Anime game is a Japanese pop-leaning umbrella for songs written for anime-styled video games—especially character-focused, mobile "gacha" titles and rhythm/visual-novel franchises. Tracks are typically sung by the in-game characters (voiced by seiyuu/voice actors), released as tie-in singles or albums, and positioned within a wider cross-media ecosystem of events, lives, and merchandise.
Musically it blends contemporary J‑pop and J‑rock hooks with glossy EDM textures, denpa/akiba-pop’s hyper-cute energy, and doujin/VGM craftsmanship. Common traits include theatrical, character-inhabited vocals, big pre‑chorus builds to explosive hooks, bright guitar/synth layering, and frequent modulations for climactic final choruses. Lyrics often stay in-universe—friendship, teamwork, and character catchphrases—while borrowing wasei‑Eigo slogans.