VICE Records

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Electro house is a high-energy branch of house music characterized by distorted, buzzing bass leads, crisp four‑on‑the‑floor drums, and dramatic, festival-ready drops. It typically runs around 125–130 BPM, favoring aggressive, sawtooth-based synth timbres, heavy sidechain compression, and big, riff-like hooks over lush chord progressions. Production emphasizes powerful low-end, gritty midrange textures, noise sweeps and risers, and tightly structured builds and breakdowns that set up explosive drops. While rooted in house and electro traditions, its sound design borrows from techno’s intensity and big beat’s punch, resulting in a bold, modern, and club-focused aesthetic.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

French electro is a French-born strain of electronic dance music that blends the groove and sampling ethos of house and disco with crisp electro rhythms, bold compression, and a distinct sense of melody and style. It is closely associated with the so‑called French Touch movement, yet extends beyond filter‑disco into a harder, more synth‑driven palette. Hallmarks include four‑on‑the‑floor drums, sidechain “pumping” dynamics, saturated or distorted bass lines, glossy or bit‑gritty synths, vocoder/talkbox hooks, and catchy, often nostalgic chord progressions. The sound ranges from sleek, funky and radio‑friendly to abrasive, electro‑rock energy, but it consistently favors strong hooks, polished production, and dancefloor momentum.

French house, often called the "French touch," is a sample-centric substyle of house music known for filtering and looping fragments of 1970s–1980s disco, boogie, and funk. It features a steady four-on-the-floor kick, syncopated and swung hi-hats, punchy sampled basslines, and a distinctive "pumping" feel created by heavy sidechain compression. Production commonly emphasizes warm, saturated textures and filter sweeps—automated low‑pass and high‑pass filters that open and close across loops—to create tension and release on the dancefloor. Vocoder or talkbox-tinted vocals, brief earworm hooks, and concise, groove-first arrangements are typical, with tempos usually between 120–128 BPM. The sound is closely associated with Parisian labels and crews from the mid-to-late 1990s and early 2000s, and it helped re-popularize disco aesthetics within contemporary dance music.

Garage rock is a raw, energetic style of rock music that emerged in the mid-1960s from local scenes across North America. Typically performed by amateur or semi-professional teenage bands in basements and suburban garages, the sound is unpolished and immediate, favoring feel over finesse. Its hallmarks include distorted guitars, pounding drums, simple chord progressions (often I–IV–V), prominent Farfisa/Vox organ riffs, and shouted, attitude-heavy vocals. Songs are short, hooky, and driven by rhythmic urgency, with lyrics about teenage love, boredom, rebellion, and swagger. The style became a direct ancestor of proto-punk and punk rock, prized for its do-it-yourself spirit and visceral impact.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Indie rock is a subgenre of rock and a branch of alternative rock that coalesced in the early–mid 1980s around independent labels and DIY practices in the United Kingdom, the United States, and New Zealand. Defined less by a single sound than by an ethos, indie rock favors non‑mainstream approaches, self‑recording and small‑label distribution, and an interest in pop‑informed melody and eclectic experimentation. Hallmarks include jangly or fuzzed guitars, intimate or deadpan vocals, off‑kilter song structures, and production that often preserves a raw, “authentic” feel rather than glossy studio polish.

New wave is a broad, pop-oriented umbrella for styles that emerged in the mid-to-late 1970s as a sleeker, more melodic outgrowth of punk culture. Initially, the term varied by region: in the United States it was first used by critics and labels (famously Sire Records’ “Don’t Call It Punk” campaign in 1977) to rebrand punk-associated artists with more radio-friendly aesthetics; in the United Kingdom it encompassed a wider constellation of fresh, stylish post-punk-era sounds. Over time, “new wave” became a catch‑all for hooky guitar pop, synth-driven songs, danceable rhythms, and modernist production sensibilities. Sonically, it blends tight, upbeat rhythms (often disco- and reggae-informed), clean chorus/flanger guitars, prominent synthesizers, and concise, hook-led songwriting. Its visual identity—sharp suits, futurist imagery, and fashion-forward presentation—was integral, aligning with the rise of music television and emphasizing art-school wit, irony, and modern urban themes.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rock and roll is a high-energy, dance-oriented popular music style that emerged in the United States in the early-to-mid 1950s. It fuses the 12‑bar blues and boogie‑woogie with the backbeat and instrumentation of rhythm & blues, the twang and storytelling of country, and the fervor of gospel. Its hallmark sound centers on a strong backbeat (accented on beats 2 and 4), driving rhythm sections, electric guitar riffs, prominent piano or saxophone leads, and catchy, chorus-forward songwriting. Typical harmonies revolve around I–IV–V progressions, often in 12-bar form, with swung or shuffle feels and punchy turnarounds. Culturally, rock and roll catalyzed a youth movement linked to dancing, teen identity, and social change. It bridged racial audiences by popularizing Black American musical traditions for mainstream listeners, and it laid the foundation for subsequent rock styles and much of modern pop.

Surf rock is a guitar-driven rock style that emerged in early-1960s Southern California, defined by spring-reverb-drenched electric guitars, rapid tremolo picking, and pounding backbeats that evoke the motion of ocean waves. The genre has two intertwined strands. Instrumental surf emphasizes minor keys, exotic/Mediterranean and Middle Eastern scales, staccato melodies, and clean-but-bright tones from Fender-style guitars and amps. Vocal surf layers rich, Beach Boys–style harmonies and teen-oriented lyrics about surfing, cars, and summer life onto rock-and-roll foundations. Hallmarks include the "drip" of outboard spring reverb tanks, snare- and tom-heavy drum patterns, driving bass ostinatos, and melodic lead lines that favor open strings and fast alternate picking. The result is energetic, danceable music that is both sun-soaked and slightly otherworldly.

UK garage is a British evolution of US garage/house that emerged in the mid-to-late 1990s around London’s pirate radio, record shops, and clubs. It is characterized by shuffling, syncopated rhythms, swung hi‑hats, crisp snares, and a pronounced sense of groove at roughly 130–138 BPM. The style blends house’s soulful chords and R&B vocals with jungle/drum & bass sound-system bass weight, often featuring chopped and time‑stretched vocal samples, organ/piano stabs, and warm Rhodes textures. Two major strands formed: 4x4 (straight four-on-the-floor with heavy swing) and 2‑step (broken kick patterns that avoid a constant four-on-the-floor). MC toasting and call‑and‑response vocals became a signature of the scene. Substyles include speed garage (darker, bass‑heavier, often with wobbly LFO bass) and 2‑step (sparser, more syncopated drums). UK garage’s club‑ready energy and vocal sensibility propelled it into the mainstream and laid the groundwork for grime, dubstep, bassline, and UK funky.