The Colour Inverted Records

Alternative pop is a strand of pop music that keeps the melodic accessibility of mainstream pop while foregrounding unconventional songwriting, left‑field production, and an indie or art‑driven sensibility. It often blends acoustic and electronic timbres, juxtaposes intimate vocals with textural sound design, and favors mood, concept, and experimentation over radio‑formula structures. Hooks remain central, but they may sit within atypical forms, lo‑fi palettes, off‑kilter rhythms, or cinematic arrangements. Lyrically, alternative pop tends toward introspection, ambiguity, and subcultural reference points, addressing identity, technology, and contemporary alienation as frequently as classic pop themes like romance.

Krautrock is an experimental form of rock that emerged in late-1960s West Germany, characterized by hypnotic repetition, long-form structures, and a forward-looking embrace of electronics and studio experimentation. It typically features a steady, driving 4/4 “motorik” beat, circular bass ostinatos, sparse harmonic movement, and textural layering that draws from minimalism, free improvisation, and avant-garde composition. Rather than virtuosic solos, the emphasis is on collective groove, trance-inducing momentum, and timbral exploration. The sound ranges from raw, percussive jams to spacious, cosmic electronics, often eschewing conventional Anglo-American blues forms in favor of a distinctly European modernist aesthetic.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Folk pop is a commercially friendly blend of traditional folk sensibilities and modern pop songwriting. It preserves the acoustic instrumentation, close harmonies, and storytelling of folk while adopting pop structures, memorable hooks, and radio-ready production. The genre is marked by clear vocals, singalong choruses, and warm, organic textures built around acoustic guitar, light percussion, and sometimes banjo, mandolin, or strings. Lyrically it is personal and narrative-driven, often touching on love, memory, place, and everyday life in a direct and relatable way.

Horror synth is a dark, cinematic electronic style that draws heavily from 1970s–1980s horror film scores and analog synthesizer aesthetics. It emphasizes ominous arpeggios, minor-key ostinati, and brooding pads that evoke suspense, dread, and retro VHS-era atmosphere. While it overlaps with synthwave, horror synth is noticeably darker and more aggressive, often incorporating industrial textures, dissonant intervals, and sound-design cues taken from classic slasher and giallo soundtracks. The music typically features vintage drum machine grooves, tape-like saturation, and motif-driven themes that feel like cues to an unseen film.

Indie pop is a melodic, DIY-rooted branch of alternative music that blends the immediacy of pop songwriting with the independence and aesthetics of underground scenes. It typically features jangly, clean-toned guitars, tuneful bass lines, compact song structures, and intimate, literate lyrics that balance sweetness with subtle melancholy. The sound often leans toward bright chord progressions, earworm choruses, and understated production, favoring charm and personality over gloss. Culturally, indie pop is tied to small labels, fanzines, and community radio, with influential scenes and imprints such as Postcard, Sarah, and Creation laying the groundwork for its global diffusion.

Piano rock is a subgenre of rock in which the acoustic or electric piano is the primary lead instrument, often taking the role that electric guitar plays in most rock bands. It combines rock’s backbeat and energy with piano-centered songwriting, chordal grooves, and melodic hooks. The style ranges from high-energy, boogie-woogie–influenced rock and roll to lush, pop-leaning ballads and introspective singer‑songwriter material. Arrangements typically feature a rock rhythm section (drums and bass) supporting rhythmic left-hand figures and hook-driven right-hand motifs, with guitars and keyboards used as color rather than the central focus. Lyrically, piano rock often emphasizes storytelling, romance, nostalgia, and personal reflection, though anthemic and stadium-sized choruses are also common. Its sound world bridges the soulful harmonies of blues and gospel with the accessible craft of pop rock.

Pop is a broad, hook-driven style of popular music designed for wide appeal. It emphasizes memorable melodies, concise song structures, polished vocals, and production intended for radio, charts, and mass media. While pop continually absorbs elements from other styles, its core remains singable choruses, accessible harmonies, and rhythmic clarity. Typical forms include verse–pre-chorus–chorus, frequent use of bridges and middle-eights, and ear-catching intros and outros. Pop is not defined by a single instrumentation. It flexibly incorporates acoustic and electric instruments, drum machines, synthesizers, and increasingly digital production techniques, always in service of the song and the hook.

Synth-pop is a pop-oriented style that foregrounds the synthesizer as its primary instrument, often paired with drum machines and sequencers. It favors clean, melodic hooks, concise song structures, and a sleek, modernist sound that ranges from cool and minimal to lush and romantic. Emerging at the turn of the 1980s from the UK new wave and post-punk scenes, synth-pop leveraged affordable analog and then digital keyboards to bring electronic textures into the mainstream. Its sonic palette includes arpeggiated basslines, shimmering pads, bright leads, gated or machine-driven drums, and polished vocals that convey both futuristic detachment and emotional immediacy.

Synthwave is a retro-futurist electronic genre that revives and reimagines the sound, texture, and visual culture of 1980s film scores, television themes, arcade games, and synth-pop. Characterized by analog-style synthesizers, arpeggiated basslines, neon-soaked melodies, and gated-reverb drums, it blends nostalgia with cinematic drama. Substyles include the uplifting, driving "outrun" sound, the softer and romantic "dreamwave/chillsynth," and the heavier, horror-tinged "darksynth." Typical sound palettes reference instruments like the Roland Juno series, Yamaha DX7, Oberheim and Prophet polysynths, with drum machines such as the LinnDrum, TR-707, and 909 (or their modern emulations).

Soundtrack is music created to accompany and enhance visual media such as film, television, and video games. It includes original scores (instrumental or vocal music composed specifically for the picture) and, at times, curated compilations of pre-existing songs. Stylistically, soundtrack is a meta-genre that can encompass orchestral symphonic writing, jazz, electronic and synth-driven textures, choral forces, popular song, and experimental sound design. Its defining trait is functional storytelling: themes, motifs, harmony, rhythm, and timbre are shaped by narrative needs, character psychology, pacing, and editing. Common features include leitmotifs for characters or ideas, modular cues that can be edited to picture, dynamic orchestration for dramatic range, and production approaches that sit well under dialogue and sound effects. Because it must synchronize to picture, soundtrack often uses clear dramatic arcs, tempo maps, and hit points.

Alternative is an umbrella term for non-mainstream popular music that grew out of independent and college-radio scenes. It emphasizes artistic autonomy, eclectic influences, and a willingness to subvert commercial formulas. Sonically, alternative often blends the raw immediacy of punk with the mood and texture of post-punk and new wave, adding elements from folk, noise, garage, and experimental rock. While guitars, bass, and drums are typical, production ranges from lo-fi to stadium-ready, and lyrics tend toward introspection, social critique, or surreal storytelling. Over time, “alternative” became both a cultural stance and a market category, spawning numerous substyles (alternative rock, alternative hip hop, alternative pop, etc.) and moving from underground circuits to mainstream prominence in the 1990s.

Synthesizer (as a genre tag) refers to music that foregrounds the electronic synthesizer as the primary sound source, celebrating timbre design, sequenced patterns, and the tactile possibilities of analog and digital electronics. It spans from early modular explorations and Moog/Buchla demonstrations to Berlin School sequences, space-age textures, and virtuosic keyboard reinterpretations of classical and popular repertoire. Emphasis is placed on sound design (oscillators, filters, envelopes, modulation), repeating motifs, and textural development, often with minimal lyrics or none at all. While the instrument is used across countless styles, the "synthesizer" category highlights works where the identity, techniques, and sonorities of the synth itself are the core aesthetic focus.