World Domination Recordings

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Garage rock is a raw, energetic style of rock music that emerged in the mid-1960s from local scenes across North America. Typically performed by amateur or semi-professional teenage bands in basements and suburban garages, the sound is unpolished and immediate, favoring feel over finesse. Its hallmarks include distorted guitars, pounding drums, simple chord progressions (often I–IV–V), prominent Farfisa/Vox organ riffs, and shouted, attitude-heavy vocals. Songs are short, hooky, and driven by rhythmic urgency, with lyrics about teenage love, boredom, rebellion, and swagger. The style became a direct ancestor of proto-punk and punk rock, prized for its do-it-yourself spirit and visceral impact.

Gothic (often shortened to goth in a musical context) is a dark, atmospheric strain of post‑punk that emphasizes minor-key harmonies, bass-led grooves, and a brooding, romantic sensibility. It blends the stark urgency of punk with art-rock textural experimentation, icy new-wave synths, and lyrical themes drawn from gothic literature, existentialism, and melancholic introspection. Signature traits include chorus- and reverb-drenched guitars, prominent melodic basslines, steady drum-machine patterns, baritone or ethereal vocals, and a production aesthetic that favors space, echo, and nocturnal ambience. While closely associated with the UK goth subculture, the style quickly spread internationally, influencing parallel scenes such as dark wave, deathrock, and later gothic metal.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Industrial is an experimental electronic music tradition that uses abrasive timbres, mechanical rhythms, and transgressive aesthetics. Its sound palette often includes distorted drum machines, tape loops, metallic percussion, feedback, and found-object recordings alongside synthesizers and samplers. Emerging from late-1970s UK underground art and performance scenes, industrial foregrounds themes of dehumanization, technology, surveillance, and power. Releases frequently embrace anti-commercial presentation, stark graphic design, and confrontational performance art, treating the studio as a laboratory for sonic manipulation rather than a vehicle for conventional songcraft. While early industrial emphasized noise, tape processing, and avant-garde collage, later waves fused the style with dancefloor precision (EBM), rock and metal heft, and club-oriented production, giving rise to a broad post-industrial family that remains influential in experimental, electronic, and popular music.

Punk is a fast, abrasive, and minimalist form of rock music built around short songs, stripped-down instrumentation, and confrontational, anti-establishment lyrics. It emphasizes DIY ethics, raw energy, and immediacy over virtuosity, often featuring distorted guitars, shouted or sneered vocals, and simple, catchy melodies. Typical songs run 1–3 minutes, sit around 140–200 BPM, use power chords and basic progressions (often I–IV–V), and favor live, unpolished production. Beyond sound, punk is a cultural movement encompassing zines, independent labels, political activism, and a fashion vocabulary of ripped clothes, leather, and safety pins.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Steampunk music is a retrofuturist fusion that marries Victorian- and Edwardian-era performance traditions with modern rock, industrial, and cabaret sounds. It typically blends theatrical vocals and narrative songwriting with a palette that can include accordions, violins/cellos, brass, banjos, ukuleles, hand percussion, piano, and music‑box or typewriter noises alongside guitars, bass, drums, synthesizers, and industrial textures. The lyrical focus often explores airships, clockwork, automata, explorers, inventors, and speculative histories, frequently critiquing empire and class while celebrating adventure and maker culture. Live shows are highly performative, with neo‑Victorian attire, goggles, and anachronistic props integrated into staging, choreography, and audience participation.

Lilith is a mood-driven, internet-native microgenre that blends dark, feminine alternative pop with elements of trip hop, dream pop, witch house, and ethereal wave. It favors breathy or intimate vocals drenched in reverb, slow to mid-tempo grooves, spectral pads, and cinematic, minor-key harmonies that evoke occult, gothic, or mythic imagery. The overall sound is bass-forward yet gauzy: sub-heavy 808s or dusty breakbeats sit under shimmering guitars, distant choirs, and textural synths. Lyrically, Lilith leans into vulnerability, power, hauntings, and desire—frequently framed through confessional writing and ritual or nocturnal symbolism. It’s less a scene tied to a single city than a streaming-era aesthetic, cohering through playlists and social media communities.