EMI Televisa Music

Bachata is a guitar-driven popular music and dance style that originated in the Dominican Republic. It blends the romantic lyricism and harmonic language of bolero with rhythmic accents and dance energy connected to Dominican merengue and Afro-Caribbean son traditions. The classic ensemble features a lead guitar (requinto), rhythm guitar, bass, bongos, and güira. Typical songs are in 4/4 time with syncopated bongo martillos and a steady güira pattern, while the guitars alternate arpeggios, bachata rasgueos, and melodic fills. Lyrically, bachata is renowned for amargue (bitterness)—poignant narratives of love, longing, heartbreak, and desire—though modern variants also embrace flirtation and celebration. Since the 1990s, "bachata romántica" and 2000s urban/pop bachata have expanded the sound with electric guitars, keyboards, R&B harmonies, and pop structures, taking the genre from a once-marginalized style to a global Latin pop mainstay.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Dancehall is a Jamaican popular music style built around bass‑heavy, groove‑centric riddims and the vocal art of chatting or singjaying in Jamaican Patois. It emphasizes direct, energetic delivery, call‑and‑response hooks, and a party‑forward attitude, while also leaving space for sharp social commentary and witty wordplay. The genre is fundamentally riddim‑based: producers release instrumental tracks (riddims) that many different vocalists "voice" with their own songs. This culture encourages competitive creativity, rapid evolution of styles, and a constant stream of new versions. Tempos typically sit in the midtempo range, with syncopated kicks and snares and prominent sub‑bass. Since the mid‑1980s, digital drum machines and synths have defined much of dancehall’s sound, though live instrumentation and hybrid production are common too.

Mambo is a Cuban dance music style that crystallized in the late 1930s from danzón and son montuno, then exploded internationally in the 1940s and 1950s. It is characterized by layered syncopations under the Afro‑Cuban clave, driving bass tumbaos, piano montunos, and powerful antiphonal horn riffs known as moñas or "mambo" sections. In its classic big‑band form, mambo blends Cuban rhythmic vocabulary with jazz and swing arranging, featuring trumpets, trombones, and saxophones over a rhythm section of congas, bongos, timbales, cowbell, bass, and piano. The result is high‑energy, riff‑driven music built for social dancing and floor‑filling excitement.

Merengue is a fast, dance-centered popular music from the Dominican Republic characterized by a driving 2/4 meter, bright major-key harmonies, and a propulsive rhythmic engine created by güira and tambora. In its rural "típico" form, the lead instrument is a diatonic accordion, supported by tambora, güira, and bass. Urban and orchestral evolutions expanded the instrumentation to include saxophones, trumpets, trombones, piano, congas, and electric bass, yielding a powerful big-band sound. Common song forms use verse–chorus structures with catchy coros and a climactic jaleo section where horns or accordion play tightly arranged riffs. The style spans energetic party anthems, romantic ballad-leaning numbers (merengue romántico), and modern fusions that blend with pop and urban music.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.