Verity Records

Christmas music is a body of sacred and secular repertoire associated with the celebration of Christmas and the winter season. It spans medieval carols, liturgical hymns, and oratorios through to 20th‑century Tin Pan Alley standards, crooner ballads, jazz‑swing arrangements, pop hits, gospel renditions, and contemporary acoustic or R&B interpretations. Stylistically it is diverse but often shares warm, nostalgic melodies, memorable choruses, and lyrics that reference the Nativity story, peace and goodwill, family gatherings, winter imagery, and figures like Santa Claus. Sleigh bells, choirs, strings, brass, and glockenspiel/celesta are common coloristic touches, while harmony ranges from simple I–IV–V progressions to richer jazz voicings. Its seasonal recurrence has made it a cultural tradition that reappears annually across radio, streaming, film, advertising, and public spaces.

Contemporary gospel is a modern form of gospel music that fuses the traditional message and church-rooted call-and-response of Black gospel with contemporary production and mainstream styles such as R&B, soul, pop, funk, rock, and later hip hop. It is characterized by rich vocal harmony (soloists, ensembles, and mass choirs), groove-forward rhythm sections, sophisticated keyboard-led harmony (piano, organ, Rhodes), dynamic modulations and extended vamp sections, and lyrics centered on praise, worship, testimony, and encouragement. Compared to traditional black gospel, contemporary gospel typically features sleeker studio production, radio-oriented song forms, and a broader palette of modern rhythms and textures.

Crunk is a high-energy substyle of Southern hip hop built for clubs, arenas, and call-and-response crowd participation. It emphasizes booming 808 kick drums, aggressive snare/clap backbeats, and simple, chant-like hooks delivered by a lead rapper and a hypeman or group vocals. The production is stark and percussive: sub-bass 808s, handclaps, clattering hi-hats, and brash synth stabs or brass hits carry most of the weight, with very little harmonic movement. Tempos typically sit around 70–80 BPM in half-time (or 140–160 BPM double-time), creating a stomping, anthemic feel. Lyrically, crunk focuses on amping the crowd—party commands, fight music, and swagger—more than narrative storytelling. The word “crunk,” a Southern slang blend of “crazy” and “drunk,” reflects its rowdy, cathartic intent.

Dance-pop is a mainstream-oriented pop style built for both radio and the dancefloor. It blends hook-driven songwriting with club-ready rhythms, typically using a steady four-on-the-floor kick, bright synthesizers, and punchy, polished production. Tempos usually sit in the 110–128 BPM range, and arrangements emphasize memorable choruses, clear verses and pre-choruses, and concise structures suitable for radio edits. Compared with club genres like house or techno, dance-pop prioritizes song form, vocal presence, and accessible harmonies, while still retaining an energetic groove. The sound palette often includes layered synths, sampled or electronic drums, tight bass lines, ear-catching toplines, and modern production techniques such as sidechain compression and stacked vocal harmonies.

Gospel is a family of Christian sacred music that emerged from African‑American church traditions in the United States. It centers the voice, communal participation, and a message of faith, hope, and testimony. Musically, gospel is characterized by call‑and‑response, powerful lead vocals answered by choirs, rich harmonies, handclaps, and a propulsive backbeat or 12/8 shuffle. Typical ensembles include voice, piano or Hammond organ, drums, bass, and guitar, with occasional horns. Harmonically it blends simple I–IV–V frameworks with blues inflections and sophisticated chord extensions, turnarounds, and modulations that heighten emotional intensity. The genre encompasses several streams, notably traditional Black gospel, Southern (white) gospel rooted in shape‑note singing, and contemporary/urban gospel that integrates R&B, soul, and hip‑hop. Its sound and spirit have profoundly influenced American popular music—from soul and R&B to rock and roll.

R&B (Rhythm and Blues) is a vocal- and groove-centered popular music tradition that blends blues tonality, jazz harmony, and gospel-inflected singing with a steady backbeat. It emphasizes expressive lead vocals, call-and-response, lush harmonies, and danceable rhythms. From its 1940s roots in African American communities to its later evolutions, R&B has continually absorbed and reshaped surrounding sounds—from jump blues and swing in the early days to soul, funk, hip hop, and electronic production in the contemporary era. Today, R&B ranges from intimate, slow-burning ballads to club-ready tracks, all tied together by a focus on feel, melody, and vocal performance.

Soul is a genre of popular music that blends the spiritual fervor and vocal techniques of African‑American gospel with the grooves and song forms of rhythm & blues and the harmonic palette of jazz and blues. It is defined by impassioned, melismatic lead vocals; call‑and‑response with backing singers; handclaps and a strong backbeat; syncopated bass lines; and memorable horn or string riffs. Typical instrumentation includes drum kit, electric bass, electric guitar, piano or Hammond organ, horns (trumpet, saxophone, trombone), and sometimes orchestral strings. Lyrically, soul ranges from love and heartbreak to pride, social commentary, and spiritual yearning. Regionally distinct scenes—such as Detroit’s Motown, Memphis/Stax, Muscle Shoals, Chicago, New Orleans, and Philadelphia—shaped different flavors of soul, while the style’s emotional directness and rhythmic drive made it a cornerstone of later funk, disco, contemporary R&B, and hip hop.

Southern gospel is a Christian vocal music tradition rooted in the American South that centers on close-harmony ensembles—most famously male quartets—singing testimonies of faith, hope, and salvation. It is typically piano-led, with supportive acoustic or electric guitars, bass, and light drums, and it emphasizes rich, stacked harmony parts (lead, tenor, baritone, bass) and memorable, congregational choruses. Musically, it blends the harmony craft of barbershop and shape-note/Sacred Harp singing with the tunes and storytelling of early country and Appalachian folk. Songs often feature clear verse–chorus forms, dramatic dynamic builds, and a signature last-chorus key change. Lyrically, the style is explicitly evangelical, focusing on redemption, heaven, personal testimony, and encouragement.

Christian (often shortened to Christian music or CCM in market terms) is an umbrella genre for popular and worship-oriented music whose lyrics explicitly express the Christian faith. It blends contemporary songwriting and production with devotional intent, ranging from pop and rock to folk, country, and modern worship anthems designed for congregational singing. While rooted in centuries of church music and hymnody, the modern "Christian" genre coalesced in the late 1960s United States with the Jesus Movement, later building its own labels, radio networks, and touring circuits. Today it includes radio-friendly CCM, stadium worship, youth-focused pop/rock, and stylistic fusions that carry Christian themes into nearly every mainstream style.

Soundtrack is music created to accompany and enhance visual media such as film, television, and video games. It includes original scores (instrumental or vocal music composed specifically for the picture) and, at times, curated compilations of pre-existing songs. Stylistically, soundtrack is a meta-genre that can encompass orchestral symphonic writing, jazz, electronic and synth-driven textures, choral forces, popular song, and experimental sound design. Its defining trait is functional storytelling: themes, motifs, harmony, rhythm, and timbre are shaped by narrative needs, character psychology, pacing, and editing. Common features include leitmotifs for characters or ideas, modular cues that can be edited to picture, dynamic orchestration for dramatic range, and production approaches that sit well under dialogue and sound effects. Because it must synchronize to picture, soundtrack often uses clear dramatic arcs, tempo maps, and hit points.