Warner Music Argentina

Alternative metal blends the weight and riff-centric power of heavy metal with the experimentation, attitude, and sonic breadth of alternative rock. It favors downtuned guitars, groove-forward rhythm sections, dynamic shifts between quiet and loud passages, and a wide stylistic toolkit that can include funk syncopation, industrial textures, noise rock abrasion, and even hip-hop cadences. Vocals range from melodic crooning to aggressive shouts and screams; song forms often depart from standard verse–chorus structures in favor of unpredictable builds, angular bridges, and atmospheric interludes. Harmonically, it leans on modal colors (Aeolian, Dorian, Phrygian), dissonant intervals, and chromatic motion, while production choices highlight contrast—thick guitar layers set against open space, clean arpeggios against crushing walls of sound, and organic performances enhanced by creative effects.

A ballad is a narrative song form that tells a story in simple, singable stanzas, traditionally using quatrains in ballad meter (alternating lines of iambic tetrameter and trimeter with an ABCB rhyme scheme). Ballads typically recount dramatic events—love, betrayal, tragedy, murder, the supernatural—or notable historical incidents. Early ballads were often sung unaccompanied or with minimal accompaniment, carried by memorable, modal melodies and refrains that aided oral transmission. Over time, the term also came to describe slow, sentimental popular songs in the 20th century, but the core of the genre remains the storytelling focus and strophic, easily learned structure. Ballads are central to the English- and Scots-language folk traditions, migrated to North America where they flourished in Appalachian singing, and continue to be performed, adapted, and reinterpreted in contemporary folk and roots scenes.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Latin rock blends the instrumentation and attitude of rock with Afro‑Latin and Caribbean rhythms, percussion, and song forms. Typical bands combine electric guitars, bass, and drum kit with congas, bongos, timbales, and hand percussion, creating a driving, danceable groove grounded in the clave. Vocals may be in Spanish, Portuguese, Spanglish, or English, and lyrics range from love songs and urban life to social and political commentary. Harmonically, Latin rock draws from blues/rock progressions but frequently incorporates modal colors (Dorian, Mixolydian) and montuno‑style vamps borrowed from salsa and Afro‑Cuban traditions. The result sits comfortably between club‑ready rhythm and arena‑sized rock energy.

Bolero is a romantic Cuban song genre that emerged in the late 19th century in Santiago de Cuba within the trovador tradition. It is characterized by a slow to moderate tempo, lyrical melodies, and intimate, sentimental lyrics centered on love, longing, and heartbreak. Unlike the Spanish dance of the same name, the Cuban bolero is a vocal, guitar-led form that later expanded to trios and orchestras. Its rhythmic backbone often draws on the habanera/tresillo feel, while harmony ranges from simple tonic–dominant motion to lush progressions with secondary dominants and jazz-inflected extensions in later styles. Bolero became a pan–Latin American idiom during the 20th century, shaping the repertoire of trios románticos and crossover stylings in Mexico, Puerto Rico, and beyond, and laying crucial foundations for later romantic currents in Latin pop and ballad traditions.

Dance-pop is a mainstream-oriented pop style built for both radio and the dancefloor. It blends hook-driven songwriting with club-ready rhythms, typically using a steady four-on-the-floor kick, bright synthesizers, and punchy, polished production. Tempos usually sit in the 110–128 BPM range, and arrangements emphasize memorable choruses, clear verses and pre-choruses, and concise structures suitable for radio edits. Compared with club genres like house or techno, dance-pop prioritizes song form, vocal presence, and accessible harmonies, while still retaining an energetic groove. The sound palette often includes layered synths, sampled or electronic drums, tight bass lines, ear-catching toplines, and modern production techniques such as sidechain compression and stacked vocal harmonies.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Groove metal is a heavy metal subgenre defined by mid‑tempo, syncopated, and riff‑centric songwriting that prioritizes head‑nodding "groove" over sheer speed. Guitars are typically down‑tuned and palm‑muted, locking tightly to a punchy, backbeat‑driven drum feel and muscular bass lines. Vocals are usually aggressive shouts or barks with occasional melodic or anthemic passages, while lead guitars favor pinched harmonics, blues‑tinged bends, and compact, percussive phrases rather than long neo‑classical runs. Production tends to be tight and weighty, emphasizing a thick, modern rhythm‑guitar tone and precise drum transients. Stylistically, groove metal grew out of late‑’80s thrash and hardcore but slowed and widened the rhythms, borrowing the feel of funk metal’s syncopation and, in some cases, southern rock’s swagger.

