Supertone Records

Ambient is a form of electronic and electroacoustic music that prioritizes tone, atmosphere, and texture over conventional song structures and rhythmic drive. It typically features slow-moving harmonies, sustained drones, gentle timbral shifts, and extensive use of space and silence. Rather than drawing attention to itself through hooks or beats, ambient is designed to be as ignorable as it is interesting, rewarding both background listening and focused immersion. Artists often employ synthesizers, samplers, tape loops, field recordings, and subtle acoustic instruments, with reverb and delay creating a sense of place. Substyles range from luminous, consonant soundscapes to darker, more dissonant atmospheres.

Americana is a contemporary umbrella term for U.S. roots music that blends folk, country, blues, bluegrass, gospel, and roots rock into a songwriter-centered, largely acoustic-leaning sound. Hallmarks include story-driven lyrics; warm, organic production; and traditional instrumentation such as acoustic guitar, mandolin, banjo, fiddle, harmonica, pedal steel, upright or electric bass, and restrained drums. Rhythms often draw on the train beat, shuffles, two-step, waltz time, and relaxed backbeats. Harmonically it favors diatonic progressions (I–IV–V, I–vi–IV–V), modal tinges (Mixolydian), and close vocal harmonies. Rather than a rigid style, Americana functions as a bridge among related roots traditions, emphasizing authenticity, regional imagery, and narrative songwriting over genre flashiness.

Blues is an African American musical tradition defined by expressive "blue notes," call-and-response phrasing, and a characteristic use of dominant-seventh harmony in cyclical song forms (most famously the 12‑bar blues). It is as much a feeling as a form, conveying sorrow, resilience, humor, and hard-won joy. Musically, blues commonly employs the I–IV–V progression, swung or shuffled rhythms, and the AAB lyric stanza. Melodies lean on the minor/major third ambiguity and the flattened fifth and seventh degrees. Core instruments include voice, guitar (acoustic or electric), harmonica, piano, bass, and drums, with slide guitar, bends, and vocal melismas as signature techniques. Over time the blues has diversified into regional and stylistic currents—Delta and Piedmont country blues, urban Chicago and Texas blues, West Coast jump and boogie-woogie—while profoundly shaping jazz, rhythm & blues, rock and roll, soul, funk, and much of modern popular music.

Blues rock is a guitar-driven style that fuses the raw feeling and 12‑bar structures of the blues with the power, volume, and rhythmic punch of rock. It emphasizes riff-based songs, pentatonic and blues-scale soloing, call‑and‑response between voice and guitar, and an expressive, often gritty vocal delivery. Typical ensembles are power trios (guitar, bass, drums) or quartet formats adding second guitar, keyboards, or harmonica, and performances commonly feature extended improvisation. Sonically, it favors overdriven tube-amp tones, sustained bends, vibrato, and dynamic contrasts, moving from shuffles and boogies to straight‑eighth rock grooves.

British blues is a UK-grown interpretation of African American blues, initially modeled on Chicago and Delta styles but performed with the raw volume and urgency of postwar British youth culture. It features electric guitar, amplified harmonica, bass, drums, and often piano or Hammond organ, favoring 12-bar forms, shuffles, slow blues, and minor-key vamps delivered with emotive vocals and extended soloing. The scene coalesced around early-1960s London venues such as the Ealing Club, catalyzing bands and players who would ignite the British blues boom and, in turn, reshape rock worldwide.

Classic rock is a radio-defined umbrella for mainstream, guitar-centered rock music from the mid-1960s through the 1980s. It emphasizes blues-based riffs, memorable choruses, sturdy backbeats, and prominent guitar solos, often framed by warm, analog production. Rather than being a single stylistic branch, classic rock curates a canon that spans hard rock, blues rock, folk rock, psychedelic and progressive strains, and heartland- and country-tinged rock. Albums and album-oriented rock (AOR) values—extended tracks, conceptual cohesion, and musicianship—are central to its identity. The sound evokes tube-amp crunch, Hammond organs, stacked vocal harmonies, and anthemic songwriting designed for both FM radio and the concert arena.

Contemporary folk is a modern evolution of traditional folk aesthetics centered on intimate storytelling, clear melodies, and largely acoustic instrumentation. It favors voice-forward production, fingerpicked or gently strummed guitars, and arrangements that leave space for lyrics to resonate. While rooted in older folk ballad traditions, contemporary folk embraces current themes, production values, and song forms. Artists often blend guitar, banjo, mandolin, fiddle, upright or electric bass, light percussion, and close vocal harmonies, creating a warm, organic sound. The genre frequently addresses personal reflection, social issues, place, memory, and identity, balancing timeless simplicity with contemporary sensibilities.

