Locura

New Romantic is a British music and fashion movement that crystallized in the early 1980s, pairing sleek, synth-driven new wave/pop with the theatrical flair of glam and art pop. It emphasized lavish, emotive songwriting, danceable rhythms, and a highly stylized visual identity. Sonically, New Romantic records favor analog synthesizers, drum machines, bright chorus-laden guitars, and polished studio production. Lyrically and visually, the movement celebrated escapism, romance, and glamour, often through androgynous, avant-garde fashion that emerged from London club culture (notably the Blitz Club).

New wave is a broad, pop-oriented umbrella for styles that emerged in the mid-to-late 1970s as a sleeker, more melodic outgrowth of punk culture. Initially, the term varied by region: in the United States it was first used by critics and labels (famously Sire Records’ “Don’t Call It Punk” campaign in 1977) to rebrand punk-associated artists with more radio-friendly aesthetics; in the United Kingdom it encompassed a wider constellation of fresh, stylish post-punk-era sounds. Over time, “new wave” became a catch‑all for hooky guitar pop, synth-driven songs, danceable rhythms, and modernist production sensibilities. Sonically, it blends tight, upbeat rhythms (often disco- and reggae-informed), clean chorus/flanger guitars, prominent synthesizers, and concise, hook-led songwriting. Its visual identity—sharp suits, futurist imagery, and fashion-forward presentation—was integral, aligning with the rise of music television and emphasizing art-school wit, irony, and modern urban themes.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

Argentine rock (Rock Nacional) is the Spanish-language rock tradition that emerged in Argentina in the late 1960s. It blended the energy and songcraft of Anglo-American rock and roll with local poetic sensibilities, urban bohemian culture, and distinctive Argentine rhythms and harmony. Across its history, the genre has absorbed folk, blues, psychedelia, progressive rock, new wave, punk, reggae/ska, and pop, while remaining anchored by melodic guitars, expressive vocals, and literate lyrics. Tango’s bittersweet harmonies and the cadences of Argentine folk (chacarera, milonga) subtly inform its phrasing, melodic turns, and lyric tone. The result is a body of music that ranges from intimate and reflective to stadium-sized and anthemic, with a strong emphasis on metaphor-rich storytelling in Rioplatense Spanish.