Sum Records

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Latin rock blends the instrumentation and attitude of rock with Afro‑Latin and Caribbean rhythms, percussion, and song forms. Typical bands combine electric guitars, bass, and drum kit with congas, bongos, timbales, and hand percussion, creating a driving, danceable groove grounded in the clave. Vocals may be in Spanish, Portuguese, Spanglish, or English, and lyrics range from love songs and urban life to social and political commentary. Harmonically, Latin rock draws from blues/rock progressions but frequently incorporates modal colors (Dorian, Mixolydian) and montuno‑style vamps borrowed from salsa and Afro‑Cuban traditions. The result sits comfortably between club‑ready rhythm and arena‑sized rock energy.

Black metal is a form of extreme metal defined by fast tempos, tremolo‑picked guitar lines, blast‑beat drumming, shrieked or rasped vocals, and a deliberately raw, icy production aesthetic. Harmonically, it favors minor and modal collections (especially Aeolian and Phrygian), open-string drones, parallel fifths and fourths, tritones, and sparse or suspended chord voicings over blues-derived harmony. Arrangements often employ layered guitars, long-form song structures, and enveloping reverb to create a bleak, otherworldly atmosphere. The genre’s visual and thematic language is equally distinctive: corpse paint, monochrome artwork, and lyrics exploring anti-dogma, nature, pagan myth, cosmic nihilism, and misanthropy. While some scenes have been associated with controversy and extremism, the musical identity centers on sound, atmosphere, and aesthetics rather than any single ideology.

Blues rock is a guitar-driven style that fuses the raw feeling and 12‑bar structures of the blues with the power, volume, and rhythmic punch of rock. It emphasizes riff-based songs, pentatonic and blues-scale soloing, call‑and‑response between voice and guitar, and an expressive, often gritty vocal delivery. Typical ensembles are power trios (guitar, bass, drums) or quartet formats adding second guitar, keyboards, or harmonica, and performances commonly feature extended improvisation. Sonically, it favors overdriven tube-amp tones, sustained bends, vibrato, and dynamic contrasts, moving from shuffles and boogies to straight‑eighth rock grooves.

Cinematic classical is a contemporary stream of concert and media-oriented composition that merges classical orchestration with the pacing, narrative arcs, and textural sound design of film music. Typically centered on piano and strings, it favors slow-moving harmonies, ostinatos, spacious reverb, and emotive, diatonic melodies that build in dynamic intensity. Many works adopt a minimalist or post-minimalist vocabulary—repetition, gradual change, and clear tonal centers—while incorporating modern production techniques (felt piano, tape saturation, synth pads, subtle pulses) to achieve a widescreen, evocative sound. The style thrives both in standalone albums and in sync contexts (film, TV, trailers), where self-contained “cues” develop clear arcs—intro, build, climax, release—designed to support visual storytelling without sacrificing musical integrity.

Downtempo is a mellow, groove-oriented branch of electronic music characterized by slower tempos, plush textures, and a focus on atmosphere over dancefloor intensity. Typical tempos range from about 60–110 BPM, with swung or laid-back rhythms, dub-informed basslines, and warm, jazz-tinged harmonies. Stylistically, it blends the spaciousness of ambient, the head-nodding rhythms of hip hop and breakbeat, and the cosmopolitan smoothness of lounge and acid jazz. Producers often use sampled drums, Rhodes or Wurlitzer electric pianos, guitar licks with delay, and field recordings to create intimate, cinematic soundscapes. The mood spans from soulful and romantic to introspective and dusk-lit, making it a staple of after-hours listening, cafes, and relaxed club back rooms.

