Born Yesterday Records

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Art punk is a strand of punk that embraces avant-garde methods, conceptual framing, and experimental songcraft while retaining punk’s immediacy and economy. It favors angular guitars, nonstandard song structures, and an art-school sensibility that treats the band as both a musical and visual project. Drawing on proto‑punk, art rock, and the downtown gallery/club scenes, art punk often features dissonance, spoken or affectless vocals, minimal or motorik grooves, and lyrics that are ironic, cerebral, or politically critical. The result is music that is fierce yet meticulously designed, marrying punk energy to avant-garde curiosity.

Bedroom pop is an internet-native, DIY strain of pop and indie music characterized by intimate vocals, gentle melodies, and home-recorded production. Artists typically write, record, and mix their songs in domestic spaces using affordable software and minimal gear. Sonically, it blends indie pop and dream pop with lo-fi textures, soft rock chords, and understated electronic beats. The focus is on a confessional, diaristic tone—often whispery or close-mic’d—paired with warm saturation, tape hiss, and nostalgic timbres. Distribution thrives on platforms like YouTube, SoundCloud, and Bandcamp, where self-released tracks can spread virally.

Krautrock is an experimental form of rock that emerged in late-1960s West Germany, characterized by hypnotic repetition, long-form structures, and a forward-looking embrace of electronics and studio experimentation. It typically features a steady, driving 4/4 “motorik” beat, circular bass ostinatos, sparse harmonic movement, and textural layering that draws from minimalism, free improvisation, and avant-garde composition. Rather than virtuosic solos, the emphasis is on collective groove, trance-inducing momentum, and timbral exploration. The sound ranges from raw, percussive jams to spacious, cosmic electronics, often eschewing conventional Anglo-American blues forms in favor of a distinctly European modernist aesthetic.

Garage punk is a raw, high-energy strain of rock that fuses the primitive drive of mid‑1960s American garage bands with the speed, sneer, and DIY ethos later associated with punk. It favors overdriven guitars (often drenched in fuzz and spring reverb), stomping backbeats, shouted or snotty vocals, and two- or three-chord riffs recorded with intentionally lo‑fi, live-in-the-room immediacy. Organ stabs, handclaps, and tambourines are common textural touches, while lyrics lean toward teenage frustration, lust, menace, and mischief. Songs are short, hooky, and explosive—more about attitude and impact than polish—making garage punk a perennial engine for underground rock scenes.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

New age is a largely instrumental, mood-driven genre that emphasizes calm, spacious textures and a sense of spiritual or contemplative uplift. It blends gentle electronic timbres, acoustic instruments, and global/folk influences to create immersive soundscapes intended for relaxation, meditation, and introspection. Hallmarks include slow tempos or free time, long sustaining pads, modal and consonant harmonies, nature field recordings, and unobtrusive rhythms. The music often avoids dramatic tension in favor of openness and continuity, conveying themes of inner peace, nature, and the transcendent.

Noise is an experimental music genre that uses non-traditional sound sources, distortion, feedback, and extreme dynamics as primary musical materials. Instead of emphasizing melody, harmony, or conventional rhythm, it focuses on texture, density, timbre, and the physical presence of sound. Practitioners sculpt saturated walls of sound, piercing feedback, metallic clatter, contact-mic scrapes, tape hiss, and electronic interference into works that can be confrontational or meditative. Performances often highlight process and immediacy—improvisation, body movement, and site-specific acoustics—while recordings can range from lo-fi cassette overload to meticulously layered studio constructions. Though rooted in early avant-garde ideas, the genre coalesced as a distinct practice in the late 1970s and 1980s, especially through Japan’s ‘Japanoise’ scene, and subsequently influenced numerous styles across industrial, punk-adjacent, and experimental electronic music.

Noise pop blends the tunefulness and hook-centric structures of pop with abrasive textures such as feedback, distortion, and tape hiss. It typically features bright, simple melodies buried beneath a dense, overdriven "wall of sound," with vocals often mixed low or coated in reverb. The aesthetic draws on 1960s girl-group and power-pop songwriting but delivers it through punk-informed energy and noise-rock sonics, creating music that is simultaneously sweet and scuffed.

