibility of pop. It retains industrial’s distorted synthesizers, metallic percussion, sampling, and noise layers, but frames them within verse–chorus structures, memorable toplines, and danceable grooves. Where classic industrial confronted listeners with confrontational art tactics, industrial pop focuses on immediacy: catchy choruses, strong rhythm sections, and cinematic production. The result is a sleek yet gritty palette—bitcrushed drums, saturated bass synths, and processed vocals—that explores themes of alienation, technology, desire, and power while remaining radio- and club-friendly.