Máximo Records

Arrocha is a romantic, dance-oriented pop style that emerged in the interior of Bahia, Brazil—most notably around Candeias. The name comes from Brazilian Portuguese slang meaning “to hold tight,” which captures the genre’s intimate, slow-to-mid‑tempo embrace on the dance floor. Musically, arrocha blends the sentimental, melodramatic songwriting of brega romântico with rhythmic and timbral touches from Bahia’s axé and the northeastern forró tradition. Smooth synths, electric guitar arpeggios, accordion or keyboard leads, and programmed drums support emotive, melismatic vocals that center on love, longing, jealousy, and reconciliation.

Contemporary R&B is a sleek, modern evolution of rhythm and blues that fuses the emotive vocal traditions of soul and gospel with the songwriting immediacy of pop, the rhythmic vocabulary of hip hop, and polished electronic production. Its hallmarks include melismatic lead vocals, lush stacked harmonies, mid‑tempo grooves or slow jams built on drum-machine patterns and 808 bass, and sophisticated chord colors (maj7, min9, add9). The style spans tender ballads to club‑ready tracks, but consistently centers intimacy, romance, empowerment, and personal reflection in its lyrics. While rooted in classic R&B, it differentiates itself through contemporary sound design, hook‑driven structures, and production aesthetics shaped by post‑disco, boogie, quiet storm, and later hip‑hop and trap rhythms.

Funk is a rhythm-forward African American popular music style that centers on groove, syncopation, and interlocking parts. Rather than emphasizing complex chord progressions, funk builds tight, repetitive vamps that highlight the rhythm section and create an irresistible dance feel. The genre is marked by syncopated drum patterns, melodic yet percussive bass lines, choppy guitar "chanks," punchy horn stabs, call‑and‑response vocals, and a strong backbeat. Funk’s stripped-down harmony, prominent use of the one (accenting the downbeat), and polyrhythmic layering draw deeply from soul, rhythm and blues, jazz, gospel, and African rhythmic traditions. From James Brown’s late-1960s innovations through the expansive P-Funk universe and the slicker sounds of the 1970s and 1980s, funk has continually evolved while seeding countless other genres, from disco and hip hop to house and modern R&B.

Hard trap is a high-octane branch of trap that fuses the halftime bounce and 808-centric weight of hip hop with the sound-design aggression and build–drop architecture of festival EDM. Typically sitting around 145–160 BPM (often 150 BPM in halftime), it features seismic, often distorted 808 subs, razor-edged screech leads borrowed from hardstyle, and explosive, big-room drops. Arrangements emphasize tension-and-release with cinematic risers, snare rolls, and crowd-commanding vocal chops or hype shouts. The result is trap’s swagger scaled up for main stages: mosh-pit energy, punchy drums, and maximalist synth work designed to hit hard on large sound systems.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.