Noise rock is a subgenre of rock that deliberately embraces distortion, feedback, dissonance, and abrasive textures as primary musical materials rather than mere effects. It prioritizes timbre, volume, and sonic density over conventional melody and harmony, often using nonstandard tunings, prepared or detuned guitars, and extended techniques to generate harsh overtones and sheets of sound. Rhythm sections tend to be driving and repetitive, anchoring the chaos with motorik pulses, lurching grooves, or pummeling, minimal patterns. Vocals range from spoken and murmured to shouted and cathartic, with lyrics that skew cryptic, confrontational, or surreal. Aesthetically, noise rock traces a line from punk’s anti-virtuosity and DIY ethos through no wave’s iconoclasm and the avant-garde’s interest in sound-as-sound, yielding music that can be physically intense, psychologically unsettling, and artistically exploratory.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Post-punk is a broadly experimental strain of rock that emerged in the late 1970s as artists sought to push beyond the speed, simplicity, and orthodoxy of first-wave punk. It typically features angular, bass-forward grooves; jagged or minimal guitar lines; stark, spacious production; and an openness to dub, funk, electronic, and avant-garde ideas. Lyrics often examine alienation, urban decay, politics, and the inner life with artful or abstract delivery. A studio-as-instrument approach, emphasis on rhythm section interplay, and an appetite for non-rock textures (tape effects, drum machines, found sound, synths) distinguish the style. The result can be danceable yet tense, cerebral yet visceral, and emotionally restrained yet intensely expressive.

Psychedelic rock is a style of rock music that seeks to evoke, simulate, or amplify altered states of consciousness. It emphasizes timbral color, textural layering, and extended forms over traditional verse–chorus efficiency. Hallmarks include droning or modal harmonies, jangling or heavily fuzzed guitars, swirling organs or synthesizers, and extensive use of studio effects such as tape delay, reverse tape, phasing, flanging, and Leslie-speaker rotation. Rhythms often loosen into hypnotic vamps and long improvisations, while lyrics tend toward surreal imagery, cosmic themes, and introspection. The sound draws from Indian classical drones and scales, blues and R&B roots, folk lyricism, free-jazz openness, and the burgeoning studio experimentalism of the mid‑1960s. It became a cultural emblem of the counterculture era.

Punk is a fast, abrasive, and minimalist form of rock music built around short songs, stripped-down instrumentation, and confrontational, anti-establishment lyrics. It emphasizes DIY ethics, raw energy, and immediacy over virtuosity, often featuring distorted guitars, shouted or sneered vocals, and simple, catchy melodies. Typical songs run 1–3 minutes, sit around 140–200 BPM, use power chords and basic progressions (often I–IV–V), and favor live, unpolished production. Beyond sound, punk is a cultural movement encompassing zines, independent labels, political activism, and a fashion vocabulary of ripped clothes, leather, and safety pins.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rock and roll is a high-energy, dance-oriented popular music style that emerged in the United States in the early-to-mid 1950s. It fuses the 12‑bar blues and boogie‑woogie with the backbeat and instrumentation of rhythm & blues, the twang and storytelling of country, and the fervor of gospel. Its hallmark sound centers on a strong backbeat (accented on beats 2 and 4), driving rhythm sections, electric guitar riffs, prominent piano or saxophone leads, and catchy, chorus-forward songwriting. Typical harmonies revolve around I–IV–V progressions, often in 12-bar form, with swung or shuffle feels and punchy turnarounds. Culturally, rock and roll catalyzed a youth movement linked to dancing, teen identity, and social change. It bridged racial audiences by popularizing Black American musical traditions for mainstream listeners, and it laid the foundation for subsequent rock styles and much of modern pop.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Egg punk is a lo‑fi, synth‑laced, jittery offshoot of punk that embraces awkwardness, absurdist humor, and devolved futurism. It tends to favor short, tightly wound songs driven by springy bass, trebly guitars, cheap drum machines, and buzzing monosynths, with nasal or deadpan vocals. The sound references first‑wave new wave and Devo‑style art punk as much as it does budget garage punk, swapping macho toughness for geeky, rubbery energy. Releases are typically DIY—4‑track or cassette‑recorded—and circulate through small labels, Bandcamp, and tape trades.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.