Universal Music México

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

A ballad is a narrative song form that tells a story in simple, singable stanzas, traditionally using quatrains in ballad meter (alternating lines of iambic tetrameter and trimeter with an ABCB rhyme scheme). Ballads typically recount dramatic events—love, betrayal, tragedy, murder, the supernatural—or notable historical incidents. Early ballads were often sung unaccompanied or with minimal accompaniment, carried by memorable, modal melodies and refrains that aided oral transmission. Over time, the term also came to describe slow, sentimental popular songs in the 20th century, but the core of the genre remains the storytelling focus and strophic, easily learned structure. Ballads are central to the English- and Scots-language folk traditions, migrated to North America where they flourished in Appalachian singing, and continue to be performed, adapted, and reinterpreted in contemporary folk and roots scenes.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin ballad (balada romántica) is a romantic, slow-tempo pop song style that emerged across Latin America in the 1960s, blending the melodic intimacy of the Cuban bolero with the orchestral sweep and songcraft of European (especially Italian and Spanish) ballads. Its hallmarks are emotive lead vocals, lush string or keyboard arrangements, clear verse–pre‑chorus–chorus structures, and lyrics centered on love, longing, heartbreak, and reconciliation. Songs often sit around 60–90 BPM, use diatonic pop progressions with tasteful modulations, and may feature a climactic key change to heighten drama. The genre became a radio mainstay and a soundtrack to telenovelas, shaping the sound of Latin popular music for decades and influencing salsa romántica, grupera, and modern Latin pop balladry.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Bolero is a romantic Cuban song genre that emerged in the late 19th century in Santiago de Cuba within the trovador tradition. It is characterized by a slow to moderate tempo, lyrical melodies, and intimate, sentimental lyrics centered on love, longing, and heartbreak. Unlike the Spanish dance of the same name, the Cuban bolero is a vocal, guitar-led form that later expanded to trios and orchestras. Its rhythmic backbone often draws on the habanera/tresillo feel, while harmony ranges from simple tonic–dominant motion to lush progressions with secondary dominants and jazz-inflected extensions in later styles. Bolero became a pan–Latin American idiom during the 20th century, shaping the repertoire of trios románticos and crossover stylings in Mexico, Puerto Rico, and beyond, and laying crucial foundations for later romantic currents in Latin pop and ballad traditions.

Cumbia is a syncretic dance-music tradition from Colombia’s Caribbean coast that blends African rhythmic heritage, Indigenous (especially gaita flute) melodic practice, and Spanish colonial instrumentation and forms. Traditionally performed in a moderate 2/4 (often felt in 4/4 today), it features interlocking hand-drum parts (tambora, alegre, llamador), guacharaca or maracas for steady texture, and long cane flutes (gaita hembra and gaita macho) carrying call-and-response melodies. As it spread in the 20th century, orchestras and dance bands added accordion, horns, piano, bass, and later electric guitar and synthesizers, creating urban and pan–Latin American variants. Harmonically simple and rhythm-forward, cumbia places groove, ostinati, and vocal refrains at the center, making it both ceremonial in origin and enduringly popular on social dance floors across the Americas.

Cumbia mexicana is the Mexican adaptation of Colombian cumbia, reshaped by local tropical orchestras, border accordion traditions, and urban DJ (sonidero) culture. It typically features a steady 2/4 cumbia groove, melodic accordion or organ riffs, bright brass lines, and romantic or festive lyrics. Over time it diversified into regional styles such as cumbia sonidera (Mexico City), cumbia norteña (northern Mexico with accordion-driven arrangements), and the slowed-down cumbia rebajada (Monterrey DJ culture), while also crossing over into grupera and banda contexts. Today it is a cornerstone of Mexico’s popular dance music, equally at home in neighborhood parties, massive sonidero sound-system dances, and pop collaborations.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Folk pop is a commercially friendly blend of traditional folk sensibilities and modern pop songwriting. It preserves the acoustic instrumentation, close harmonies, and storytelling of folk while adopting pop structures, memorable hooks, and radio-ready production. The genre is marked by clear vocals, singalong choruses, and warm, organic textures built around acoustic guitar, light percussion, and sometimes banjo, mandolin, or strings. Lyrically it is personal and narrative-driven, often touching on love, memory, place, and everyday life in a direct and relatable way.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Merengue is a fast, dance-centered popular music from the Dominican Republic characterized by a driving 2/4 meter, bright major-key harmonies, and a propulsive rhythmic engine created by güira and tambora. In its rural "típico" form, the lead instrument is a diatonic accordion, supported by tambora, güira, and bass. Urban and orchestral evolutions expanded the instrumentation to include saxophones, trumpets, trombones, piano, congas, and electric bass, yielding a powerful big-band sound. Common song forms use verse–chorus structures with catchy coros and a climactic jaleo section where horns or accordion play tightly arranged riffs. The style spans energetic party anthems, romantic ballad-leaning numbers (merengue romántico), and modern fusions that blend with pop and urban music.

