Fortune 500

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Boogie (often called boogie-funk or post-disco) is a mid‑tempo, synth-forward strain of R&B that emerged as disco’s luminous sheen gave way to sleeker, funkier production. It centers on rubbery basslines (often synth-bass), crisp handclaps and clattering drum-machine patterns, jazzy/modern-soul chord voicings, and hook-laden vocals that celebrate nightlife, romance, and empowerment. Typically sitting around 100–115 BPM, boogie blends the rhythmic insistence of funk with disco’s dancefloor sensibility, replacing full orchestras with analog synths, electric pianos, and early drum machines for a glossy yet warm sound.

Chillwave is a late-2000s microgenre of electronic pop characterized by hazy, retro-tinged synthesizers, lo‑fi textures, understated drum machines, and heavily processed, dreamlike vocals. Its sound evokes sun-faded nostalgia, often referencing 1980s synth-pop and soft rock atmospheres filtered through cassette hiss, chorus, and reverb. Built by bedroom producers during the blog era, chillwave prizes mood over virtuosity: gentle major-seventh harmonies, loop-friendly motifs, and sidechain‑pumped pads create a warm, gauzy drift. Visual and conceptual aesthetics—VHS artifacts, pastel palettes, palm trees, and memories of an endless summer—are integral to its identity.

Disco is a dance-focused style of popular music that emerged in early-1970s urban nightlife, especially in New York City and Philadelphia. It is defined by a steady four-on-the-floor kick drum, syncopated hi-hats and handclaps, octave-jumping basslines, lush string and horn arrangements, and a glamorous, celebratory sensibility. Built for DJs and clubs, disco favored extended 12-inch mixes with breakdowns and build-ups that kept dancefloors moving. The sound drew from soul, funk, and Latin music, embraced orchestral textures, and became a cultural movement associated with Black, Latino, and LGBTQ+ communities before crossing over to mainstream pop by the late 1970s.

Eccojams is a microgenre built from extremely short, looped fragments of 1980s and 1990s pop, R&B, soft rock, and smooth jazz recordings that are slowed down, pitch-shifted, and drenched in echo and reverb. The aim is to induce a hypnotic, memory-haunted mood through minimal alteration and obsessive repetition. Rather than full remixes, eccojams isolate a few seconds that feel emotionally resonant—often a single vocal melisma, chord change, or sax flourish—and stretch it into a drifting, sentimental vignette. The texture typically includes VHS-like degradation, tape hiss, and retro consumer‑media aesthetics, emphasizing nostalgia, melancholy, and the uncanny. The term and template come from Chuck Person’s Eccojams Vol. 1 (2010), a seminal release that served as a primary blueprint for early vaporwave and its many satellite styles.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Field recording is the practice and genre of capturing sounds in situ—outside the studio—using portable recording equipment. It centers on documenting environments, human activities, wildlife, weather, machinery, rituals, and music as they actually occur, often with minimal intervention. As a listening genre, field recording foregrounds place and presence. Releases may present unprocessed, extended takes (e.g., a shoreline at dawn), or carefully edited sequences that map a soundwalk, a village festival, or a factory floor. The results range from documentary-style fidelity to abstract, immersive soundscapes that emphasize texture, spatiality, and the ecology of sound.

Funk is a rhythm-forward African American popular music style that centers on groove, syncopation, and interlocking parts. Rather than emphasizing complex chord progressions, funk builds tight, repetitive vamps that highlight the rhythm section and create an irresistible dance feel. The genre is marked by syncopated drum patterns, melodic yet percussive bass lines, choppy guitar "chanks," punchy horn stabs, call‑and‑response vocals, and a strong backbeat. Funk’s stripped-down harmony, prominent use of the one (accenting the downbeat), and polyrhythmic layering draw deeply from soul, rhythm and blues, jazz, gospel, and African rhythmic traditions. From James Brown’s late-1960s innovations through the expansive P-Funk universe and the slicker sounds of the 1970s and 1980s, funk has continually evolved while seeding countless other genres, from disco and hip hop to house and modern R&B.

