Warner Music Brasil

Axé is a high-energy popular music from Salvador, Bahia, that fuses Afro-Brazilian and Caribbean rhythms with pop and rock songcraft. Designed for massive Carnival parades, it pairs large percussion ensembles with bright electric guitars, brass hooks, and call-and-response vocals to drive dancing crowds along the trio elétrico (truck-mounted sound stages). Grounded in afoxê/ijexá and samba-reggae grooves, axé favors upbeat major-key melodies, anthemic choruses, and lyrics celebrating joy, love, summer, Afro-Bahian pride, and the collective ecstasy of the street party. Its sound is at once percussive and melodic: layered surdos, timbales, repiniques, and atabaques interlock beneath catchy horn lines and pop arrangements built to move tens of thousands of revelers.

A ballad is a narrative song form that tells a story in simple, singable stanzas, traditionally using quatrains in ballad meter (alternating lines of iambic tetrameter and trimeter with an ABCB rhyme scheme). Ballads typically recount dramatic events—love, betrayal, tragedy, murder, the supernatural—or notable historical incidents. Early ballads were often sung unaccompanied or with minimal accompaniment, carried by memorable, modal melodies and refrains that aided oral transmission. Over time, the term also came to describe slow, sentimental popular songs in the 20th century, but the core of the genre remains the storytelling focus and strophic, easily learned structure. Ballads are central to the English- and Scots-language folk traditions, migrated to North America where they flourished in Appalachian singing, and continue to be performed, adapted, and reinterpreted in contemporary folk and roots scenes.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin funk is a hybrid style that fuses the hard-driving grooves of American funk and soul with Afro‑Latin and Caribbean rhythms such as boogaloo, salsa, and son cubano. It typically features syncopated bass lines, backbeat‑heavy drums, and a layered Latin percussion section of congas, timbales, bongos, cowbell, and güiro. Horns play a central role, supplying tight stabs, call‑and‑response riffs, and montuno‑like figures alongside guitar guajeos, wah‑wah textures, and clavinet or electric piano vamps. Vocals may be in Spanish, English, or Spanglish, often reflecting urban Latino life and dance‑floor culture. The result is a festive, danceable sound that is both gritty and polished, rooted in barrio street funk yet rich in Latin rhythmic sophistication.

Choro is an urban Brazilian instrumental genre that arose in Rio de Janeiro in the late 19th century. It blends European dance forms (polka, schottische, waltz, mazurka) with Afro-Brazilian rhythmic sensibilities from styles like lundu and early maxixe, producing a supple, highly syncopated groove. Typical choro ensembles (regionais) feature a lead melodic instrument—often flute, clarinet, or bandolim (mandolin)—supported by cavaquinho and 6-string guitar for harmony, a 7‑string guitar providing counter-melodic bass lines (baixarias), and pandeiro for light percussion. Pieces commonly use multi-strain forms (e.g., AABBACCA), incorporate modulations, and encourage melodic variations and counterpoint rather than long harmonic solos. The result is music that is both virtuosic and lyrical, at once salon-refined and street-savvy.

Classical music is the notated art-music tradition of Europe and its global descendants, characterized by durable forms, carefully codified harmony and counterpoint, and a literate score-based practice. The term “classical” can refer broadly to the entire Western art-music lineage from the Medieval era to today, not just the Classical period (c. 1750s–1820s). It privileges long-form structures (such as symphonies, sonatas, concertos, masses, and operas), functional or modal harmony, thematic development, and timbral nuance across ensembles ranging from solo instruments to full orchestras and choirs. Across centuries, the style evolved from chant and modal polyphony to tonal harmony, and later to post-tonal idioms, while maintaining a shared emphasis on written notation, performance practice, and craft.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Funk is a rhythm-forward African American popular music style that centers on groove, syncopation, and interlocking parts. Rather than emphasizing complex chord progressions, funk builds tight, repetitive vamps that highlight the rhythm section and create an irresistible dance feel. The genre is marked by syncopated drum patterns, melodic yet percussive bass lines, choppy guitar "chanks," punchy horn stabs, call‑and‑response vocals, and a strong backbeat. Funk’s stripped-down harmony, prominent use of the one (accenting the downbeat), and polyrhythmic layering draw deeply from soul, rhythm and blues, jazz, gospel, and African rhythmic traditions. From James Brown’s late-1960s innovations through the expansive P-Funk universe and the slicker sounds of the 1970s and 1980s, funk has continually evolved while seeding countless other genres, from disco and hip hop to house and modern R&B.

