InVogue Records

Alternative hip hop is a broad, eclectic wing of hip hop that prioritizes experimentation, left‑field aesthetics, and nonconformist subject matter over commercial formulas. It blends classic rap techniques with unconventional production, live instrumentation, genre cross‑pollination (jazz, funk, rock, electronic, reggae), and inventive songwriting. As a cultural stance, it often rejects narrow mainstream archetypes—embracing thoughtful lyricism, humor, Afrocentricity, social critique, and artistic playfulness—while keeping core elements of MCing, DJing, and sampling at the center.

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Emo rap blends the confessional lyricism and melodic sensibility of emo and pop‑punk with the rhythms, production techniques, and flows of contemporary hip hop and trap. Songs often feature sung‑rap deliveries, heavy use of Auto‑Tune, minor‑key progressions, guitar loops or samples, and 808‑driven drums. Themes typically center on heartbreak, loneliness, anxiety, substance use, and self‑reflection, presented in direct, diary‑like writing. The sound crystallized on platforms like SoundCloud, where artists embraced lo‑fi aesthetics, short song lengths, and highly personal cover art and branding. Emo rap’s crossover appeal brought rock textures back into mainstream rap and helped pave paths for a new wave of genre‑fluid pop, punk‑rap energy, and internet‑native micro‑scenes.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Melodic hardcore is a subgenre of hardcore punk that fuses the speed, urgency, and ethics of hardcore with tuneful guitar writing and anthemic vocal lines. It retains the genre’s high-energy drumming, shouted delivery, and communal “gang vocals,” but foregrounds memorable melodies, octave leads, and minor-key harmonies. Compared to pop punk, melodic hardcore is generally harsher in tone, faster in tempo, and more lyrically introspective, often addressing personal struggle, perseverance, community, and social conscience. It sits between classic hardcore’s rawness and post-hardcore’s dynamics, offering emotionally charged songs that still hit with punk immediacy.

Metal (often used to mean heavy metal in its broad, umbrella sense) is a loud, guitar-driven style of rock defined by high-gain distortion, emphatic and often martial rhythms, and a dense, powerful low end. It foregrounds riff-based songwriting, dramatic dynamics, virtuosic guitar solos, and commanding vocals that range from melodic wails to aggressive snarls and growls. Harmonically, metal favors minor modes, modal color (Aeolian, Phrygian), chromaticism, and tritone-inflected tension, while thematically it explores power, mythology, the occult, social critique, fantasy, and existential subjects. While adjacent to hard rock, metal typically pushes amplification, distortion, precision, and thematic intensity further, forming a foundation for many specialized subgenres.

Metalcore is a fusion of hardcore punk’s urgency and ethos with heavy metal’s riff language and technicality. It is defined by tightly palm‑muted riffs, rapid double‑kick drumming, and frequent breakdowns—rhythmic, syncopated passages written to accentuate impact and crowd movement. Vocals typically alternate between harsh screams or growls and, in many bands, soaring clean choruses—a contrast that emphasizes both aggression and catharsis. Harmony and melody often borrow from melodic death metal, yielding minor‑key leads, harmonized guitars, and hook‑driven refrains. Modern production favors precise editing, dense guitar layering, and punchy drum sounds that keep complex rhythms clear at high intensity.

Non-music is an umbrella category for recorded audio whose primary purpose is not musical performance. It encompasses spoken word, speeches, interviews, poetry readings, comedy, audio documentaries, instructional recordings, field recordings, sound effects, and other forms of organized sound meant to inform, narrate, document, or entertain without relying on melody or conventional song structure. Rather than emphasizing harmony, rhythm, and instrumentation, non-music foregrounds voice, text, ambient sound, narrative flow, informational content, and sonic texture. Its aesthetics range from raw, unedited actuality to highly produced studio works, and its scope spans archival preservation, education, performance art, and mass entertainment.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Pop rap blends the rhythmic vocal delivery and beat-centric production of hip hop with the catchy hooks, polished structures, and radio-friendly sensibilities of pop music. It typically features melodic choruses (often sung), accessible themes, and mid-tempo grooves designed for mass appeal. Production prioritizes clean, bright sonics, simple harmonic progressions, and memorable top-line melodies, while verses keep to clear, punchy flows that are easy for broad audiences to follow. Because it sits between two commercial powerhouses—pop and hip hop—pop rap has frequently served as a gateway for mainstream listeners to explore rap, while giving hip hop artists a framework to cross over to pop charts.

Post-hardcore is a branch of hardcore punk that retains the style’s urgency and DIY ethos while expanding its musical vocabulary. Bands push beyond breakneck tempos and simple power-chord progressions into more dynamic song structures, varied rhythms, and a wider emotional range. Guitars often alternate between caustic distortion and clean, chiming textures; vocals can shift from shouted slogans to melodic singing; and arrangements emphasize tension-and-release, odd meters, and dramatic builds. Lyrically, post-hardcore tends to be more introspective and socially conscious than its hardcore roots, touching on personal, political, and philosophical themes.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Spoken word is a performance-centered genre where text—poems, monologues, stories, or manifestos—is delivered aloud with musicality in voice rather than through singing. It may be entirely a cappella or accompanied by sparse instrumentation (often jazz combos, ambient textures, or minimal electronics) that frames the cadence and rhetoric of the performer. The emphasis is on language: prosody, pacing, imagery, and argument. Pieces often explore personal narratives, social critique, and political themes, drawing on techniques such as internal rhyme, alliteration, and repetition. While recordings exist, the tradition is fundamentally live, prioritizing immediacy, audience engagement, and oratorical presence.

Underground hip hop is a loosely defined movement within hip hop culture that prioritizes artistic integrity, lyrical depth, and experimental or non-commercial production over mainstream trends. It is often associated with independent labels, DIY distribution, and regional scenes that cultivate distinctive aesthetics and voices. Musically, underground hip hop favors sample-rich, boom-bap or off-kilter drum programming, gritty textures, and unconventional song structures. Lyrically, it emphasizes complex wordplay, social commentary, personal storytelling, and abstract or avant-garde imagery. Culturally, it values community, crate-digging, and innovation, maintaining a skeptical stance toward commercial pressures.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.

Melodic rap is a style of hip hop that prioritizes sung or sing‑rap cadences, tuneful hooks, and emotive toplines over strictly percussive flows. It blends trap‑based drum programming and 808 sub‑bass with pop‑leaning melodies, R&B harmonies, and heavy use of Auto‑Tune as an expressive effect rather than mere pitch correction. Themes often address love, heartbreak, aspiration, loneliness, and personal struggle, delivered with catchy refrains designed for streaming‑era replayability.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Dark trap is a moody, ominous strain of trap characterized by minor‑key melodies, dystopian pads, bell arpeggios, choirs, and cinematic textures laid over hard‑hitting 808s. Producers lean on distorted or saturated sub‑bass, rapid hi‑hat rolls, and halftime drum feels to create a sense of menace and weight. Harmonically it favors natural/harmonic minor, Phrygian, and Phrygian‑dominant colors, with sparse motifs, dissonant intervals, and tension‑building sound design. Vocals often explore themes of nihilism, isolation, urban decay, crime, and horror/occult imagery. Typical tempos sit around 130–150 BPM (felt in halftime around 65–75 BPM), keeping the groove heavy while leaving space for vocals.