Flower Power Records

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Lo-fi is a music aesthetic and genre defined by an embrace of audible imperfections—tape hiss, clipping, room noise, distorted transients, and uneven performance—that would be treated as errors in high-fidelity recording. Emerging from the DIY ethos of American indie and punk scenes, lo-fi turns budget constraints and home-recording limitations into a signature sound. Songs are often intimate, direct, and unvarnished, prioritizing immediacy and personality over polish. Typical lo-fi recordings use 4-track cassette or similarly modest setups, simple chord progressions, and understated vocals, spanning rock, folk, pop, and experimental approaches while retaining a homemade warmth and nostalgic patina.

Neo-psychedelia is a late-20th-century revival and reinvention of 1960s psychedelic music aesthetics, filtered through post-punk, indie, and experimental sensibilities. It emphasizes hypnotic textures, droning guitars, heavy use of effects (reverb, delay, phasing), analogue organs/synths, and dreamlike or surreal lyricism. Rhythms may draw from motorik and other steady, trance-inducing grooves, while harmony often favors modal colors and repetitive vamps. The style ranges from jangly, melodic songs to dense, feedback-laden soundscapes, and has been highly influential on dream pop, shoegaze, Britpop-adjacent scenes, and modern psych rock.

Psychedelic is an umbrella term for music that seeks to evoke, emulate, or accompany altered states of consciousness through sound, arrangement, and studio technique. It emphasizes timbral color, drones, modal harmony, surreal or mystical lyrics, and immersive production, often using tape manipulation, extended effects, and non‑Western instruments (notably from Indian classical traditions). The result ranges from delicate, dreamlike textures to dense, kaleidoscopic soundscapes intended to expand perception and dissolve conventional song form.

Raga rock is a 1960s-born fusion of Western rock and Indian classical concepts, characterized by sustained drones, modal (non-chordal) harmony, sitar- or sitar-like guitar timbres, and cyclical rhythmic patterns. The style seeks a hypnotic, transcendental feel by borrowing the raga’s emphasis on a single tonal center and ornamental melodic movement rather than functional chord progressions. Signature features include tambura (tanpura) or tambura-like drones, sitar or sitar-emulating electric guitar lines with bends and slides (meend), tabla-inspired grooves alongside a rock backbeat, and psychedelic studio techniques such as tape loops, reverse guitar, and phasing. Lyrically, songs often reference mysticism, meditation, and inner travel, aligning with 1960s countercultural and psychedelic sensibilities.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Drone rock is a strand of experimental/psychedelic rock that foregrounds sustained tones, repetition, and gradual textural change over traditional song structures. It fuses the amplification and band format of rock with the long-form minimalism of drone and the heady atmospherics of psychedelia and space rock. Guitars (often in open tunings) are layered through distortion, feedback, and effects to create dense harmonic beds, while bass and drums may lock into hypnotic ostinatos or recede to leave a hovering, suspended feel. Where noise rock confronts and shoegaze blurs, drone rock stretches time: pieces can drift for many minutes, privileging timbre, overtones, and the psychoacoustic shimmer that emerges when sustained tones interact.