Warner Music México

Alternative rock is a broad umbrella for guitar-based rock that emerged from the independent and college-radio scenes as a counterpoint to mainstream, commercial rock. It blends the energy and ethos of punk with the textural and songwriting experiments of post-punk, new wave, jangle pop, and noise rock, often foregrounding introspective or socially aware lyrics. Across its many strains—from the melodic minimalism of college rock to the loud-quiet-loud dynamics of grunge and the artful experimentation of Radiohead-era modernism—alternative rock prioritizes authenticity, sonic individuality, and a do-it-yourself approach. Its sound ranges from chiming, chorus-laden clean guitars to abrasive distortion and feedback, supported by straightforward rock rhythms or off-kilter grooves, and production that can be either raw and live-sounding or polished yet unconventional.

Bachata is a guitar-driven popular music and dance style that originated in the Dominican Republic. It blends the romantic lyricism and harmonic language of bolero with rhythmic accents and dance energy connected to Dominican merengue and Afro-Caribbean son traditions. The classic ensemble features a lead guitar (requinto), rhythm guitar, bass, bongos, and güira. Typical songs are in 4/4 time with syncopated bongo martillos and a steady güira pattern, while the guitars alternate arpeggios, bachata rasgueos, and melodic fills. Lyrically, bachata is renowned for amargue (bitterness)—poignant narratives of love, longing, heartbreak, and desire—though modern variants also embrace flirtation and celebration. Since the 1990s, "bachata romántica" and 2000s urban/pop bachata have expanded the sound with electric guitars, keyboards, R&B harmonies, and pop structures, taking the genre from a once-marginalized style to a global Latin pop mainstay.

Latin (as a genre label) is a broad umbrella used by the recording industry to categorize popular music rooted in Latin America, the Caribbean, and the Iberian world, often characterized by syncopated Afro-diasporic rhythms, dance-forward grooves, and lyrics primarily in Spanish or Portuguese. As a marketplace category that took shape in the mid-20th century United States, it gathers diverse traditions—Afro-Cuban, Brazilian, Mexican, and Caribbean styles—into a shared space. In practice, "Latin" spans everything from big-band mambo and bolero ballads to contemporary pop, rock, hip hop, and dance fusions produced by artists of Latin American heritage.

Latin ballad (balada romántica) is a romantic, slow-tempo pop song style that emerged across Latin America in the 1960s, blending the melodic intimacy of the Cuban bolero with the orchestral sweep and songcraft of European (especially Italian and Spanish) ballads. Its hallmarks are emotive lead vocals, lush string or keyboard arrangements, clear verse–pre‑chorus–chorus structures, and lyrics centered on love, longing, heartbreak, and reconciliation. Songs often sit around 60–90 BPM, use diatonic pop progressions with tasteful modulations, and may feature a climactic key change to heighten drama. The genre became a radio mainstay and a soundtrack to telenovelas, shaping the sound of Latin popular music for decades and influencing salsa romántica, grupera, and modern Latin pop balladry.

Latin pop is mainstream pop music performed primarily in Spanish (and sometimes Portuguese) that blends contemporary pop songwriting with Latin American and Iberian rhythms, harmonies, and vocal stylings. It typically features verse–pre-chorus–chorus forms, catchy hooks, polished production, and a balance between rhythmic drive and romantic lyric themes. Classic Latin pop often leans on bolero- and ballad-informed melodies and soft-rock textures, while modern Latin pop readily incorporates dance-pop, electronic, and urbano elements (such as reggaeton-influenced grooves) without losing its sing-along pop core.

Latin rock blends the instrumentation and attitude of rock with Afro‑Latin and Caribbean rhythms, percussion, and song forms. Typical bands combine electric guitars, bass, and drum kit with congas, bongos, timbales, and hand percussion, creating a driving, danceable groove grounded in the clave. Vocals may be in Spanish, Portuguese, Spanglish, or English, and lyrics range from love songs and urban life to social and political commentary. Harmonically, Latin rock draws from blues/rock progressions but frequently incorporates modal colors (Dorian, Mixolydian) and montuno‑style vamps borrowed from salsa and Afro‑Cuban traditions. The result sits comfortably between club‑ready rhythm and arena‑sized rock energy.

Corrido is a Mexican narrative ballad tradition that tells real or imagined stories about heroes, outlaws, battles, tragedies, and contemporary events. It is strophic, usually built from octosyllabic lines organized into quatrains with assonant rhyme, and features a declamatory vocal delivery designed to make the storyline clear. Musically, corridos are commonly set to dance-derived rhythms such as polka in 2/4 or waltz in 3/4, reflecting 19th‑century European influences absorbed in northern Mexico. They are performed by different ensembles—most famously norteño groups with accordion and bajo sexto, mariachi with violins and trumpets, or banda with brass and tuba—yet the poetic form and storytelling remain central. Typical corridos open with a saludo (greeting/announcement), present the narrative in chronological episodes rich with names, places, and dates, and close with a despedida (farewell or moral). Modern variants include narcocorridos and, more recently, corridos tumbados that fuse the narrative form with contemporary urban and trap aesthetics.