Dub is a studio-born offshoot of reggae that uses the mixing desk as a performance instrument. Producers strip songs down to their rhythmic core—drums and bass—and then rebuild them in real time with radical mutes, echoes, reverbs, and filters. Typically created from the B-sides (“versions”) of reggae singles, dub foregrounds spacious low-end, one-drop or steppers drum patterns, and fragmented vocal or instrumental phrases that drift in and out like ghostly textures. Spring reverb, tape echo, and feedback are not just effects but compositional tools, turning the studio into an instrument of improvisation. The result is bass-heavy, spacious, and hypnotic music that emphasizes negative space and textural transformation, laying the foundation for countless electronic and bass music styles.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Flamenco is a highly expressive musical and dance tradition from Andalusia that combines cante (song), toque (guitar), baile (dance), palmas (handclaps), and jaleo (shouts of encouragement). It is characterized by intricate rhythmic cycles called compás, intense vocal melismas with ornamental micro-inflections, and guitar techniques such as rasgueado, picado, alzapúa, golpe, and tremolo. Harmonically it often centers on the Phrygian mode and the Andalusian cadence (iv–III–II–I), creating a dramatic tension that complements the emotional depth of the lyrics, which frequently explore themes of love, loss, pride, and fate. Flamenco is organized into palos (forms) such as soleá, bulería, alegrías, seguiriyas, tientos/tangos, fandangos, tarantas, and rumba, each defined by its compás, mood, and traditional melodic/harmonic vocabulary.

Garage rock is a raw, energetic style of rock music that emerged in the mid-1960s from local scenes across North America. Typically performed by amateur or semi-professional teenage bands in basements and suburban garages, the sound is unpolished and immediate, favoring feel over finesse. Its hallmarks include distorted guitars, pounding drums, simple chord progressions (often I–IV–V), prominent Farfisa/Vox organ riffs, and shouted, attitude-heavy vocals. Songs are short, hooky, and driven by rhythmic urgency, with lyrics about teenage love, boredom, rebellion, and swagger. The style became a direct ancestor of proto-punk and punk rock, prized for its do-it-yourself spirit and visceral impact.

House is a dance music genre that emerged in Chicago in the early 1980s, defined by a steady four-on-the-floor kick drum, off-beat hi-hats, soulful or hypnotic vocals, and groove-centric basslines. Typical tempos range from 118–130 BPM, and tracks are structured in DJ-friendly 16–32 bar phrases designed for seamless mixing. Drawing on disco’s celebratory spirit, electro-funk’s drum-machine rigor, and Italo/Hi-NRG’s synth-led sheen, house prioritizes repetition, tension-and-release, and communal energy on the dancefloor. Its sound palette often includes 808/909 drums, sampled or replayed disco/funk elements, filtered loops, piano/organ stabs, and warm, jazzy chords. Over time, house diversified into many substyles—deep house, acid house, French house, tech house, progressive house, and more—yet it remains a global foundation of club culture, known for emphasizing groove, inclusivity, and euphoria.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Psychedelic rock is a style of rock music that seeks to evoke, simulate, or amplify altered states of consciousness. It emphasizes timbral color, textural layering, and extended forms over traditional verse–chorus efficiency. Hallmarks include droning or modal harmonies, jangling or heavily fuzzed guitars, swirling organs or synthesizers, and extensive use of studio effects such as tape delay, reverse tape, phasing, flanging, and Leslie-speaker rotation. Rhythms often loosen into hypnotic vamps and long improvisations, while lyrics tend toward surreal imagery, cosmic themes, and introspection. The sound draws from Indian classical drones and scales, blues and R&B roots, folk lyricism, free-jazz openness, and the burgeoning studio experimentalism of the mid‑1960s. It became a cultural emblem of the counterculture era.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Rumba is an Afro‑Cuban, percussion‑driven song‑and‑dance genre that arose in the port neighborhoods and solares of Havana and Matanzas. It features complex interlocking rhythms played on congas (tumbadora, segundo, quinto), claves, and palitos, with the quinto drum improvising over cyclical patterns. The music is built around the rumba clave (in 3‑2 or 2‑3 orientation), call‑and‑response vocals, and a lead singer who declaims verses followed by catchy coros. Three principal styles exist: yambú (slow, playful), guaguancó (medium, flirtatious, with the iconic "vacunao" gesture in the dance), and columbia (fast, virtuosic, traditionally for solo male dancers). Historically performed with cajones (wooden boxes) when drums were restricted, rumba is a secular, community practice whose poetry, dance, and rhythm encode Afro‑Cuban history and identity. It is distinct from ballroom "rhumba" and from Congolese rumba, both of which were influenced by Cuban music rather than being the same style.