Betty (Get Money)

Meme rap is an internet-native strain of hip hop that blends humorous, ironic, and highly referential lyrics with trap-leaning beats and low-to-mid budget DIY production. The focus is less on traditional notions of authenticity and more on virality, punchlines, and the rapid-fire circulation of jokes and cultural references. The style treats platforms like YouTube, Vine, SoundCloud, and TikTok as both stage and distribution network. Songs are often built around a single meme, catchphrase, or comedic premise, using exaggerated personas and wink-at-the-camera delivery. While playful on the surface, meme rap can be musically savvy, borrowing current trap, cloud-rap, and internet remix aesthetics to engineer instantly shareable moments.

Minnesota hip hop is the Twin Cities–centered branch of Midwestern rap known for introspective storytelling, community-minded ethos, and a strong independent/DIY backbone. It blends boom-bap drum programming and soulful/jazzy sampling with spoken-word cadences, clean enunciation, and often melodic hooks. Many acts also incorporate live instrumentation—bass, keys, horns, and scratching—reflecting the region’s rich band culture. Lyrically, the style leans toward personal narrative, social observation, vulnerability, and everyday detail rather than overt braggadocio. The scene’s sound and spirit were shaped by local labels and collectives (notably Rhymesayers and Doomtree), all nurtured by Minneapolis’s broader music legacy and communal infrastructure (venues, community radio, record shops, and festivals like Soundset).