Superkeith Records

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Bedroom pop is an internet-native, DIY strain of pop and indie music characterized by intimate vocals, gentle melodies, and home-recorded production. Artists typically write, record, and mix their songs in domestic spaces using affordable software and minimal gear. Sonically, it blends indie pop and dream pop with lo-fi textures, soft rock chords, and understated electronic beats. The focus is on a confessional, diaristic tone—often whispery or close-mic’d—paired with warm saturation, tape hiss, and nostalgic timbres. Distribution thrives on platforms like YouTube, SoundCloud, and Bandcamp, where self-released tracks can spread virally.

Bit music is a broad term for music built around the sound and constraints of low bit‑depth digital audio, early sound chips, and primitive computer/console hardware. It foregrounds square and pulse waves, noise channels, simple PCM, and the characteristic artifacts of bit‑crushing and low sample rates. While closely related to chiptune, bit music emphasizes the sonic signature of "the bit" itself: 1‑bit beeper techniques, 4/8/16‑bit sample playback, and tracker-based sequencing that exploits extremely limited polyphony and memory. The result is a bright, pixelated timbre that celebrates computational austerity through clever composition tricks, rapid arpeggios, duty‑cycle modulation, and noise percussion.

Bitpop is a pop-oriented offshoot of the chiptune/chipmusic scene that marries hook-driven songwriting with the timbres of vintage 8‑bit and 16‑bit game hardware. Typical sound sources include the pulse, triangle, and noise generators of consoles like the Nintendo Game Boy, NES/Famicom, and Commodore 64 SID, sequenced in trackers and layered with modern drums, bass, guitars, and vocals. The style favors bright, catchy melodies, ultra-quantized rhythms, rapid arpeggios (to imply chords on limited sound chips), and bitcrushed or downsampled textures. Songs usually follow contemporary pop structures (verse–chorus–bridge), aim for danceable tempos, and evoke playful, nostalgic "video‑game" aesthetics while maintaining the polish of modern pop production.

Comedy (as a music genre) comprises songs and recorded pieces designed primarily to make listeners laugh through parody, satire, wordplay, character voices, and situational humor. It often borrows the musical language of whatever is popular at the time—pop, rock, hip hop, folk, musical theatre—then subverts expectations with humorous lyrics, exaggerated performance, and sonic gags. Rooted in vaudeville and music hall traditions, comedy music ranges from novelty songs and topical ditties to elaborate pastiches and narrative sketches. It values comedic timing as much as musical craft, using hooks, rhyme, and arrangement to set up and deliver punchlines while remaining musically engaging.

Dance-pop is a mainstream-oriented pop style built for both radio and the dancefloor. It blends hook-driven songwriting with club-ready rhythms, typically using a steady four-on-the-floor kick, bright synthesizers, and punchy, polished production. Tempos usually sit in the 110–128 BPM range, and arrangements emphasize memorable choruses, clear verses and pre-choruses, and concise structures suitable for radio edits. Compared with club genres like house or techno, dance-pop prioritizes song form, vocal presence, and accessible harmonies, while still retaining an energetic groove. The sound palette often includes layered synths, sampled or electronic drums, tight bass lines, ear-catching toplines, and modern production techniques such as sidechain compression and stacked vocal harmonies.

Electro house is a high-energy branch of house music characterized by distorted, buzzing bass leads, crisp four‑on‑the‑floor drums, and dramatic, festival-ready drops. It typically runs around 125–130 BPM, favoring aggressive, sawtooth-based synth timbres, heavy sidechain compression, and big, riff-like hooks over lush chord progressions. Production emphasizes powerful low-end, gritty midrange textures, noise sweeps and risers, and tightly structured builds and breakdowns that set up explosive drops. While rooted in house and electro traditions, its sound design borrows from techno’s intensity and big beat’s punch, resulting in a bold, modern, and club-focused aesthetic.

Electro-funk is a dance-music style that fuses the syncopated grooves and bass-forward feel of funk with the drum machines, sequencers, and analog synthesizers of early electronic music. It is defined by TR-808 drum programming, robotic textures, vocoder or talkbox vocals, angular synth-bass lines, and sparse, futuristic arrangements designed for breakdancing. Claps often double the snare, off-beat open hi-hats add momentum, and synthetic percussion (cowbells, toms, zaps) punctuates the groove. Compared with boogie/post-disco, electro-funk relies more on machine-driven rhythms than live drums, and it emphasizes minimal, mechanical funk with DJ-friendly structures. Canonical tracks include Afrika Bambaataa & The Soulsonic Force’s “Planet Rock” (1982), Herbie Hancock’s “Rockit” (1983), and Hashim’s “Al-Naafiysh (The Soul)” (1983).

