Megaphone

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Space music is an ambient-leaning form of electronic and acoustic soundscaping designed to evoke vastness, weightlessness, and the mystery of the cosmos. It favors long, slowly evolving textures, deep drones, and luminous harmonies over conventional song structure, rhythm, or melody. The style grew around sustained synthesizer pads, sequencer patterns, and expansive reverberation, often integrating field recordings or processed acoustic instruments. Whether contemplative or awe‑struck, its intent is to transport the listener into a spacious, imaginal soundfield—akin to drifting through celestial environments and deep time.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Organic electronic is a downtempo, groove‑driven branch of electronic music that blends acoustic and world instruments with modern production. Typically sitting around 100–115 BPM, it favors hand percussion, mallets, strings, winds, and field recordings over hard-edged drum machines. The result is a warm, tactile sound where shakers, frame drums, and ethnic instruments (such as oud, kora, saz, flutes, or kalimba) weave through gentle synth pads and understated basslines. Melodic language often leans on modal colors (Dorian, Phrygian, Mixolydian) and drone‑like sustains, creating a hypnotic, earthy atmosphere. Born from bohemian club culture and outdoor gatherings, the style emphasizes long, evolving arrangements, subtle crescendos, and humanized timing—music equally at home on intimate dancefloors, sunset sets, and mindful listening contexts.