Bloghouse is a mid-to-late 2000s internet-born strain of electro/house that thrived on MP3 blogs, Hype Machine charts, and MySpace-era sharing.
Sonically it blends distorted, over-compressed electro-house with indie-dance and dance-punk attitude: crunchy saw leads, bit-crushed drums, four-on-the-floor kicks, pumping sidechain, and hyper-edited drops. Bootleg remixes and unofficial edits of indie bands were central, as was a high-energy, party-first approach geared for small clubs and warehouse floors.
Culturally it was anchored by labels like Ed Banger and Kitsuné, a fluorescent “fluoro” aesthetic, and a DIY remix economy where tracks spread virally via blogs rather than traditional promo channels. The result is a loud, fun, irreverent sound that bridged indie scenes and the club mainstream.
Bloghouse emerged as electroclash cooled and as affordable DAWs and file-sharing exploded. French labels (notably Ed Banger) and Parisian parties shaped the distorted, compressed electro-house template, while indie-dance and dance-punk scenes in the US/UK primed audiences for rock-meets-rave energy.
Between 2005 and 2009, MP3 blogs and Hype Machine aggregated remixes and unofficial edits, letting producers bypass traditional label promo. MySpace pages, forum culture, and DJ-centric blogs (e.g., Fluokids, Discobelle, Palms Out) were the distribution and discovery network. The scene’s visual identity—neon colors, pixel fonts, DIY flyers—mirrored its fast, lo-fi audio aesthetics.
Albums and singles by Justice, Digitalism, Boys Noize, MSTRKRFT, Simian Mobile Disco, and The Bloody Beetroots defined the sound: clipped, saturated drums; squelchy basses; and hands-in-the-air drops. Kitsuné compilations and Ed Banger releases traveled globally, while club nights in Paris, London, LA, New York, Sydney, and Milan connected indie bands, blog DJs, and fashion-forward crowds.
As streaming platforms displaced blogs and EDM festivals rose, bloghouse’s rough-and-ready distribution model faded. Its sound morphed into and informed mainstream electro-house and complextro, while many of its key artists pivoted toward techno, electro, or pop-leaning production.
Bloghouse is remembered for collapsing the distance between indie and club culture and for normalizing bootleg remix culture. Periodic nostalgia waves and reissue campaigns highlight its role as a bridge between electroclash, French electro-house, and the EDM boom—an enduring influence on indie dance floors and internet-native dance music communities.