Dance (as a broad, mainstream club- and radio-oriented style) is pop-leaning music designed primarily for dancing, characterized by steady, driving beats, catchy hooks, and production that translates well to nightclubs and large sound systems. It emerged after disco, blending four-on-the-floor rhythms with electronic instrumentation and pop songwriting, and it continually absorbs elements from house, techno, Hi-NRG, synth-pop, and later EDM. Tempos commonly fall between 110–130 BPM, vocals often emphasize memorable choruses, and arrangements are structured for both club mixing and mass appeal.

Electronic is a broad umbrella genre defined by the primary use of electronically generated or electronically processed sound. It encompasses music made with synthesizers, drum machines, samplers, computers, and studio/tape techniques, as well as electroacoustic manipulation of recorded or synthetic sources. The genre ranges from academic and experimental traditions to popular and dance-oriented forms. While its sonic palette is rooted in electricity and circuitry, its aesthetics span minimal and textural explorations, structured song forms, and beat-driven club permutations. Electronic emphasizes sound design, timbre, and studio-as-instrument practices as much as melody and harmony.

Electronica is a broad, largely 1990s umbrella term for a spectrum of electronic music crafted as much for immersive, album‑oriented listening as for clubs and raves. It gathers elements from techno, house, ambient, breakbeat, IDM, and hip hop production, emphasizing synthesizers, drum machines, samplers, and studio experimentation. The sound can range from downtempo and atmospheric to hard‑hitting and breakbeat‑driven, but it typically foregrounds sound design, texture, and mood over strict dance‑floor utility. In the mid‑to‑late 1990s the term was used by labels and press—especially in the United States—to market and introduce diverse electronic acts to mainstream rock and pop audiences.

Electropop is a branch of pop music that foregrounds electronic instruments—especially synthesizers, drum machines, and sequencers—to deliver catchy, hook-driven songs. It preserves the verse–pre-chorus–chorus architecture and melodic immediacy of pop while replacing most traditional band instrumentation with programmed rhythms, synthetic bass lines, and glossy textures. The style emphasizes earworm toplines, precise rhythmic grids, and tightly produced arrangements that often highlight contrast between minimal, punchy verses and expansive, anthemic choruses. Timbres range from warm analog pads and arpeggiators reminiscent of the late 1970s/early 1980s to ultra-modern, hyper-detailed sound design, making electropop both retro-leaning and future-facing depending on the artist.

Experimental music is an umbrella term for practices that prioritize exploration, process, and discovery over adherence to established genre norms. It embraces new sound sources, nonstandard tuning systems, indeterminacy and chance operations, graphic and open-form scores, extended techniques, and technology-led sound design (tape, electronics, computers, and live processing). Rather than a single style, it is a methodology and ethos: testing hypotheses about sound, structure, and performance, often blurring boundaries between composition, improvisation, sound art, and performance art. Listeners can expect unfamiliar timbres, unusual forms, and an emphasis on how music is made as much as the resulting sound.

Folk is a song-centered acoustic tradition rooted in community storytelling, everyday life, and social history. It emphasizes clear melodies, simple harmonies, and lyrics that foreground narrative, protest, and personal testimony. As a modern recorded genre, folk coalesced in the early-to-mid 20th century in the United States out of older ballad, work song, and rural dance traditions. It typically features acoustic instruments (guitar, banjo, fiddle, mandolin, harmonica), strophic song forms, and participatory singing (choruses, call-and-response).

Folk rock is a fusion genre that blends the narrative lyricism, modal melodies, and acoustic timbres of traditional folk with the backbeat, amplification, and song structures of rock. It typically pairs acoustic or traditional instruments (acoustic guitar, mandolin, fiddle) with a rock rhythm section (electric guitar, bass, drums), often featuring chiming 12‑string guitar textures, close vocal harmonies, and socially conscious or storytelling lyrics. The result ranges from intimate, reflective ballads with a steady backbeat to more anthemic, roots‑driven rock. Emerging in the mid‑1960s through artists such as Bob Dylan and The Byrds, folk rock became a gateway for traditional and roots materials to enter mainstream popular music, and it seeded later movements from country rock and Americana to jangle pop and modern indie folk.

Rock is a broad family of popular music centered on amplified instruments, a strong backbeat, and song forms that foreground riffs, choruses, and anthemic hooks. Emerging from mid‑20th‑century American styles like rhythm & blues, country, and gospel-inflected rock and roll, rock quickly expanded in scope—absorbing folk, blues, and psychedelic ideas—while shaping global youth culture. Core sonic markers include electric guitar (often overdriven), electric bass, drum kit emphasizing beats 2 and 4, and emotive lead vocals. Rock songs commonly use verse–chorus structures, blues-derived harmony, and memorable melodic motifs, ranging from intimate ballads to high‑energy, stadium‑sized performances.