Marylebone Records

Drill is a subgenre of hip hop that emerged on Chicago’s South Side in the early 2010s. It is defined by stark, menacing production; booming 808 sub‑bass with frequent pitch slides; skittering hi‑hats; and sparse, minor‑key melodies built from pianos, synth pads, strings, bells, or eerie soundscapes. Vocals are typically deadpan or urgent, with ad‑libs punctuating lines. Lyrically, drill foregrounds raw street reportage—survival, trauma, crews, and contested territory—often delivered with bleak realism. Tempos in original Chicago drill tend to sit around 60–75 BPM (often felt in double‑time), while later UK and New York scenes adopt 130–145 BPM grids with off‑kilter snare placement and distinctive sliding 808 patterns. The overall aesthetic prioritizes weighty low end, rhythmic tension, and an uncompromising mood.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.

Shoegaze is a subgenre of alternative rock characterized by dense, immersive walls of guitar sound, heavily layered effects, and vocals that blend into the mix as another texture rather than a focal point. Typically mid-tempo and enveloping, it emphasizes timbre, atmosphere, and harmonic color over riff-driven hooks. Reverb, delay, chorus, tremolo, fuzz, and pitch-bending create a blurred, dreamlike quality—often described as a "wash"—while bass and drums provide a steady, understated foundation. The style emerged in the United Kingdom in the late 1980s; the term "shoegaze" was coined by the British press, referencing performers’ tendency to look down at their pedalboards during live shows.

Trap is a subgenre of hip hop that emerged from the Southern United States, defined by half-time grooves, ominous minor-key melodies, and the heavy use of 808 sub-bass. The style is characterized by rapid, syncopated hi-hat rolls, crisp rimshot/clap on the backbeat, and cinematic textures that convey tension and grit. Lyrically, it centers on street economies, survival, ambition, and introspection, with ad-libs used as percussive punctuation. Production is typically minimal but hard-hitting: layered 808s, sparse piano or bell motifs, dark pads, and occasional orchestral or choir samples. Vocals range from gravelly, staccato deliveries to melodic, Auto-Tuned flows, often using triplet cadences.

UK drill is a dark, hard-edged offshoot of hip hop that emerged in London in the mid‑2010s. It is characterized by sliding 808 basslines, sparse minor‑key melodies, skittering hi‑hat rolls, and heavy, punchy drums programmed in a cold, half‑time groove around 138–144 BPM. Vocals are delivered in deadpan, menacing flows that draw on London road slang and, at times, Jamaican patois cadences. Lyrical themes often depict street realities, territoriality, and social pressure, set against an austere, cinematic soundscape. The genre’s sound design emphasizes tension—detuned pianos, eerie pads, choral stabs, and dissonant textures—while maintaining a head‑nodding bounce that makes it club‑potent despite its bleak tone. Developed by crews across South and East London, UK drill translated the template of Chicago drill through the lens of grime and UK road rap, becoming a globally influential style that reshaped drill scenes from New York to Sydney.

Indie (short for “independent”) began as music made and released outside the major-label system, where a DIY ethos shaped everything from songwriting and recording to artwork and touring. As a sound, indie is eclectic but often features jangly or overdriven guitars, intimate or understated vocals, melodic basslines, and unvarnished production that foregrounds authenticity over gloss. It spans rock, pop, and folk while welcoming electronic textures and lo‑fi aesthetics. Lyrics typically focus on personal observation, small details, and wry self-awareness rather than overt virtuosity or spectacle. Beyond style, indie describes a culture: small labels and stores, college/alternative radio, fanzines/blogs, community venues, and scenes that value experimentation, individuality, and artistic control.

Rap is a vocal music style built on the rhythmic, rhymed, and often improvised spoken delivery of lyrics over a beat. It emphasizes flow, cadence, wordplay, and narrative, and is commonly performed over sampled or programmed drum patterns and loops. Emerging from block parties and sound-system culture in the Bronx, New York City, rap became the core vocal expression of hip hop culture alongside DJing, breakdancing, and graffiti. While it is closely linked to hip hop, rap as a technique and genre has also crossed into pop, rock, electronic, and global regional scenes. Musically, rap favors strong drum grooves (breakbeats, 808 patterns), sparse harmony, and loop-based structures that foreground the MC’s voice. Lyrically, it spans party chants and battle brags to intricate internal rhymes, social commentary, reportage, and autobiography.

Afrobeats (plural) is a contemporary West African pop umbrella that blends indigenous Nigerian and Ghanaian rhythms with global Black music—especially dancehall, hip hop, R&B, and highlife. Typical tracks sit in the mid‑tempo 95–115 BPM range and feature syncopated, polyrhythmic drum programming (shakers, rimshots, congas, talking drum), rubbery sub‑bass lines, bright synths, and guitar licks that recall highlife. Vocals are melodic and hook‑driven, often delivered in a fluid mix of English, Nigerian Pidgin, Yoruba, Twi, or other local languages, with call‑and‑response refrains tailored for dance floors. Distinct from Fela Kuti’s Afrobeat (singular), Afrobeats prioritizes songcraft, club‑ready grooves, and pop structures. It travels easily across diasporas, seamlessly absorbing UK club influences and Caribbean cadence while maintaining unmistakably West African rhythmic DNA.

Nu gaze (often styled "nugaze") is a 21st‑century revival and modernization of classic shoegaze aesthetics. It preserves the genre’s hallmark blankets of overdriven guitars, blurred vocals, and swirling reverb/delay, but folds in cleaner indie-rock songcraft, post-rock dynamics, and contemporary production—often including synth pads, drum programming, and tighter low-end. Compared with 1990s shoegaze, nu gaze typically presents brighter mixes, crisper transients, and pop-leaning hooks while retaining an enveloping, dreamy atmosphere.