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electropop is a branch of pop music that foregrounds electronic instruments—especially synthesizers, drum machines, and sequencers—to deliver catchy, hook-driven songs. It preserves the verse–pre-chorus–chorus architecture and melodic immediacy of pop while replacing most traditional band instrumentation with programmed rhythms, synthetic bass lines, and glossy textures. The style emphasizes earworm toplines, precise rhythmic grids, and tightly produced arrangements that often highlight contrast between minimal, punchy verses and expansive, anthemic choruses. Timbres range from warm analog pads and arpeggiators reminiscent of the late 1970s/early 1980s to ultra-modern, hyper-detailed sound design, making electropop both retro-leaning and future-facing depending on the artist.

Hyperpop is an internet-native pop movement known for its maximalist sound design, pitch-shifted vocals, and frenetic genre collisions. It exaggerates pop tropes—ultra-bright synths, hard-clipping drums, sugary hooks—then smashes them together with elements of club music, trap, and experimental electronica. The style favors hyper-synthetic timbres, extreme processing (auto‑tune, formant shifting, heavy sidechaining, distortion), and abrupt structural left turns. Lyrically, it swings between irreverent internet humor and disarmingly sincere confessions, often reflecting online identity, queerness, and hyper-modern life. Although diverse, the common thread is a playful, self-aware push of pop to surreal, high-saturation extremes.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Indie rock is a guitar-centered rock music movement defined as much by its independent production and DIY ethos as by specific sonic traits. Early practitioners worked outside major-label systems, distributing music via small labels, college radio, and fanzines, which fostered a culture of experimentation and community. Sonically, indie rock ranges from jangly, melodic songs to abrasive noise-leaning textures, from lo-fi home recordings to meticulously arranged studio works. Hallmarks include inventive song structures, literate or introspective lyrics, and a willingness to blend elements of punk, post-punk, folk rock, and psychedelia. Over time, the term has come to describe both an approach to making music and the broad cluster of styles that grew from the independent rock underground.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Pop punk blends the speed and attitude of punk rock with the melody, hooks, and songcraft of pop. It features bright, concise songs driven by crunchy power-chord guitars, punchy drums, and catchy vocal lines that often favor gang shouts and harmonies. Lyrically, pop punk tends to focus on adolescence, relationships, boredom, suburbia, and self-deprecating humor, delivered with a mix of earnestness and wit. Production ranges from raw and DIY to radio-ready polish, but the core is always immediacy: big choruses, tight structures, and energetic performances.

Pop rock blends the hook-focused immediacy of pop with the instrumentation and drive of rock. It prioritizes catchy melodies, concise song structures, and polished production while retaining guitars, bass, and drums as core elements. Typical pop rock tracks use verse–pre-chorus–chorus forms, strong vocal harmonies, and memorable riffs. The sound ranges from jangly and bright to mildly overdriven and arena-ready, aiming for radio-friendly appeal without abandoning rock’s rhythmic punch.

R&B (Rhythm and Blues) is a vocal- and groove-centered popular music tradition that blends blues tonality, jazz harmony, and gospel-inflected singing with a steady backbeat. It emphasizes expressive lead vocals, call-and-response, lush harmonies, and danceable rhythms. From its 1940s roots in African American communities to its later evolutions, R&B has continually absorbed and reshaped surrounding sounds—from jump blues and swing in the early days to soul, funk, hip hop, and electronic production in the contemporary era. Today, R&B ranges from intimate, slow-burning ballads to club-ready tracks, all tied together by a focus on feel, melody, and vocal performance.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

UK garage is a British evolution of US garage/house that emerged in the mid-to-late 1990s around London’s pirate radio, record shops, and clubs. It is characterized by shuffling, syncopated rhythms, swung hi‑hats, crisp snares, and a pronounced sense of groove at roughly 130–138 BPM. The style blends house’s soulful chords and R&B vocals with jungle/drum & bass sound-system bass weight, often featuring chopped and time‑stretched vocal samples, organ/piano stabs, and warm Rhodes textures. Two major strands formed: 4x4 (straight four-on-the-floor with heavy swing) and 2‑step (broken kick patterns that avoid a constant four-on-the-floor). MC toasting and call‑and‑response vocals became a signature of the scene. Substyles include speed garage (darker, bass‑heavier, often with wobbly LFO bass) and 2‑step (sparser, more syncopated drums). UK garage’s club‑ready energy and vocal sensibility propelled it into the mainstream and laid the groundwork for grime, dubstep, bassline, and UK funky.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.