OFG Records

Afrobeat is a horn-driven, polyrhythmic, and politically charged style that emerged in Nigeria, spearheaded by bandleader Fela Kuti and drummer Tony Allen. It fuses West African highlife and juju with American funk, jazz, and soul to create extended, hypnotic grooves. Typical tracks revolve around interlocking guitar and keyboard ostinatos, elastic bass vamps, dense percussion (shekere, congas, agogô, cowbell), and tightly arranged horn riffs that punctuate the beat. Vocals often use call-and-response and socially conscious lyrics, delivered in English, Nigerian Pidgin, or Yoruba. Harmonically sparse but rhythmically intricate, Afrobeat prioritizes feel: long, evolving arrangements, richly syncopated drum patterns, and sectional dynamics that spotlight solos and collective interplay.

Christian hip hop (also called holy hip hop or gospel rap) is a form of hip hop whose lyrics explicitly reflect the Christian faith, including themes of scripture, testimony, hope, social justice, and discipleship. Musically it spans the same spectrum as mainstream hip hop—from classic boom‑bap to Southern trap and melodic pop‑rap—often blending church-leaning elements like gospel choirs, worship-style hooks, and positive, exhortative messaging. While it shares the rhythmic, vocal, and production grammar of hip hop, its center of gravity is theological and pastoral, aiming to edify believers and engage broader audiences without resorting to profanity or nihilism.

Contemporary R&B is a sleek, modern evolution of rhythm and blues that fuses the emotive vocal traditions of soul and gospel with the songwriting immediacy of pop, the rhythmic vocabulary of hip hop, and polished electronic production. Its hallmarks include melismatic lead vocals, lush stacked harmonies, mid‑tempo grooves or slow jams built on drum-machine patterns and 808 bass, and sophisticated chord colors (maj7, min9, add9). The style spans tender ballads to club‑ready tracks, but consistently centers intimacy, romance, empowerment, and personal reflection in its lyrics. While rooted in classic R&B, it differentiates itself through contemporary sound design, hook‑driven structures, and production aesthetics shaped by post‑disco, boogie, quiet storm, and later hip‑hop and trap rhythms.

Drill is a subgenre of hip hop that emerged on Chicago’s South Side in the early 2010s. It is defined by stark, menacing production; booming 808 sub‑bass with frequent pitch slides; skittering hi‑hats; and sparse, minor‑key melodies built from pianos, synth pads, strings, bells, or eerie soundscapes. Vocals are typically deadpan or urgent, with ad‑libs punctuating lines. Lyrically, drill foregrounds raw street reportage—survival, trauma, crews, and contested territory—often delivered with bleak realism. Tempos in original Chicago drill tend to sit around 60–75 BPM (often felt in double‑time), while later UK and New York scenes adopt 130–145 BPM grids with off‑kilter snare placement and distinctive sliding 808 patterns. The overall aesthetic prioritizes weighty low end, rhythmic tension, and an uncompromising mood.

Emo rap blends the confessional lyricism and melodic sensibility of emo and pop‑punk with the rhythms, production techniques, and flows of contemporary hip hop and trap. Songs often feature sung‑rap deliveries, heavy use of Auto‑Tune, minor‑key progressions, guitar loops or samples, and 808‑driven drums. Themes typically center on heartbreak, loneliness, anxiety, substance use, and self‑reflection, presented in direct, diary‑like writing. The sound crystallized on platforms like SoundCloud, where artists embraced lo‑fi aesthetics, short song lengths, and highly personal cover art and branding. Emo rap’s crossover appeal brought rock textures back into mainstream rap and helped pave paths for a new wave of genre‑fluid pop, punk‑rap energy, and internet‑native micro‑scenes.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Hip hop soul fuses the vocal traditions of soul and contemporary R&B with the production aesthetics and rhythms of hip hop. It typically features emotive, melismatic singing over boom‑bap or sample-driven beats, with frequent rap features and remix culture bridging R&B hooks and MC verses. Compared with new jack swing’s brighter, digitized swingbeat, hip hop soul adopts grittier drum textures, deeper bass, and loop-based arrangements drawn from crate-digging or programmed on samplers. Lyrically it centers on love, heartbreak, resilience, and urban life, often delivered with an assertive, streetwise attitude that mirrors hip hop’s aesthetics. The style reached mainstream prominence in the 1990s through artists like Mary J. Blige, Aaliyah, TLC, and Faith Evans, and set the template for much of late-1990s and 2000s R&B.

Pop rap blends the rhythmic vocal delivery and beat-centric production of hip hop with the catchy hooks, polished structures, and radio-friendly sensibilities of pop music. It typically features melodic choruses (often sung), accessible themes, and mid-tempo grooves designed for mass appeal. Production prioritizes clean, bright sonics, simple harmonic progressions, and memorable top-line melodies, while verses keep to clear, punchy flows that are easy for broad audiences to follow. Because it sits between two commercial powerhouses—pop and hip hop—pop rap has frequently served as a gateway for mainstream listeners to explore rap, while giving hip hop artists a framework to cross over to pop charts.

R&B (Rhythm and Blues) is a vocal- and groove-centered popular music tradition that blends blues tonality, jazz harmony, and gospel-inflected singing with a steady backbeat. It emphasizes expressive lead vocals, call-and-response, lush harmonies, and danceable rhythms. From its 1940s roots in African American communities to its later evolutions, R&B has continually absorbed and reshaped surrounding sounds—from jump blues and swing in the early days to soul, funk, hip hop, and electronic production in the contemporary era. Today, R&B ranges from intimate, slow-burning ballads to club-ready tracks, all tied together by a focus on feel, melody, and vocal performance.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

Underground hip hop is a loosely defined movement within hip hop culture that prioritizes artistic integrity, lyrical depth, and experimental or non-commercial production over mainstream trends. It is often associated with independent labels, DIY distribution, and regional scenes that cultivate distinctive aesthetics and voices. Musically, underground hip hop favors sample-rich, boom-bap or off-kilter drum programming, gritty textures, and unconventional song structures. Lyrically, it emphasizes complex wordplay, social commentary, personal storytelling, and abstract or avant-garde imagery. Culturally, it values community, crate-digging, and innovation, maintaining a skeptical stance toward commercial pressures.

Afrobeats (plural) is a contemporary West African pop umbrella that blends indigenous Nigerian and Ghanaian rhythms with global Black music—especially dancehall, hip hop, R&B, and highlife. Typical tracks sit in the mid‑tempo 95–115 BPM range and feature syncopated, polyrhythmic drum programming (shakers, rimshots, congas, talking drum), rubbery sub‑bass lines, bright synths, and guitar licks that recall highlife. Vocals are melodic and hook‑driven, often delivered in a fluid mix of English, Nigerian Pidgin, Yoruba, Twi, or other local languages, with call‑and‑response refrains tailored for dance floors. Distinct from Fela Kuti’s Afrobeat (singular), Afrobeats prioritizes songcraft, club‑ready grooves, and pop structures. It travels easily across diasporas, seamlessly absorbing UK club influences and Caribbean cadence while maintaining unmistakably West African rhythmic DNA.