Cumbia is a syncretic dance-music tradition from Colombia’s Caribbean coast that blends African rhythmic heritage, Indigenous (especially gaita flute) melodic practice, and Spanish colonial instrumentation and forms. Traditionally performed in a moderate 2/4 (often felt in 4/4 today), it features interlocking hand-drum parts (tambora, alegre, llamador), guacharaca or maracas for steady texture, and long cane flutes (gaita hembra and gaita macho) carrying call-and-response melodies. As it spread in the 20th century, orchestras and dance bands added accordion, horns, piano, bass, and later electric guitar and synthesizers, creating urban and pan–Latin American variants. Harmonically simple and rhythm-forward, cumbia places groove, ostinati, and vocal refrains at the center, making it both ceremonial in origin and enduringly popular on social dance floors across the Americas.

Cumbia mexicana is the Mexican adaptation of Colombian cumbia, reshaped by local tropical orchestras, border accordion traditions, and urban DJ (sonidero) culture. It typically features a steady 2/4 cumbia groove, melodic accordion or organ riffs, bright brass lines, and romantic or festive lyrics. Over time it diversified into regional styles such as cumbia sonidera (Mexico City), cumbia norteña (northern Mexico with accordion-driven arrangements), and the slowed-down cumbia rebajada (Monterrey DJ culture), while also crossing over into grupera and banda contexts. Today it is a cornerstone of Mexico’s popular dance music, equally at home in neighborhood parties, massive sonidero sound-system dances, and pop collaborations.

Huapango is a Mexican folk genre and dance whose heartbeat is the sesquialtera: a lively alternation and superposition of 6/8 and 3/4 meters that fuels foot-stomping zapateado on a wooden tarima. It is especially associated with the Huasteca region (Hidalgo, San Luis Potosí, Veracruz, Tamaulipas, Querétaro, and Puebla) and features small string ensembles. The classic Huasteco lineup is a virtuosic lead violin, jarana huasteca (a small, high-pitched rhythm guitar), and the deeper-voiced guitarra quinta huapanguera. Singing frequently employs ornamental falsetto, improvised verses, and playful call-and-response. Beyond the Huasteca, there are related variants—huapango arribeño in the Sierra Gorda, mariachi-styled huapangos, and norteño huapangos—that adapt the core rhythmic feel to different regional ensembles and repertoires.

Norteño (música norteña) is a Mexican regional style built around the bright timbre of the diatonic button accordion and the driving strum of the bajo sexto. Rooted in borderland dance music, it blends Central European polka, waltz, and schottische rhythms with Mexican corrido storytelling and ranchera songcraft. Characterized by brisk 2/4 polkas and lilting 3/4 waltzes, norteño songs range from narrative corridos about migration and everyday struggles to romantic ballads and party tunes. Traditional ensembles used tololoche (upright bass) and snare, while modern groups often add electric bass, full drum kits, and occasionally tenor sax (in the norteño-sax substyle) or tuba (in norteño-banda). The result is a dance-forward, story-rich music that bridges rural and urban audiences on both sides of the U.S.–Mexico border.

Polka is a lively Central European couple dance and musical style in a brisk 2/4 meter, characterized by its buoyant “oom‑pah” bass-chord accompaniment and bright, diatonic melodies. Originating in Bohemia (today’s Czech Republic) in the early 19th century, it quickly became a pan-European craze before taking root across immigrant communities in the Americas. Ensembles typically feature accordion or button box/concertina, clarinet or saxophone, trumpets/trombone, tuba or string bass, and drum kit, with regional variants highlighting different lead voices and rhythmic feels. While the classical ballroom tradition codified polka into formal strains (often AABB with a contrasting trio), folk and popular styles favor singable tunes, simple I–IV–V harmonies, and tempos commonly around 115–135 BPM, inviting upbeat social dancing and communal celebration.

Ranchera is a traditional Mexican song style rooted in rural life, love, patriotism, and everyday stoicism. It is most commonly performed with a mariachi ensemble featuring violins, trumpets, vihuela, and guitarrón, though solo voice and guitar or accordion-led groups also appear. Musically, rancheras are strophic songs with memorable, singable melodies and straightforward harmony (often I–IV–V with occasional secondary dominants). Rhythms alternate between 3/4 (vals ranchero), 2/4 (polka-like), and 4/4 (march-like) feels. Vocal delivery is passionate and ornamented, frequently using belting, slides, and the characteristic grito (a cathartic shout) to heighten emotion. Lyrically, rancheras deal with romance, heartbreak, longing, pride in the homeland, and the dignity and hardships of rural life. They are a pillar of regional Mexican music and a cultural emblem within and beyond Mexico.

Reggaeton is a contemporary urban dance music that blends the dembow rhythm of Jamaican dancehall with hip hop’s MC culture and Caribbean–Latin melodic sensibilities. Its hallmark is the propulsive, syncopated “dembow” drum pattern, typically around 85–100 BPM (often felt in half-time), which powers energetic verses and catchy, sung hooks. Lyrically, reggaeton is most often in Spanish or Spanglish and centers on dance, nightlife, flirtation, romance, and street life, with a performance style that alternates between rapped bars and melodic chorus lines. Production emphasizes tight, punchy drums, rolling 808 sub-bass, percussive plucks or stabs, and bright, hook-forward toplines—crafted for the club and tailored for crowd participation and perreo.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.