Hard rock is a loud, riff-driven style of rock music built around heavily amplified electric guitars, a powerful rhythm section, and assertive vocals. Songs typically center on memorable, blues-based guitar riffs, strong backbeats, and energetic, often shouted or belted choruses. The genre emphasizes power, groove, and visceral impact over intricate harmony or extended improvisation. Distortion, power chords, pentatonic melodies, and call‑and‑response between vocals and guitar are core traits, while lyrical themes often explore rebellion, lust, swagger, escape, and cathartic release.

Mariachi is a traditional ensemble-based music from western Mexico (especially Jalisco, Colima, Nayarit, and Michoacán) characterized by violins, trumpets, and a family of plucked guitars (vihuela, guitarrón, and guitar), with the harp used in some regional variants. The repertoire blends rural son traditions with later urban song forms, performing sones, jarabes, huapangos, rancheras, corridos, and boleros. Rhythmic interplay between 3/4 and 6/8 (sesquiáltera), bright trumpet fanfares in parallel thirds, strummed guitar textures, and soaring group vocals with spirited gritos (shouts) are hallmarks of the style. While rooted in 19th‑century regional string bands, modern mariachi was standardized in the 20th century through radio, cinema, and touring ensembles, becoming a national symbol of Mexico and a globally recognized sound.

Metal (often used to mean heavy metal in its broad, umbrella sense) is a loud, guitar-driven style of rock defined by high-gain distortion, emphatic and often martial rhythms, and a dense, powerful low end. It foregrounds riff-based songwriting, dramatic dynamics, virtuosic guitar solos, and commanding vocals that range from melodic wails to aggressive snarls and growls. Harmonically, metal favors minor modes, modal color (Aeolian, Phrygian), chromaticism, and tritone-inflected tension, while thematically it explores power, mythology, the occult, social critique, fantasy, and existential subjects. While adjacent to hard rock, metal typically pushes amplification, distortion, precision, and thematic intensity further, forming a foundation for many specialized subgenres.

Nu metal is a hybrid style that fuses the weight and riff-centric attack of heavy metal with hip‑hop rhythms, turntablism, funk bounce, and the angst‑laden melodicism of alternative rock. It favors down‑tuned, percussive guitar work, punchy bass lines, and groove‑heavy drum patterns over extended solos. Vocals often switch rapidly between rapped verses, shouted/screamed passages, and soaring melodic choruses. Production tends to be glossy yet bass‑forward, frequently incorporating DJ scratches, samples, electronic textures, and syncopated, hip‑hop‑influenced beats. Lyrical themes commonly explore alienation, trauma, social pressure, and catharsis. The result is an accessible but aggressive sound that emphasizes groove, dynamics, and hook‑writing as much as heaviness.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Pop rock blends the hook-focused immediacy of pop with the instrumentation and drive of rock. It prioritizes catchy melodies, concise song structures, and polished production while retaining guitars, bass, and drums as core elements. Typical pop rock tracks use verse–pre-chorus–chorus forms, strong vocal harmonies, and memorable riffs. The sound ranges from jangly and bright to mildly overdriven and arena-ready, aiming for radio-friendly appeal without abandoning rock’s rhythmic punch.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Soft rock is a mellow, melody-forward strain of rock and pop that favors smooth vocals, polished production, and restrained dynamics over distortion and aggression. Built on acoustic and clean electric guitars, piano or electric piano (Rhodes), light rhythm sections, and lush backing vocals or strings, the style centers on memorable hooks and sentimental themes. Its lyrics often explore love, heartbreak, nostalgia, and introspection, delivered with warmth and clarity. Tempos are moderate, grooves are unobtrusive, and harmonies are diatonic with tasteful color (maj7, add9) and occasional key changes. Commercially, soft rock flourished on AM radio and adult contemporary playlists in the 1970s and early 1980s, shaping the sound of radio-friendly ballads and influencing later styles like yacht rock and modern adult contemporary.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

Tango is a music and dance genre that emerged in the Río de la Plata region at the turn of the 20th century, characterized by its dramatic phrasing, bittersweet harmonies, and close-embrace dance. The music typically features an orquesta típica with bandoneóns, violins, piano, and double bass, playing in 2/4 or 4/4 time with a distinctive syncopated pulse derived from the habanera and Afro-Rioplatense rhythms. Its sound blends European salon dances (waltz, polka, mazurka), rural gaucho song (payada, milonga), and Afro-Uruguayan/Argentine candombe. Melodies often lean minor, with chromatic inner lines, lush diminished chords, and expressive rubato. Vocal tangos frequently use lunfardo (Buenos Aires slang) to tell stories of love, loss, and urban life.