Crown Holder Records

Afroswing (often called Afro-bashment) is a UK-born fusion that blends the syncopation and feel-good bounce of afrobeats and dancehall with the cadence and street sensibility of UK rap and grime. It typically sits at a mid‑tempo groove, features warm 808 bass, sparse plucked or mallet-like melodies, and highly singable hooks. Vocals usually mix melodic rap with light Auto-Tune, weaving UK slang, Jamaican patois, and West African pidgin/vernacular into conversational, charismatic lyrics about nightlife, romance, hustle, and identity. The overall mood is bright, accessible, and rhythmically infectious, designed as much for radio and playlists as for clubs.

Dancehall is a Jamaican popular music style built around bass‑heavy, groove‑centric riddims and the vocal art of chatting or singjaying in Jamaican Patois. It emphasizes direct, energetic delivery, call‑and‑response hooks, and a party‑forward attitude, while also leaving space for sharp social commentary and witty wordplay. The genre is fundamentally riddim‑based: producers release instrumental tracks (riddims) that many different vocalists "voice" with their own songs. This culture encourages competitive creativity, rapid evolution of styles, and a constant stream of new versions. Tempos typically sit in the midtempo range, with syncopated kicks and snares and prominent sub‑bass. Since the mid‑1980s, digital drum machines and synths have defined much of dancehall’s sound, though live instrumentation and hybrid production are common too.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

R&B (Rhythm and Blues) is a vocal- and groove-centered popular music tradition that blends blues tonality, jazz harmony, and gospel-inflected singing with a steady backbeat. It emphasizes expressive lead vocals, call-and-response, lush harmonies, and danceable rhythms. From its 1940s roots in African American communities to its later evolutions, R&B has continually absorbed and reshaped surrounding sounds—from jump blues and swing in the early days to soul, funk, hip hop, and electronic production in the contemporary era. Today, R&B ranges from intimate, slow-burning ballads to club-ready tracks, all tied together by a focus on feel, melody, and vocal performance.

Reggae is a popular music genre from Jamaica characterized by a laid-back, syncopated groove, prominent bass lines, and steady offbeat “skank” guitar or keyboard chords. The rhythmic core often emphasizes the third beat in a bar (the “one drop”), creating a spacious, rolling feel that foregrounds bass and drums. Typical instrumentation includes drum kit, electric bass, rhythm and lead guitars, keyboards/organ (notably the Hammond and the percussive "bubble"), and often horn sections. Tempos generally sit around 70–80 BPM (or 140–160 BPM felt in half-time), allowing vocals to breathe and messages to be clearly delivered. Lyrically, reggae ranges from love songs and everyday storytelling to incisive social commentary, resistance, and spirituality, with Rastafarian culture and language (e.g., “I and I”) playing a central role in many classic recordings. Studio production techniques—spring reverbs, tape delays, and creative mixing—became signature elements, especially through dub versions that strip down and reimagine tracks.

UK drill is a dark, hard-edged offshoot of hip hop that emerged in London in the mid‑2010s. It is characterized by sliding 808 basslines, sparse minor‑key melodies, skittering hi‑hat rolls, and heavy, punchy drums programmed in a cold, half‑time groove around 138–144 BPM. Vocals are delivered in deadpan, menacing flows that draw on London road slang and, at times, Jamaican patois cadences. Lyrical themes often depict street realities, territoriality, and social pressure, set against an austere, cinematic soundscape. The genre’s sound design emphasizes tension—detuned pianos, eerie pads, choral stabs, and dissonant textures—while maintaining a head‑nodding bounce that makes it club‑potent despite its bleak tone. Developed by crews across South and East London, UK drill translated the template of Chicago drill through the lens of grime and UK road rap, becoming a globally influential style that reshaped drill scenes from New York to Sydney.