Virgin Music US Latin

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Regional mexicano is an umbrella term for traditional and popular Mexican roots styles—such as ranchera, corrido, norteño, banda, mariachi, and newer offshoots—that share storytelling lyrics, dance-friendly rhythms, and distinctive acoustic ensembles. While the industry label coalesced later, its musical DNA goes back to the Mexican Revolution era, when corridos and rancheras crystallized as powerful vehicles for narrative and sentiment. Typical textures range from brass-heavy banda and trumpet–violin mariachi to accordion-led norteño and guitar-forward sierreño, with characteristic rhythms drawn from polka (2/4), waltz (3/4), and huapango. Songs often address love and heartbreak, regional pride, migration, everyday struggles, and, in some cases, outlaw themes (narco-corridos). Harmonies are functional (I–IV–V with secondary dominants and relative minor turns), vocals are expressive with belting and gritos, and arrangements foreground strong melodic hooks supported by tuba, guitarrón, tololoche, or bass-driven grooves.

Sierreño (música sierreña) is an acoustic, guitar‑driven substyle of Regional Mexican music rooted in the mountainous "sierra" regions of northwestern Mexico. It typically features a trio format: a lead requinto guitar playing melodic lines and solos, a 6‑ or 12‑string rhythm guitar providing harmonic drive with vigorous rasgueado strumming, and a bass voice supplied by tololoche (acoustic upright), acoustic/electric bass, or, in modern variants, tuba. Vocals are often delivered in close two‑ or three‑part harmonies, carrying narratives (corridos) and romantic themes (boleros, rancheras). The sound is percussive yet intimate—largely drumless—with tempos ranging from lilting waltzes to polka‑like two‑steps. Contemporary waves ("sierreño con tuba" and urban/crossover forms) expand the palette while preserving the genre’s core string interplay.