Future funk is an internet-born dance microgenre that fuses the sample-heavy ethos of vaporwave with the upbeat grooves of disco, funk, and Japanese city pop. Producers typically chop and pitch up catchy hooks from late-1970s and 1980s records, loop them over four-on-the-floor drums, and apply filter sweeps and sidechain compression in the spirit of French house. The result is a sparkling, high-energy sound that feels both retro and forward-looking. Visually and culturally, the scene leans into neon-soaked, anime-tinged aesthetics and nostalgic party energy, turning classic pop and boogie flavors into compact, danceable edits tailored for the web era.

Hypnagogic pop is a late‑2000s microgenre of lo‑fi pop that evokes the hazy, half‑awake feeling between sleep and consciousness. Artists fold fragments of 1970s–1990s mass‑media memory—VHS textures, TV idents, soft rock hooks, and mall‑era synths—into dreamy songs obscured by tape hiss, reverb, and analog wobble. The style blends retro synth-pop, yacht/soft rock, new age pads, and ambient drift with indie pop songcraft. Its mood is nostalgic and melancholic yet warmly intimate, as if hearing familiar pop refracted through worn cassettes and fading broadcast signals.

Lo-fi is a music aesthetic and genre defined by an embrace of audible imperfections—tape hiss, clipping, room noise, distorted transients, and uneven performance—that would be treated as errors in high-fidelity recording. Emerging from the DIY ethos of American indie and punk scenes, lo-fi turns budget constraints and home-recording limitations into a signature sound. Songs are often intimate, direct, and unvarnished, prioritizing immediacy and personality over polish. Typical lo-fi recordings use 4-track cassette or similarly modest setups, simple chord progressions, and understated vocals, spanning rock, folk, pop, and experimental approaches while retaining a homemade warmth and nostalgic patina.

Mallsoft is a subgenre of vaporwave that magnifies the sound and ambience of shopping malls, corporate lobbies, food courts, and retail soundtracks. It often loops, slows, and filters archival easy listening, smooth jazz, or library music to simulate the dreamlike experience of wandering an empty mall. The style foregrounds spatial illusion and consumer nostalgia: wide reverbs, distant PA announcements, and fountain or escalator noise create a glossy yet uncanny, hyper-commercial environment. Rather than rhythmic drive, mallsoft prioritizes mood, texture, and the sensation of endless browsing in a perpetually pristine retail space.

New age is a largely instrumental, mood-driven genre that emphasizes calm, spacious textures and a sense of spiritual or contemplative uplift. It blends gentle electronic timbres, acoustic instruments, and global/folk influences to create immersive soundscapes intended for relaxation, meditation, and introspection. Hallmarks include slow tempos or free time, long sustaining pads, modal and consonant harmonies, nature field recordings, and unobtrusive rhythms. The music often avoids dramatic tension in favor of openness and continuity, conveying themes of inner peace, nature, and the transcendent.

New wave is a post-punk, pop-forward movement that blends the immediacy of punk with glossy pop hooks, danceable rhythms, and an art-school sensibility. Defined by crisp, often chorused guitars, prominent bass, steady four-on-the-floor or disco-inflected drums, and increasing use of synthesizers and drum machines, it channels irony and modernist themes into tight, radio-ready songs. Vocals tend to be cool or arch, lyrics frequently explore urban life, technology, alienation, and romance, and production is bright, spacious, and stylized. While stylistically diverse—from guitar-jangle and power-pop sheen to synth-driven minimalism—new wave is unified by its emphasis on craft, melody, and a sleek, contemporary aesthetic that helped bridge punk’s DIY energy with mainstream pop and dance culture.

Tejano is a Texas–Mexican popular music that blends Mexican song forms with Central European dance music brought by German, Czech, and Polish immigrants to South Texas. At its core are lively polkas, waltzes, and rancheras led by accordion and bajo sexto, supported by bass and drums. Over time Tejano developed two main currents: conjunto (a smaller, accordion‑driven ensemble with a rustic edge) and orquesta tejana (a bigger, brass/strings or keyboard‑based sound shaped by big band, R&B, and pop). From the 1980s onward, synthesizers, drum machines, and slick pop arrangements modernized the style, while cumbia rhythms became a staple at dance halls. The result is a dance‑forward, bilingual tradition whose repertoire runs from upbeat polkas to romantic ballads.

Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.