San Louis Records

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Black metal is a form of extreme metal defined by fast tempos, tremolo‑picked guitar lines, blast‑beat drumming, shrieked or rasped vocals, and a deliberately raw, icy production aesthetic. Harmonically, it favors minor and modal collections (especially Aeolian and Phrygian), open-string drones, parallel fifths and fourths, tritones, and sparse or suspended chord voicings over blues-derived harmony. Arrangements often employ layered guitars, long-form song structures, and enveloping reverb to create a bleak, otherworldly atmosphere. The genre’s visual and thematic language is equally distinctive: corpse paint, monochrome artwork, and lyrics exploring anti-dogma, nature, pagan myth, cosmic nihilism, and misanthropy. While some scenes have been associated with controversy and extremism, the musical identity centers on sound, atmosphere, and aesthetics rather than any single ideology.

Dark ambient is a subgenre of ambient music that emphasizes ominous, brooding atmospheres, sub-bass rumbles, and textural noise over melody and rhythm. It often evokes feelings of isolation, cosmic dread, sanctified ritual, or post-industrial decay, prioritizing mood and immersion above traditional song structure. Typical sound design includes layered drones, heavily processed field recordings, metallic resonances, dissonant tone clusters, and cavernous reverbs. The music tends to evolve slowly over long durations, with subtle timbral shifts and spectral motion substituting for harmonic progression or beat-driven momentum.

Hip hop is a cultural and musical movement that emerged from Black, Latino, and Caribbean communities, centering around rapping (MCing), DJing/turntablism, sampling-based production, and rhythmic speech over beats. It prioritizes groove, wordplay, and storytelling, often reflecting the social realities of urban life. Musically, hip hop is built on drum-centric rhythms (from breakbeats to 808 patterns), looped samples, and bass-forward mixes. Lyrically, it ranges from party anthems and braggadocio to political commentary and intricate poetic forms, with flow, cadence, and rhyme density as core expressive tools. Beyond music, hip hop encompasses a broader culture, historically intertwined with graffiti, b-boying/b-girling (breakdance), fashion, and street entrepreneurship, making it both an art form and a global social language.

Phonk is a dark, sample-heavy microgenre of hip hop and trap that resurrects the gritty aesthetics of 1990s Memphis rap. It blends chopped-and-screwed vocals, ominous minor-key loops, lo‑fi textures, and overdriven 808s to create a woozy, menacing atmosphere. While early phonk leaned on slowed vocal samples and cassette‑era grit, a later offshoot known as drift phonk foregrounded hard‑clipping 808 bass and bright cowbell patterns at faster tempos, becoming synonymous with car/drift videos and social media virality. Across its variants, phonk is united by retro Southern rap DNA, tape‑worn sonics, and an underground, DIY producer culture.

Punk rap is a fusion of hip hop and the ethos, speed, and abrasion of punk. It blends shouted or barked vocal delivery, short song structures, and a confrontational DIY attitude with 808-heavy beats, blown-out distortion, and noise-forward sound design. While earlier hip hop had punk energy, punk rap in the 2010s crystallized a distinctly harsher aesthetic: clipped mixes, distorted 808s, industrial textures, and mosh-ready rhythms. The result is music that feels immediate, cathartic, and physical—designed for small rooms, big PA systems, and explosive live shows.

Slushwave is a vaporwave-derived microgenre that stretches samples and synth textures into foggy, glacial soundscapes. Tracks are typically very slow, drenched in reverb and delay, and layered with tape hiss, vinyl crackle, and other lo‑fi artifacts to create an enveloping, dreamlike ambience. Rather than the chopped, ironic collage associated with early vaporwave, slushwave favors long pads, smeared chords, and minimal or absent percussion. When drums appear, they are subdued and distant. The genre often draws from new age, city pop, smooth jazz, and soft adult‑contemporary sources, pitching them down and elongating them into warm, melancholic drones that evoke late‑night memory, urban solitude, and liminal spaces.

Vaporwave is an internet-born microgenre and visual aesthetic that repurposes late‑20th‑century commercial sound—mu zak, smooth jazz, soft rock, synth‑pop, city pop, and corporate training tapes—into hazy, slowed, and looped collages. Its sound foregrounds pitched‑down samples, heavy reverb, tape hiss, vinyl crackle, and dreamy pads to evoke a mood between satire and sincere nostalgia. Beyond music, vaporwave is inseparable from its graphic language: Greco‑Roman busts, Japanese text, retro operating systems, chrome logos, palm trees, neon gradients, and “mall culture” architecture. The result feels like a haunted shopping mall: part critique of consumer capitalism, part wistful memory of media and retail spaces from the 1980s–2000s. Tempos are typically slow (roughly 60–90 BPM), harmonies tend toward lush seventh and extended chords, and rhythms range from barely perceptible loops to minimal, gated drum programming. Many tracks are short, vignette‑like studies in texture and mood.