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Warner Music Africa
South Africa
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Amapiano
Amapiano is a South African house offshoot defined by deep, airy pads, jazzy chord voicings, and the signature "log drum" bass that carves syncopated, percussive patterns through the low end. Emerging from Gauteng townships, it favors mid-tempo grooves (typically 108–114 BPM), minimal four-on-the-floor kicks, and richly layered percussion—shakers, congas, rimshots—leaving generous space for melodic piano riffs and soulful vocals. The overall mood is warm, hypnotic, and communal, designed as much for social spaces and dance circles as for late-night listening. Amapiano marries the street-level grit and swing of kwaito and Pretoria’s bacardi house with the smoothness of deep house and the harmonic language of jazz, resulting in a style that is both understated and irresistibly danceable.
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Bongo Flava
Bongo flava is the Tanzanian strain of hip hop/R&B-inflected pop that foregrounds Swahili lyrics, smooth melodies, and dancehall-derived grooves. The name combines “Bongo” (slang for Dar es Salaam and, more broadly, Tanzania—literally “brains,” hinting at street smarts) and “flava” (“flavor”), signaling a distinctly local take on global urban music. Stylistically, it blends mid‑tempo hip hop beats, R&B harmonies, dancehall riddims, and East African musical DNA—from taarab’s string-and-accordion textures to the guitar-led lilt of Congolese rumba/soukous and Tanzania’s own muziki wa dansi. Themes often address love, aspiration, social commentary, and everyday hustle, delivered through a sing‑rap approach that makes the genre catchy, conversational, and danceable.
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Artists
Derulo, Jason
Joeboy
Toss
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