MPB (Música Popular Brasileira) is a broad Brazilian popular music movement that crystallized in the mid-1960s after bossa nova. It blends samba and other regional rhythms with jazz harmony, singer‑songwriter craft, and elements of contemporary pop and rock. The style is marked by sophisticated melodies, extended harmonies, inventive arrangements, and lyrically rich songs that often use poetry and metaphor. Many classic MPB works balance intimacy (voice and violão/nylon‑string guitar) with lush studio orchestration, drawing from samba‑canção, choro, baião, and frevo while engaging modern influences. Historically, MPB provided a platform for social commentary during Brazil’s military dictatorship, with artists employing allegory to navigate censorship. It remains a living tradition that continually renews itself through new generations (“nova MPB”).

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Samba is an Afro‑Brazilian musical and dance tradition that crystallized in Rio de Janeiro in the early 20th century, rooted in the rhythms, rituals, and communal celebrations of the Afro‑diasporic population. It is typically in 2/4 meter with characteristic syncopations, off‑beat accents, and call‑and‑response refrains. The groove is carried by a bateria (percussion ensemble) featuring surdo, pandeiro, tamborim, cuíca, agogô, reco‑reco, and repinique, while chordal instruments such as violão (6‑ and 7‑string guitars) and cavaquinho provide rich, swinging harmonies. Melodies often draw on Portuguese lyric traditions, African rhythmic phrasing, and the expressive poetics of everyday urban life—love, neighborhood pride, carnival, devotion, and saudade. Across the 20th century, samba diversified into many substyles (samba‑canção, samba‑enredo, partido‑alto, samba de roda, samba de gafieira), and later catalyzed entire currents like bossa nova, MPB, and samba‑rock, remaining Brazil’s most globally recognizable sound.

Samba-choro is a Brazilian hybrid style that fuses the syncopated groove and songcraft of samba with the virtuosic melodies, counterpoint, and instrumental interplay of choro. Typically in 2/4 at a lively, dancing tempo, it showcases agile melodies over a buoyant pandeiro-driven pulse, with cavaquinho, guitar, flute, and bandolim trading lines. Emerging in Rio de Janeiro’s golden age of radio and records, samba-choro functions both as a vocal song style and as an instrumental format. Its harmony favors rich turnarounds, chromatic approach chords, and circle-of-fifths movement, while arrangements highlight call-and-response between lead voice (or lead instrument) and a tight regional ensemble. The result is music that feels simultaneously urbane, playful, and nostalgic.

Sertanejo is Brazil’s homegrown counterpart to country music, rooted in the rural song traditions of the country’s interior (música caipira) and later modernized for urban radio and arenas. Its core sound revolves around close-harmony duos, storytelling lyrics about love, longing, and countryside life, and the distinctive timbre of the viola caipira (10‑string Brazilian guitar) alongside acoustic guitar, accordion, and, in contemporary productions, full rhythm sections and pop‑leaning arrangements. Across a century, sertanejo evolved through several waves: the narrative, acoustic sertanejo raiz; the polished, romantic duos that conquered national television and FM radio; and the 2000s/2010s universitário movement that fused pop, rock, and electronic textures. Today it is one of Brazil’s most commercially dominant genres, spawning numerous substyles and crossovers while retaining its identity of heartfelt vocal harmonies and sing‑along choruses.

Soul is a genre of popular music that blends the spiritual fervor and vocal techniques of African‑American gospel with the grooves and song forms of rhythm & blues and the harmonic palette of jazz and blues. It is defined by impassioned, melismatic lead vocals; call‑and‑response with backing singers; handclaps and a strong backbeat; syncopated bass lines; and memorable horn or string riffs. Typical instrumentation includes drum kit, electric bass, electric guitar, piano or Hammond organ, horns (trumpet, saxophone, trombone), and sometimes orchestral strings. Lyrically, soul ranges from love and heartbreak to pride, social commentary, and spiritual yearning. Regionally distinct scenes—such as Detroit’s Motown, Memphis/Stax, Muscle Shoals, Chicago, New Orleans, and Philadelphia—shaped different flavors of soul, while the style’s emotional directness and rhythmic drive made it a cornerstone of later funk, disco, contemporary R&B, and hip hop.