Take This to Heart Records

Alternative punk is a broad, independent-minded branch of punk that stretches punk’s velocity and attitude into more melodic, experimental, and stylistically hybrid directions. It retains punk’s DIY ethos and raw edge, but embraces unusual song structures, artful dissonance, jangly or noisy guitar textures, and introspective or socially observant lyrics. Often tied to college radio and small labels, alternative punk bridged the gap between late-1970s punk/post-punk and the alternative and indie explosions of the late 1980s and 1990s.

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Art rock is a branch of rock music that treats the studio and the album as spaces for artistic experimentation, emphasizing conceptual ideas, ambitious arrangements, and cross-pollination with modernist and avant-garde traditions. It typically favors extended song forms, thematic or conceptual unity, and non-standard instrumentation (strings, woodwinds, synthesizers) alongside rock’s core band setup. Lyrically, it leans toward literary, surreal, or philosophical subjects and often adopts theatrical presentation. Where mainstream rock centers on immediacy and hooks, art rock embraces risk: unusual time signatures, timbral exploration, complex harmony, tape and electronic manipulation, and interludes that draw from classical, jazz, minimalism, and experimental music.

Avant-garde music is an umbrella term for boundary-pushing practices that challenge prevailing norms of harmony, rhythm, timbre, form, and performance. It privileges experimentation, conceptual rigor, and a willingness to reframe what counts as music at all. Historically tied to early 20th‑century artistic modernism, avant-garde music introduced atonality, the emancipation of noise, and new forms of notation and process. It embraces indeterminacy, extended techniques, electronics, spatialization, and multimedia performance, treating sound as material to be sculpted, questioned, and reinvented.

Emo is a rock subgenre that emerged from the mid-1980s Washington, D.C. hardcore punk scene as “emotional hardcore” (often shortened to emocore). It retains punk’s urgency but foregrounds confessional, vulnerable lyrics and dramatic dynamic shifts. Across its eras, emo has encompassed several distinct sounds: the intense, cathartic D.C. style; the melodic, guitar‑intricate “Midwest emo” of the 1990s; and the 2000s mainstream wave that blended emo’s lyrical candor with pop‑punk hooks (often called “emo pop”). Common musical traits include intertwining clean and overdriven guitars, intricate arpeggios and counter‑melodies, elastic song structures, and vocals that range from intimate murmurs to raw, impassioned shouts.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Garage rock is a raw, energetic style of rock music that emerged in the mid-1960s from local scenes across North America. Typically performed by amateur or semi-professional teenage bands in basements and suburban garages, the sound is unpolished and immediate, favoring feel over finesse. Its hallmarks include distorted guitars, pounding drums, simple chord progressions (often I–IV–V), prominent Farfisa/Vox organ riffs, and shouted, attitude-heavy vocals. Songs are short, hooky, and driven by rhythmic urgency, with lyrics about teenage love, boredom, rebellion, and swagger. The style became a direct ancestor of proto-punk and punk rock, prized for its do-it-yourself spirit and visceral impact.

Gothic rock is a dark, atmospheric branch of post-punk that emphasizes brooding moods, melodic basslines, baritone or icy vocal deliveries, and guitar textures drenched in chorus, delay, and reverb. Its lyrics often explore themes of romanticism, existential dread, night, mysticism, and decay, drawing on Gothic literature and cinema as much as rock tradition. Sonically, it blends the stark rhythms and minimalism of post-punk with the theatricality of glam and the textural experimentation of art and psychedelic rock. Drum machines or tightly metronomic drumming underpin prominent, melodic bass figures, while guitars shimmer or scrape with chorus/flanger effects. The result is danceable yet somber music that feels both dramatic and introspective.