MPB (Música Popular Brasileira) is a broad Brazilian popular music movement that crystallized in the mid-1960s after bossa nova. It blends samba and other regional rhythms with jazz harmony, singer‑songwriter craft, and elements of contemporary pop and rock. The style is marked by sophisticated melodies, extended harmonies, inventive arrangements, and lyrically rich songs that often use poetry and metaphor. Many classic MPB works balance intimacy (voice and violão/nylon‑string guitar) with lush studio orchestration, drawing from samba‑canção, choro, baião, and frevo while engaging modern influences. Historically, MPB provided a platform for social commentary during Brazil’s military dictatorship, with artists employing allegory to navigate censorship. It remains a living tradition that continually renews itself through new generations (“nova MPB”).

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Pop rock blends the hook-focused immediacy of pop with the instrumentation and drive of rock. It prioritizes catchy melodies, concise song structures, and polished production while retaining guitars, bass, and drums as core elements. Typical pop rock tracks use verse–pre-chorus–chorus forms, strong vocal harmonies, and memorable riffs. The sound ranges from jangly and bright to mildly overdriven and arena-ready, aiming for radio-friendly appeal without abandoning rock’s rhythmic punch.

Ranchera is a traditional Mexican song style rooted in rural life, love, patriotism, and everyday stoicism. It is most commonly performed with a mariachi ensemble featuring violins, trumpets, vihuela, and guitarrón, though solo voice and guitar or accordion-led groups also appear. Musically, rancheras are strophic songs with memorable, singable melodies and straightforward harmony (often I–IV–V with occasional secondary dominants). Rhythms alternate between 3/4 (vals ranchero), 2/4 (polka-like), and 4/4 (march-like) feels. Vocal delivery is passionate and ornamented, frequently using belting, slides, and the characteristic grito (a cathartic shout) to heighten emotion. Lyrically, rancheras deal with romance, heartbreak, longing, pride in the homeland, and the dignity and hardships of rural life. They are a pillar of regional Mexican music and a cultural emblem within and beyond Mexico.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rumba is an Afro‑Cuban, percussion‑driven song‑and‑dance genre that arose in the port neighborhoods and solares of Havana and Matanzas. It features complex interlocking rhythms played on congas (tumbadora, segundo, quinto), claves, and palitos, with the quinto drum improvising over cyclical patterns. The music is built around the rumba clave (in 3‑2 or 2‑3 orientation), call‑and‑response vocals, and a lead singer who declaims verses followed by catchy coros. Three principal styles exist: yambú (slow, playful), guaguancó (medium, flirtatious, with the iconic "vacunao" gesture in the dance), and columbia (fast, virtuosic, traditionally for solo male dancers). Historically performed with cajones (wooden boxes) when drums were restricted, rumba is a secular, community practice whose poetry, dance, and rhythm encode Afro‑Cuban history and identity. It is distinct from ballroom "rhumba" and from Congolese rumba, both of which were influenced by Cuban music rather than being the same style.

Singer-songwriter is a song-focused style in which the same person writes, composes, and performs their own material, often accompanying themselves on acoustic guitar or piano. It emphasizes personal voice, lyrical intimacy, and storytelling over elaborate production. Arrangements are typically sparse, allowing the melody, words, and performance nuance to carry the song’s emotional weight. While rooted in folk and blues traditions, singer-songwriter embraces pop and rock songcraft, producing works that can range from quiet confessional ballads to subtly orchestrated, radio-ready pieces.

Tango is a music and dance genre that emerged in the Río de la Plata region at the turn of the 20th century, characterized by its dramatic phrasing, bittersweet harmonies, and close-embrace dance. The music typically features an orquesta típica with bandoneóns, violins, piano, and double bass, playing in 2/4 or 4/4 time with a distinctive syncopated pulse derived from the habanera and Afro-Rioplatense rhythms. Its sound blends European salon dances (waltz, polka, mazurka), rural gaucho song (payada, milonga), and Afro-Uruguayan/Argentine candombe. Melodies often lean minor, with chromatic inner lines, lush diminished chords, and expressive rubato. Vocal tangos frequently use lunfardo (Buenos Aires slang) to tell stories of love, loss, and urban life.