Grunge is a guitar-driven subgenre of alternative rock that emerged in the mid-to-late 1980s in Seattle, United States. It fuses the raw aggression and DIY ethos of punk with the weight and riff-centric power of hard rock and heavy metal. Characterized by thick, heavily distorted guitars, dynamic quiet–loud song structures, and a visceral, unpolished production aesthetic, grunge foregrounds themes of alienation, apathy, social disaffection, and personal struggle. Vocals often shift between subdued, introspective verses and cathartic, shouted or soaring choruses, while lyrics tend toward confessional and existential tones. Beyond sound, grunge represented a cultural stance: anti-gloss, anti-virtuosity, and anti-commercial posturing—even as it became a global commercial force in the early 1990s.

Indie folk blends the DIY ethos and sonic aesthetics of independent rock with the acoustic instrumentation, intimate storytelling, and melodic simplicity of traditional folk. Timbres are typically warm and organic—fingerpicked acoustic guitars, close-mic’d vocals, subtle percussion, and spare ornamentation from banjo, mandolin, harmonium, or strings. Production often favors natural room ambiance, tape hiss, and gentle compression over glossy polish, creating a sense of proximity and emotional candor. Lyrically, the style is reflective and poetic, focusing on personal narratives, place, nature, spirituality, and memory. Harmony tends to be diatonic and modal, with drones, open tunings, and layered vocal harmonies adding depth. While understated, arrangements can scale into lush, choir-like textures and chamber-folk swells, balancing fragility with grandeur.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Indie rock is a subgenre of rock and a branch of alternative rock that coalesced in the early–mid 1980s around independent labels and DIY practices in the United Kingdom, the United States, and New Zealand. Defined less by a single sound than by an ethos, indie rock favors non‑mainstream approaches, self‑recording and small‑label distribution, and an interest in pop‑informed melody and eclectic experimentation. Hallmarks include jangly or fuzzed guitars, intimate or deadpan vocals, off‑kilter song structures, and production that often preserves a raw, “authentic” feel rather than glossy studio polish.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Pop punk blends the speed and attitude of punk rock with the melody, hooks, and songcraft of pop. It features bright, concise songs driven by crunchy power-chord guitars, punchy drums, and catchy vocal lines that often favor gang shouts and harmonies. Lyrically, pop punk tends to focus on adolescence, relationships, boredom, suburbia, and self-deprecating humor, delivered with a mix of earnestness and wit. Production ranges from raw and DIY to radio-ready polish, but the core is always immediacy: big choruses, tight structures, and energetic performances.

Pop rock blends the hook-focused immediacy of pop with the instrumentation and drive of rock. It prioritizes catchy melodies, concise song structures, and polished production while retaining guitars, bass, and drums as core elements. Typical pop rock tracks use verse–pre-chorus–chorus forms, strong vocal harmonies, and memorable riffs. The sound ranges from jangly and bright to mildly overdriven and arena-ready, aiming for radio-friendly appeal without abandoning rock’s rhythmic punch.

Post-punk is a broadly experimental strain of rock that emerged in the late 1970s as artists sought to push beyond the speed, simplicity, and orthodoxy of first-wave punk. It typically features angular, bass-forward grooves; jagged or minimal guitar lines; stark, spacious production; and an openness to dub, funk, electronic, and avant-garde ideas. Lyrics often examine alienation, urban decay, politics, and the inner life with artful or abstract delivery. A studio-as-instrument approach, emphasis on rhythm section interplay, and an appetite for non-rock textures (tape effects, drum machines, found sound, synths) distinguish the style. The result can be danceable yet tense, cerebral yet visceral, and emotionally restrained yet intensely expressive.

Post-rock is a style that uses traditional rock instrumentation—guitars, bass, drums, and often piano or strings—to create expansive textures, evolving soundscapes, and dynamic arcs rather than conventional verse–chorus songs. It emphasizes timbre, atmosphere, and gradual development: clean or lightly overdriven guitars drenched in delay and reverb, cyclical ostinatos, layered crescendos, and pronounced quiet–loud dynamics. Vocals, if present, are often sparse, wordless, or treated as another textural layer. The genre draws heavily from ambient, minimalism, krautrock, progressive and space rock, shoegaze, noise rock, and experimental practices, yielding music that can feel cinematic, contemplative, and emotionally cathartic.

Power pop is a guitar-driven style that distills the melodic immediacy of 1960s British Invasion pop into concise, high-energy rock songs. It emphasizes big hooks, ringing guitars (often Rickenbacker-style jangle), tight vocal harmonies, and punchy, economical arrangements that typically run around three minutes. Lyrically, it leans toward youthful longing, romance, and bittersweet nostalgia, delivered with bright major-key progressions, chiming arpeggios, and sing-along choruses. Though Pete Townshend used the term in the late 1960s, the genre cohered in the early 1970s with bands like Badfinger, Big Star, and the Raspberries, and it has resurfaced repeatedly in waves through new wave, indie, and modern pop-punk contexts.

Punk is a fast, abrasive, and minimalist form of rock music built around short songs, stripped-down instrumentation, and confrontational, anti-establishment lyrics. It emphasizes DIY ethics, raw energy, and immediacy over virtuosity, often featuring distorted guitars, shouted or sneered vocals, and simple, catchy melodies. Typical songs run 1–3 minutes, sit around 140–200 BPM, use power chords and basic progressions (often I–IV–V), and favor live, unpolished production. Beyond sound, punk is a cultural movement encompassing zines, independent labels, political activism, and a fashion vocabulary of ripped clothes, leather, and safety pins.

Punk rock is a fast, raw, and stripped‑down form of rock music that foregrounds energy, attitude, and the DIY ethic over technical polish. Songs are short (often 90–180 seconds), in 4/4, and driven by down‑stroked power‑chord guitars, eighth‑note bass, and relentless backbeat drumming. Vocals are shouted or sneered rather than crooned, and lyrics are direct, often political, anti‑establishment, or wryly humorous. Production is intentionally unvarnished, prioritizing immediacy and live feel over studio perfection. Beyond sound, punk rock is a culture and practice: independent labels, fanzines, all‑ages venues, self‑organized tours, and a participatory scene that values inclusivity, affordability, and self‑reliance.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rock and roll is a high-energy, dance-oriented popular music style that emerged in the United States in the early-to-mid 1950s. It fuses the 12‑bar blues and boogie‑woogie with the backbeat and instrumentation of rhythm & blues, the twang and storytelling of country, and the fervor of gospel. Its hallmark sound centers on a strong backbeat (accented on beats 2 and 4), driving rhythm sections, electric guitar riffs, prominent piano or saxophone leads, and catchy, chorus-forward songwriting. Typical harmonies revolve around I–IV–V progressions, often in 12-bar form, with swung or shuffle feels and punchy turnarounds. Culturally, rock and roll catalyzed a youth movement linked to dancing, teen identity, and social change. It bridged racial audiences by popularizing Black American musical traditions for mainstream listeners, and it laid the foundation for subsequent rock styles and much of modern pop.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Indie punk blends the urgency and economy of punk with the tunefulness, introspection, and DIY aesthetics of indie rock. Songs are short, hook-driven, and guitar-forward, but they typically privilege wit, heart, and personality over virtuosity or gloss. Production is often raw or deliberately lo‑fi, guitars are overdriven rather than hyper‑distorted, and vocals lean toward shout‑sung sincerity. Compared with pop punk, indie punk tends to be less polished and more lyrically nuanced; compared with classic indie rock, it is faster, louder, and more kinetic while retaining melodic focus and a strong DIY ethos.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Ukulele as a genre refers to music that foregrounds the ukulele as the principal instrument, spanning instrumental virtuosity, Hawaiian traditions, jazz-influenced chord-melody, pop covers, and contemporary singer‑songwriter material. Emerging in the late 19th century in Hawaiʻi from Portuguese small‑guitar antecedents, the ukulele’s bright, re‑entrant tuning produces a bell‑like, percussive strum and lyrical fingerstyle. As a genre label, it captures both classic Hawaiian and hapa haole repertoire and a modern global scene of soloists and ensembles who use the uke for everything from jazz standards to chart‑pop reinterpretations.